Imagine buying a failing company for $2 and not just turning it around in a couple months, but growing it to the point where you have offices in San Francisco, LA and New York and an impressive client list that includes companies like Lyft, Intuit and more. That's the remarkable story of Single Grain, the agency owned by my guest, Eric Siu. He is an SEO consultant and entrepreneur who has developed growth strategies for dozens of noted brands. He also cohosts the Marketing School podcast with Neil Patel, who has also been on the show twice. Eric is the creator of ClickFlow, a CDN or proxy server for SEO. It's an unusual idea and similar to GravityStream, an optimization platform that I had developed way back in 2003 and it got sold with my agency Netconcepts in 2010. In this interview, we'll be talking about the secret behind creating a more powerful connection with your customers, how to harness multichannel marketing and the process behind turning your website into an evergreen traffic machine. Since Eric is a prominent speaker and podcaster, he'll also be providing some valuable tips on creating a personal brand and building an audience for your podcast.
If you run an online business, you know that it can be tough to keep the revenue flowing. There's so much competition out there these days, you've got to stay ahead of the curve. That's exactly what our guest, serial entrepreneur, Ken Courtright, does so well. His company, Income Store, operates about 1,000 revenue generating websites and the portfolio expands every year. The company has been in the Inc. 5000 list for the past four years consecutively, which is no small feat. Ken has not only achieved success, but he also systematized it. Stay tuned to learn his secret formula for massive growth and scaling online success. This episode is absolutely a must-listen for anyone interested in online marketing or entrepreneurship. Get ready for some truly game-changing insights.
People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish. He's also the proud new owner of UndergroundHipHop.com, a highly respected twenty-year-old music blog. On this episode, we will be geeking out on SEO covering everything from Latent Semantic indexing or LSI to Markov models to term frequency and more. Also, you will want to read all the way to the end of this episode as Mike will be revealing some of his favorite SEO resources.
Split testing is typically a term bandied about in the CRO world, not the SEO world. In this episode, you're going to learn how to split test SEO. Running tests in parallel is not something that's easily done with SEO. There are plenty of reasons for that. Each page has its own link profile, making it hard to do head-to-head comparisons. Not to mention, you don't want to create duplicate content, so the copy on the pages need to be different too. Nevertheless, there are workarounds, which you are about to learn about. My guest is Will Critchlow. He's the CEO of Distilled, a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove Conference series in the US and UK, produces the popular online training platform, DistilledU, and runs the SEO testing platform, DistilledODN.
In SEO, the Google Algorithm is king. If your site winds up on the wrong end of a Google Algorithm update, watch out. You could see your rankings, traffic and revenue plummet. You may have been hit with a Google penalty. Like me, my guest on this episode number 162 has spent years studying Google’s updates and helping her clients stay on Google’s good side. Marie Haynes is a Search Marketing Consultant and expert on Google penalties. She has written extensively on Google’s site quality guidelines and major Google updates like Panda, Penguin and Medic. While Google updates are unpredictable, there are plenty of things you can do to minimize your risk of being affected by an update. Stay tuned as we reveal tips and best practice techniques for avoiding the wrath of Google.