When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of celebrity mega deals. Bernt is CEO and founder of Celebrity Lifestyle Brands. He leverages celebrity star power and turns those into branding and licensing deals. You're in store for a fascinating conversation about the world of celebrity branding. And if you personally loathe the limelight, don't worry, you don't have to be the celebrity. You just partner with one. As Bernt says, "celebrities give you eyeballs and trust." That could be millions in intellectual property value and licensing potential for you. Bernt shares how his start at the Donna Karan fashion brand led him to partnering with Tommy Hilfiger and an entrance into celebrity branding. He talks about deals with Russell Simmons, Adam Levine and Real Housewives of New York star, Bethenny Frankel. We discussed how this domino effect helped him become "The Man Behind the Brands." But this episode is not just about celebrities. Bernt talks about his book, The Billion Dollar Branding Blueprint and shares vital advice to building your brand and raising your brand's equity. This is a conversation not to be missed. And now, on with the show.
The traditional view of the entrepreneur is someone with superhuman stamina who works day and night to get their vision off the ground. For a long time, it was simply accepted as part of the culture that people who wanted to succeed work 14-hour days and spent their weekends buried in spreadsheets and contracts. On this episode number 196, we're going to hear from a man who embraced this lifestyle 100%, then he realized his mistake. I'm talking about author, podcaster, and entrepreneur Chris Ducker. Chris was so focused on building his business that he worked long hours and neglected his personal health and family. Then in 2009, he suffered shocking burnout that made him question everything he knew about work. Exhausted, he knew he had to make a change. He overhauled his business, embraced outsourcing, and by 2010, he was working an average of six hours a day and spending more time with his family. Not only was he happier and healthier, but even managed to start a second business while working less. If you've ever felt trapped by your own business and wish you could spend more time working “on” your business instead of “in” it, this episode is for you.
Every brand has a social media strategy. But which platforms should you focus on? Most businesses invest their time and money in the bigger networks - Facebook, Instagram, Twitter, YouTube, and so on. Having a presence on these sites is a given, but what if there were other sites that actually delivered a bigger impact and ROI? Brent Csutoras is a digital marketing consultant, futurist, top-tier speaker, and managing partner at Search Engine Journal. With over 13 years of experience in search engine optimization, he surely knows this stuff. Brent is also an expert in one of the more underrated social networks out there - reddit. Historically, reddit has been a notoriously difficult online platform for brands to navigate. But for those who are persistent and savvy enough to leverage it, the payoff can be huge. After all, reddit users are some of the most influential people on the web and often make or break viral content. If you're looking to get an edge over your competitors online, this episode number 189 is going to be an exceptionally powerful one with tricks and advice you won't get anywhere else. If you've avoided reddit in the past, this is your chance to learn the ropes from someone who has found a proven strategy for success. And after you listen to this episode, I encourage you to listen to the previous interview I did with Brent all the way back in episode number 58, which is all about infographics and visual storytelling. And now, on with the show.
Have you ever dreamed of becoming a household name? What about a bestselling author or the number one expert in your field? Or are you simply looking to take your business to the next level? Whatever your ultimate goals in business and life are, it all starts with building relationships, not just any relationships, authentic relationships that will attract people to you and bring clients, profits and notability. My guest for this episode used this exact strategy to go from a $42,000 a year salary to now running a multi-seven-figure business. Her name is Selena Soo. She's helped many dozens of clients crack the publicity code, connecting with powerful influencers, building fan bases and forging lasting relationships with people that matter in their industry. What Selena does is much more than your average PR agency. In a world where having a social media strategy is no longer enough, her insights will help you understand what sets truly remarkable people apart from everyone else and how to attract and build influence in the real world.
If you run a business, you know that branding is more than just creating a logo. When done right, a brand represents your principles. It stimulates loyalty and aspiration in your customers and adds value in the marketplace. Above all, a brand is a promise. Many of you know that I'm a big proponent of branding done properly, yet this is only the third episode of Marketing Speak that we've ever done on this topic. My guest for this episode is Re Perez. Re is a leading branding expert and the Founder of Branding For the People, an agency that helps entrepreneurs and small businesses leverage the power of Fortune 500 branding techniques. In this episode, Re will be a guide on our deep dive into the nuts and bolts of an effective brand strategy, from typefaces and signifiers of luxury, to integrating your brand into your company culture.