Hey, this is your host, Stephan Spencer. Today, I'm going to try something a little different. I'm going to do a solo episode and I want your feedback to let me know, is this format great for you or just okay? Should I stick to the interview format or should I intersperse some more of these solo episodes? The topic for this episode is how to hire an insanely great SEO, whether that person or that company is an outside firm or it is an in-house person. If you're an agency or you are a client-side company trying to get your website to the top of Google, doesn't matter. What we're going to go over is going to be super valuable. I'm basing this episode on a talk that I gave at Brighton SEO called, How to Hire an Insanely Great SEO. Each one of their talks are only 20 minutes, thus the recording is only going to be 20 minutes. If you want, that's on my website, stephanspencer.com, in the press area. I want to, first of all, frame this as there's a seven-step process. I do also have a download, which you can get at marketingspeak.com/210. That's the episode number for this particular episode. That has the show notes as well as all the links I'm going to mention through this episode. The download is a 10-page PDF, it's got a seven-step process that I use, and I'm going to walk you through these seven steps.
A Google penalty can be devastating for any business. Imagine waking up one morning to find your rankings wiped out and your traffic in a nosedive. Worse, it may not be immediately clear why you've even been hit by a penalty. The road to recovery can take months, sometimes even years for those who are inexperienced in SEO. My guest for this episode number 205 is an SEO expert who has a wealth of experience and knowledge when it comes to Google penalties and the best strategies for site recovery. Kaspar Szymanski is a co-founder of Search Brothers and an ex-Googler who spearheaded global web spam initiatives as part of Google's search quality team. If you're a regular listener to the show, you may have heard me talk about how important it is for webmasters to understand Google penalties. If you run an online business and you're not taking Google's quality guidelines seriously, you are accepting a major risk to your profits. Thankfully, Kaspar and I will be revealing how you can mitigate that risk by following a few basic principles. We'll also be talking about what to do if you've already been hit by a penalty and the importance of E-A-T, which stands for expertise, authoritativeness, and trustworthiness. This episode is packed with valuable information for any business. So without any further ado, let's get into it.
For the serious SEO practitioner, Ahrefs is a tool and brand that we're already well aware of. It's a powerful platform for many things, including competitor analysis and keyword research. As you can imagine, an awesome marketing tool like Ahrefs needs an awesome chief marketing officer, and that's where Tim Soulo comes in. Tim is a digital marketing thought leader, a frequent speaker at events around the globe, and a publisher of cutting-edge research and opinions on the Ahrefs blog. Before taking on the CMO role at Ahrefs, Tim forged his own path in the digital marketing world for more than a decade, building successful online businesses, and becoming an expert in SEO and the process. On this episode number 195, Tim and I will be delving into the most pressing issues in SEO right now, including best practices for link building, content creation, building authority online, and featured snippets. If you want the latest on SEO from the CMO of one of the biggest online digital marketing tools, stay tuned.
Digital publishing is a tough business. But one brand that's thriving is Digital Trends, the largest independent tech publisher in the US. Based in Portland, Oregon, the site receives over 30 million visitors a month. Digital Trends has also grown to include a popular Spanish language version of the site and a men's lifestyle brand, The Manual. What sets Digital Trends apart from the competition is the unique approach of co-founders Dan Gaul and Ian Bell to content, revenue, and cultivating their audience. On this episode number 188, Digital Trends co-founder and CTO Dan Gaul is joining me to discuss the rise of Digital Trends and some of the secrets to their success, and how these secrets can be applied to you and your business. Stay tuned for some of Dan's insightful views on content, SEO, recruitment and much more.
Google isn't just one search engine. Google also operates a number of specialty search engines, one for news: Google News, one for images: Google Images, two for video: Google Video and YouTube, and many more. In this episode, we're going to focus on optimizing two of these specialty engines, Google News and YouTube. One of your secret weapons for Google News optimization is press releases. If you think press releases aren't news, I agree with you, yet for our guest, Greg Jarboe, he's made plenty of money for his clients through the use of optimized press releases distributed via wire services such as Business Wire. Greg is President and Cofounder of SEO-PR, an award-winning content marketing agency and he's the author of YouTube and Video Marketing. He's also contributed to four other books including the YouTube Optimization section of my book, The Art of SEO. If you're interested in boosting your visibility in Google News or on YouTube, there are plenty of practical advice to sink your teeth into.