If you have considered expanding your business, reaching an international audience could be key. International SEO processes are an optimal way reach to your foreign target market. Aleyda Solis is an international consultant and SEO expert who works for companies in Europe, North America and Latin America. She shares how to reach audiences abroad, how to rank internationally and how to grow your client base. We discuss international tools, overcoming language barriers, optimizing sites for each country and more!
Entrepreneurs often talk about the dream of making money while sleeping. Well, internet marketing legend and co-founder of Crazy Egg Neil Patel has it down to a science, literally. Neil A/B tests everything and only implements the practices that he finds work best. He reveals some amazing insights on how to boost your conversion rates, maximize your blog post shares, and optimize your opt-ins. Check out this episode for these valuable knowledge drops and more!
Chris Alan, SEO Manager at Expedia, manages 100,000 of keywords that Expedia ranks for. Alan discusses the 4 CRUCIAL sections he breaks his SEO strategy into that keep him from being overwhelmed, but mentions how link bait can be a tricky thing for conversion.
Matt Cutts, head of the Web Spam team at Google, answers rapid-fire, need-to-know questions you have about getting better search visibility. Cutts gives a quick, genius tip of how syndicated content can be linked to original content to distribute PageRank. He also mentions how Flash doesn't entail SEO hell - if you extract text with the right tools, which he discloses.
In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, Distinguished Engineer for IBM Corp. Mike is an author and search marketing pioneer, who brought SEO to IBM and was able to use techniques to implement best practices on a massive scale.