In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. His clients include business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.
Nobody wants their email to end up in the recipient’s spam folder, but there is a high risk of this occurring if you automate your email marketing. Andre shares how he manages to infiltrate the recipients’ primary inbox and gets the desired action out of them.