I saw the movie A Star is Born, which stars Lady Gaga and all I can say is, “Wow.” Not only is she an amazing singer, but she is also an amazing actress. One thing you may not know about her though is she is also world-class at customer loyalty, which is the topic of this episode. Our guest is Jackie Huba. She has published three books on customer loyalty, including Monster Loyalty: How Lady […]
Our guest for this episode number 159 is known for meatball sundaes, purple cows and unleashing idea viruses. He's written books on these very topics. I'm not talking about a mad scientist or a performance artist. I'm talking about the legendary author, entrepreneur and teacher, Seth Godin. Seth Godin's reputation precedes him. I can't tell you how excited and honored I am to have had the opportunity to interview him. He's one of the true godfathers of marketing. Seth is a master at cutting through the noise and cutting right to the core of the matter. His provocative ideas have garnered him much attention, but they have also deeply reshaped the way we think about marketing. Seth is the author of nineteen bestselling books including his book, This Is Marketing. He's not just a prolific author, he's a prolific blogger and he runs an awesome podcast, Akimbo. His quote adorns the back cover of my book, The Art of SEO. It meant a lot to me to have the endorsement of someone who is a marketing hero to me. Stay tuned as we go deep and philosophical about marketing and some other mind-blowing topics.
Would you like to learn how to encourage word-of-mouth systematically? If so, you're in the right place. This is episode number 156. Our guest is Jay Baer. Jay's been on the show already on Episode 78. We talked about Hug Your Haters. He is President of the global marketing consultancy, Convince & Convert, a Hall of Fame Keynote Speaker and Cohost of the Social Pros Podcast.
In this episode, we talk to Brian Richards, an internationally recognized expert on branding. He founded New Zealand’s first full-service consultancy specializing in brand strategy and design and his team works all over the world. Brian’s unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners, offering a high level of insight into what goes into successful, compelling branding.