Regardless of the industry, making a meaningful connection with customers and prospects is one of the greatest challenges a business faces. Our communication channel of choice with these folks tends to be email, but there is an awful lot of noise in their inbox. A lot of what they receive is impersonal and shallow, and consequently, they just don’t have any interest in opening most of it. My guest today, Matt Barnett, decided to change all that when he created Bonjoro, a software as a service (SaaS) looking to reinvent the way businesses tackle engagement by allowing them to send quick, personal video messages directly to their customers and prospects. Originally an industrial designer and artist, Matt stumbled into creating Bonjoro accidentally by simply building tools to solve a problem that got used by others. When the popularity of his video platform eclipsed the original business he was building, he knew he was onto something. In this episode, Matt and I discuss pivoting, taking on investors, managing stakeholder expectations, managing remote teams, and using video to both land clients and reduce churn. If you’d like to surprise and delight your customers and serve them in remarkable ways, you’re not going to want to miss this episode.
Is email the fax machine of our era? Are we living through a tectonic shift in how people communicate online? Can a chatbot really get you conversions? There are many commentators who have proclaimed chat and chatbots as the future of marketing. But today I'm talking to someone who is actually creating that future. Larry Kim is the founder of Mobile Monkey, a Facebook Messenger marketing platform. And he's the founder of WordStream, a PPC marketing software company employing over 300 people and managing over $1B dollars in ad spend for tens of thousands of customers. Larry has been working at the coalface of AI innovation and natural language processing and has gleaned many important insights about the benefits and limits of automation and its role in marketing, along with some startling stats on the effectiveness of email marketing versus chat marketing. If you're interested in cutting through the hype and hearing from someone who has grappled with the real-world implications also implementing these technologies, then this episode number 208, is a must-listen. Similarly, if you've been on the fence about chat and chatbots, you won't want to miss what Larry has to say.
There are a few Internet Marketers that are in the “inner circle”. These are the people who understand the tried and true principles of marketing along with the coolest and latest techniques. I just a happen to have one of these people on my show today. Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the new breed of marketers who are doing funnel marketing. Using chatbots like ManyChat in conjunction with Facebook ads to begin a conversation that can lead to more authenticity and possible conversion. We talk about creating lead machines where trust is built through sharing information that answers real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about membership sites, online courses, and how much time you need to invest when selling high-end and lower-end products.
Today’s remarkable guest is immediately recognizable by his creative title alone: he’s the “Chief Disruptasaurus.” In case you’re not familiar with the title, the man in question is Mike Koenigs. As you’ll hear in our conversation today, Mike is an expert marketer. He offers an incredible amount of insight into topics such as using text messages and videos to capture attention and convert leads. In addition, Mike is a stage 3A colorectal survivor. This experience has deeply reshaped his perspectives on value and time, and he offers an inspirational message that I hope will help you, as a listener, to value your own time more highly.
Andre Chaperon joins us today to discuss why leading with the client’s needs and interests helps us create the business and life that we desire. Andre is an email marketing and story-based marketing wizard. He's here to share his top tips for email marketing so you can create relevant content no matter your client's interests. We discuss how to set up and automate emails, the best automation systems and much more!