98% of the time when I'm asked to speak on stage about SEO, I'm not allowed to sell from stage. Yet my whole reason for being there is to generate leads that will eventually turn into SEO consulting gigs. You can imagine the dilemma. I need some tools, techniques and tips that will help me to be more effective at generating the leads without seeming to be salesy from the stage because otherwise I won't get invited back. Enter Speaking Empire, specifically Dave Vanhoose and Dustin Mathews. Dustin's already been on the show and Dave Vanhoose is our guest in this episode number 157.One example of a technique I learned from Dave was how to give my book away in a powerful way, The Art of SEO, which has a thousand pages. It's a pretty good giveaway but just giving it away is not that impressive. We want to make people run to the stage to get a copy of the book and I learned a cool technique from Dave on how to do that. You're going to learn lots of cool tips and techniques from Dave Vanhoose. He's an author, speak to sell trainer and Co-founder of Speaking Empire. An interesting fact about Dave, he faced complete paralysis at the age of 29. Thankfully, it was only temporary.
Before you step onto a stage to speak, you need to have clarity on two big questions: who your target audience is and what specific problem you solve for them. Once you answer these questions, it’s surprisingly easy to put together a great talk (or webinar, podcast, and so on). It’s when you’re vague and loose with these answers that your talk might meander and not reach anyone. Pat Quinn didn’t get his start as a professional speaker. Instead, he worked as a professional magician for 10 years before deciding to get a “real” job. He became a public school teacher and taught high school for 12 years, during which time he got a degree in brain research and focused on how adults learn. This combination of experiences means he brings both stagecraft and a deep understanding of audiences to his presentations. Tune in to hear his wisdom and learn how to apply it to your own talks and presentations!
We’ve all been the customer outside the money-back guarantee window asking for a refund. But refunds don’t have to be commonplace. Fortunately, there are tools and techniques that you can use to minimize returns. For example, reaching out to new customers can dramatically reduce the number of people who end up asking for refunds. Dustin Mathews is here to explain this and much more about the best techniques for selling. Whether you conduct sales in person, from presentations on stage or virtually through webinars, Dustin’s advice will offer incredible value.
Today's guest is Tamsen Webster who's a brilliant keynote speaker and change strategist. She’s also an insightful “idea whisperer” who knows how to bring a talk or presentation to life. Her experience with the topic runs deep; she’s the executive director of the oldest (and one of the largest) locally organized TED talk events in the world. She’s particularly noteworthy for her simple yet powerful “red thread” framework, which she’ll explore in depth in this episode.
Mitch Carson knows how to make you into a ‘star’ – not a Hollywood star, but a celebrity in your own field. Whether that’s Digital marketing or dentistry, becoming a celebrity, or thought leader, in your niche can give you a competitive advantage that leads to more business for your brand. Mitch has amassed over eight figures in infomercial sales and has shared stages with some of the biggest names in the world. We discuss tips on getting your foot in the door, building your social presence, and reaching celebrity status.