This is episode number 152. It’s all about getting PR through podcast appearances. Our guest is Jessica Rhodes. She's the Founder of Interview Connections, a guest booking agency for podcasters and guest experts. She also co-hosts the Podcast Producers and Womensplaining. Jessica has been a featured speaker at Podcast Movement, Podfest and Dream Business Academy.
In this episode number 148, you’re going to learn how to leverage the power of podcasting to build authority, network with influencers, generate more leads and acquire new customers. Our guest is Yann Ilunga. Yann is a podcasting consultant, host of four podcasts and the Founder of the world’s largest virtual summit for podcasters, the Podcast Success Summit.
Especially when you’re burning with inspiration, the act of creating a business or event is the easy part. It’s once you get into the nitty gritty of making the details (and the finances) work that things get more complicated. If you’re hosting events, for example, you might end up cancelling if you don’t sell enough tickets to justify holding the event. For everything from podcasts to masterminds, having enough of a tribe to support what you build is one of the keys to growing your business. Natalie Eckdahl joins me today to talk about using your tribe to grow your business to seven figures, and beyond! As the host of the popular BizChix podcast and the leader of two masterminds, she’s intimately familiar with how growing your tribe can grow your business. She also emphasizes not burning out, and talks about creating passive income.
Imagine having a great idea for a book. You have the knowledge and perseverance to write it yourself, but you don’t have the audience to make any sales. You don’t have to bury your book in a dark corner of Amazon where it will never see the light of day. There’s a way you can make five or six figures from your book without having a following. Here’s how it works: you take it to an influencer in the field who already has a broad following. Offer to publish your book in that person’s name and voice, and give them a percentage of the profits in exchange. Brad Costanzo is an entrepreneur and growth strategist who helps business owners grow and expand. Like me, he’s also a podcast host, and he’ll share some words of wisdom specific to podcasters! Most of the episode, though, is relevant to anyone who wants to expand or create their business regardless of industry. He offers creative tips and insights that you can apply to your own situation. Check out this episode whether you’re an ultra-successful business owner, someone considering starting a new business or podcast, or anywhere in between.
If there’s one thing that you and I definitely have in common, it’s podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. To be a truly great podcaster, you need to be a captivating storyteller while remaining true to your authentic self. To be an effective media consumer, you need to engage with it in a way that makes it more than a guilty pleasure. Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today’s biggest names in podcasting. In fact, his clients created over half of the top 100 business podcasts on iTunes. So sit back and listen to my chat with the "Podcast Answer Man"!