Episode 221 | Posted on

Clarity in the Ever-Changing World of SEO with Dan Shure

SEO is a deep and nuanced discipline. This is evident in no small part by the fact that the book I co-authored, The Art of SEO, is nearly a thousand pages. And the complexity is only increasing as Artificial Intelligence plays a bigger and bigger role in Google's ranking algorithm. But don't let that deter you from working to optimize your website, because there's undoubtedly a lot of low hanging fruit there, even if you've done a lot of SEO work already.  Today, I have Dan Shure joining us. Dan is an SEO consultant who's worked with Sumo and WGBH in Boston, and he's the host of the Experts on the Wire Podcast. It's always fun to geek out with someone who's also passionate about SEO. In this episode, we'll be covering everything from understanding the psychology of searchers, to entities versus keywords, to biases, and Google's machine learning algorithms, and so much more. Stay tuned as Dan and I share some of the most valuable SEO strategies for this new decade.

Episode 218 | Posted on

Create Content at Scale with Dave Snyder

In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money.  It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting your larger mission, helping with conversions or at least engagement, then you’re wasting everybody’s time – yours, your team’s, and your prospect’s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention. For this episode #218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs. Stay tuned to learn all about how to turn content into cash, as it’s going to be a full hour of knowledge bombs – if you’re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down.  On with the show!

Episode 210 | Posted on

Stephan Spencer Solo Episode on How to Hire an SEO

Hey, this is your host, Stephan Spencer. Today, I'm going to try something a little different. I'm going to do a solo episode and I want your feedback to let me know, is this format great for you or just okay? Should I stick to the interview format or should I intersperse some more of these solo episodes? The topic for this episode is how to hire an insanely great SEO, whether that person or that company is an outside firm or it is an in-house person. If you're an agency or you are a client-side company trying to get your website to the top of Google, doesn't matter. What we're going to go over is going to be super valuable. I'm basing this episode on a talk that I gave at Brighton SEO called, How to Hire an Insanely Great SEO. Each one of their talks are only 20 minutes, thus the recording is only going to be 20 minutes. If you want, that's on my website, stephanspencer.com, in the press area. I want to, first of all, frame this as there's a seven-step process. I do also have a download, which you can get at marketingspeak.com/210. That's the episode number for this particular episode. That has the show notes as well as all the links I'm going to mention through this episode. The download is a 10-page PDF, it's got a seven-step process that I use, and I'm going to walk you through these seven steps.

Episode 205 | Posted on

An Ex-Google Engineer’s Primer to Google Penalties with Kaspar Szymanski

A Google penalty can be devastating for any business. Imagine waking up one morning to find your rankings wiped out and your traffic in a nosedive. Worse, it may not be immediately clear why you've even been hit by a penalty. The road to recovery can take months, sometimes even years for those who are inexperienced in SEO. My guest for this episode number 205 is an SEO expert who has a wealth of experience and knowledge when it comes to Google penalties and the best strategies for site recovery.  Kaspar Szymanski is a co-founder of Search Brothers and an ex-Googler who spearheaded global web spam initiatives as part of Google's search quality team. If you're a regular listener to the show, you may have heard me talk about how important it is for webmasters to understand Google penalties. If you run an online business and you're not taking Google's quality guidelines seriously, you are accepting a major risk to your profits. Thankfully, Kaspar and I will be revealing how you can mitigate that risk by following a few basic principles. We'll also be talking about what to do if you've already been hit by a penalty and the importance of E-A-T, which stands for expertise, authoritativeness, and trustworthiness. This episode is packed with valuable information for any business. So without any further ado, let's get into it.

Episode 195 | Posted on

Down-to-Earth SEO Advice with Tim Soulo

For the serious SEO practitioner, Ahrefs is a tool and brand that we're already well aware of. It's a powerful platform for many things, including competitor analysis and keyword research. As you can imagine, an awesome marketing tool like Ahrefs needs an awesome chief marketing officer, and that's where Tim Soulo comes in. Tim is a digital marketing thought leader, a frequent speaker at events around the globe, and a publisher of cutting-edge research and opinions on the Ahrefs blog. Before taking on the CMO role at Ahrefs, Tim forged his own path in the digital marketing world for more than a decade, building successful online businesses, and becoming an expert in SEO and the process. On this episode number 195, Tim and I will be delving into the most pressing issues in SEO right now, including best practices for link building, content creation, building authority online, and featured snippets. If you want the latest on SEO from the CMO of one of the biggest online digital marketing tools, stay tuned.