Episode 224 | Posted on

Making Data-Driven Decisions in SEO with Bastian Grimm

If you've been listening for any length of time, you know I love geeking out on SEO, especially when it's a world class technical SEO such as today's guest, Bastian Grimm. Bastian is CEO and Co-founder of Germany-based agency, Peak Ace. We are about to go to a deep dive into technical SEO and get Bastian's take on such topics such as crawl budget, international SEO, and creating SEO dashboards using Google Data Studio. We compare notes on the present state of SEO and where things are heading and share shop talk about our favorite tools and techniques. Bastian's perspective on the nitty gritty of SEO is refreshing. This episode is not to be missed.

Episode 223 | Posted on

Hard Lessons from Growing a Startup with Rand Fishkin

The ultimate goal when creating a startup is to join the ranks of giants like YouTube, Twitter, Facebook, Uber, Airbnb, but there are quite a few hazards along that path. Often this can involve getting major investment capital. Now imagine you get that $20 million investment, then the real stress starts. My guest for this week's episode did just that.  Rand Fishkin is the founder and former CEO of Moz, and currently the founder and CEO of SparkToro. He's the author of Lost and Founder, which charts the rise of his eight-figure SEO technology company Moz and his rocky dealings with venture capitalists along the way. He pulls no punches sharing the realities of dealing with venture capitalists, sometimes known as vulture capitalists, and how they change the shape of his company and not in the way he wanted. Rand is also my co-author on the first two editions of The Art of SEO, which is considered to be the Bible on search engine optimization back in 2009. That book really solidified my leadership position in the SEO world. And for that, I am forever grateful.  In this episode, we discussed the realities of VC investments, his tell-all book, and managing your business in our current climate. If you've ever considered growing your business by courting investors, or even if that's the farthest thing from what you want to do, do stick around. You're about to learn some valuable advice and uncomfortable truths you won't get anywhere else. This episode originally aired on my other show, Get Yourself Optimized as episode number 167. If you haven't done so already, please go subscribe to my other podcast before continuing with this episode. I promise you it'll be worth your while. And now, on with the show. 

Episode 221 | Posted on

Clarity in the Ever-Changing World of SEO with Dan Shure

SEO is a deep and nuanced discipline. This is evident in no small part by the fact that the book I co-authored, The Art of SEO, is nearly a thousand pages. And the complexity is only increasing as Artificial Intelligence plays a bigger and bigger role in Google's ranking algorithm. But don't let that deter you from working to optimize your website, because there's undoubtedly a lot of low hanging fruit there, even if you've done a lot of SEO work already.  Today, I have Dan Shure joining us. Dan is an SEO consultant who's worked with Sumo and WGBH in Boston, and he's the host of the Experts on the Wire Podcast. It's always fun to geek out with someone who's also passionate about SEO. In this episode, we'll be covering everything from understanding the psychology of searchers, to entities versus keywords, to biases, and Google's machine learning algorithms, and so much more. Stay tuned as Dan and I share some of the most valuable SEO strategies for this new decade.

Episode 218 | Posted on

Create Content at Scale with Dave Snyder

In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money.  It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting your larger mission, helping with conversions or at least engagement, then you’re wasting everybody’s time – yours, your team’s, and your prospect’s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention. For this episode #218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs. Stay tuned to learn all about how to turn content into cash, as it’s going to be a full hour of knowledge bombs – if you’re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down.  On with the show!

Episode 210 | Posted on

Stephan Spencer Solo Episode on How to Hire an SEO

Hey, this is your host, Stephan Spencer. Today, I'm going to try something a little different. I'm going to do a solo episode and I want your feedback to let me know, is this format great for you or just okay? Should I stick to the interview format or should I intersperse some more of these solo episodes? The topic for this episode is how to hire an insanely great SEO, whether that person or that company is an outside firm or it is an in-house person. If you're an agency or you are a client-side company trying to get your website to the top of Google, doesn't matter. What we're going to go over is going to be super valuable. I'm basing this episode on a talk that I gave at Brighton SEO called, How to Hire an Insanely Great SEO. Each one of their talks are only 20 minutes, thus the recording is only going to be 20 minutes. If you want, that's on my website, stephanspencer.com, in the press area. I want to, first of all, frame this as there's a seven-step process. I do also have a download, which you can get at marketingspeak.com/210. That's the episode number for this particular episode. That has the show notes as well as all the links I'm going to mention through this episode. The download is a 10-page PDF, it's got a seven-step process that I use, and I'm going to walk you through these seven steps.