Amanda Camp is a software engineer at Google WebMaster Central, specifically at Webmaster Tools. Camp walks through the reasons why every site owner should consider uploading a sitemap and describing crawl preferences in the robots.txt file, even if their rank is already okay.
Vanessa Fox, product manager at Google Webmaster Central, talks the fantastic way WebMaster Central has allowed her team to provide greater scalability in helping site owners with their questions about site visibility. Fox describes how to use WebMaster Tools to identify missed link opportunities or keyword opportunities that your site didn't take, and gives us the biggest general rule for judging SEO best practices on your site.
Eric Ward is a link building pioneer who's been in the business for 14 years, and emphasized link building before it was cool. Ward discusses how he decides which links he goes after, his strategy for putting high value into his email marketing outreach, and the tips that get him huge success with email.
Social optimization superstar Neil Patel discusses providing the high quality value that will get you to the front page of social news sites, and how ANYONE, not just a top 100 user, can potentially break into the front page by creating content that users want to see. Neil also provides his insight into the social media environment that is unfriendly to the idea of SEO.