Episode 159 | Posted on

Reshape the Way You Think about Marketing with Seth Godin

Our guest for this episode number 159 is known for meatball sundaes, purple cows and unleashing idea viruses. He’s written books on these very topics. I’m not talking about a mad scientist or a performance artist. I’m talking about the legendary author, entrepreneur and teacher, Seth Godin. Seth Godin’s reputation precedes him. I can’t tell you how excited and honored I am to have had the opportunity to interview him. He’s one of the true […]

Episode 156 | Posted on

Catalysts for Word of Mouth with Jay Baer

Would you like to learn how to encourage word-of-mouth systematically? If so, you’re in the right place. This is episode number 156. Our guest is Jay Baer. Jay’s been on the show already on Episode 78. We talked about Hug Your Haters. His latest book is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. He is also a seventh-generation entrepreneur, a bestselling author of six books and the founder of […]

Episode 69 | Posted on

Branding With Heart and Integrity with Brian Richards

Brian Richards, an internationally recognized expert on branding, is based in New Zealand -- but his team does work all over the world. Over 20 years ago, he founded New Zealand’s first full-service consultancy specializing in brand strategy and design. Since then, the company has grown to a capable team with dozens of staff. Brian’s unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners as well, offering a high level of insight into what goes into successful, compelling branding. In this episode, we talk to Brian Richards, an internationally recognized expert on branding. He founded New Zealand’s first full-service consultancy specializing in brand strategy and design and his team works all over the world. Brian’s unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners, offering a high level of insight into what goes into successful, compelling branding.