Digital publishing is a tough business. But one brand that's thriving is Digital Trends, the largest independent tech publisher in the US. Based in Portland, Oregon, the site receives over 30 million visitors a month. Digital Trends has also grown to include a popular Spanish language version of the site and a men's lifestyle brand, The Manual. What sets Digital Trends apart from the competition is the unique approach of co-founders Dan Gaul and Ian Bell to content, revenue, and cultivating their audience. On this episode number 188, Digital Trends co-founder and CTO Dan Gaul is joining me to discuss the rise of Digital Trends and some of the secrets to their success, and how these secrets can be applied to you and your business. Stay tuned for some of Dan's insightful views on content, SEO, recruitment and much more.
Google isn't just one search engine. Google also operates a number of specialty search engines, one for news: Google News, one for images: Google Images, two for video: Google Video and YouTube, and many more. In this episode, we're going to focus on optimizing two of these specialty engines, Google News and YouTube. One of your secret weapons for Google News optimization is press releases. If you think press releases aren't news, I agree with you, yet for our guest, Greg Jarboe, he's made plenty of money for his clients through the use of optimized press releases distributed via wire services such as Business Wire. Greg is President and Cofounder of SEO-PR, an award-winning content marketing agency and he's the author of YouTube and Video Marketing. He's also contributed to four other books including the YouTube Optimization section of my book, The Art of SEO. If you're interested in boosting your visibility in Google News or on YouTube, there are plenty of practical advice to sink your teeth into.
Imagine buying a failing company for $2 and not just turning it around in a couple months, but growing it to the point where you have offices in San Francisco, LA and New York and an impressive client list that includes companies like Lyft, Intuit and more. That's the remarkable story of Single Grain, the agency owned by my guest, Eric Siu. He is an SEO consultant and entrepreneur who has developed growth strategies for dozens of noted brands. He also cohosts the Marketing School podcast with Neil Patel, who has also been on the show twice. Eric is the creator of ClickFlow, a CDN or proxy server for SEO. It's an unusual idea and similar to GravityStream, an optimization platform that I had developed way back in 2003 and it got sold with my agency Netconcepts in 2010. In this interview, we'll be talking about the secret behind creating a more powerful connection with your customers, how to harness multichannel marketing and the process behind turning your website into an evergreen traffic machine. Since Eric is a prominent speaker and podcaster, he'll also be providing some valuable tips on creating a personal brand and building an audience for your podcast.
If you run an online business, you know that it can be tough to keep the revenue flowing. There's so much competition out there these days, you've got to stay ahead of the curve. That's exactly what our guest, serial entrepreneur, Ken Courtright, does so well. His company, Income Store, operates about 1,000 revenue generating websites and the portfolio expands every year. The company has been in the Inc. 5000 list for the past four years consecutively, which is no small feat. Ken has not only achieved success, but he also systematized it. Stay tuned to learn his secret formula for massive growth and scaling online success. This episode is absolutely a must-listen for anyone interested in online marketing or entrepreneurship. Get ready for some truly game-changing insights.
People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish. He's also the proud new owner of UndergroundHipHop.com, a highly respected twenty-year-old music blog. On this episode, we will be geeking out on SEO covering everything from Latent Semantic indexing or LSI to Markov models to term frequency and more. Also, you will want to read all the way to the end of this episode as Mike will be revealing some of his favorite SEO resources.