Episode 118 | Posted on

Common Technical SEO Mistakes and How to Avoid Them: Dawn Anderson

Get into action! Download your FREE Checklist

Put the most important tips from this episode to work and take your marketing to another level! Get your free 10 Point Checklist for your next actionable steps.

Subscribe Free on these Platforms

Learn why a slow website will discourage Googlebot from crawling your entire website with @dawnieando Click To Tweet

This Week’s Guest:

We’ve all heard about mobile-first design, but it can be hard to internalize. For many of us, our first instinct is to create a traditional desktop website and then work on making it mobile-friendly. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been — and will only keep growing in importance.

 

In this conversation, my guest and I are going to take a deep dive and geek out about technical SEO. It’s hard to imagine anyone better suited for such a conversation than Dawn Anderson, who is an internal SEO and digital marketing consultant for brands and startups alike. She’s also a lecturer and trainer in digital marketing and search marketing. She and I speak at many of the same conferences, so I already know she’s a fantastic expert and the perfect guest for the show.

 

Find Out More About Dawn Here:

Dawn Anderson on LinkedIn
Dawn Anderson on Search Engine Land
@dawnieando on Twitter
Dawn Anderson on Facebook

 

In This Episode:

  • [01:09] – Dawn starts off by discussing crawl budget, what it is, and why we care.
  • [03:29] – Crawl budget feeds into things like page speed, Stephan points out. Dawn then expands on the idea.
  • [05:46] – Dawn talks about the key areas in which you can emphasize importance in huge websites.
  • [07:07] – Google pretty much ignores priority on XML Sitemaps because people lie, Dawn explains. Another problem is that they tend to get the “last updated” field wrong.
  • [11:05] – Stephan steps in to clarify what Dawn has been saying by using the metaphor of a tree with sickly branches.
  • [12:11] – Dawn discusses a canonical error that she sees frequently involving migrating sites and updating site maps. Stephan then offers his own related insight and advice.
  • [16:25] – Dawn thinks that more education about search console parameters would be really useful for those in the search engine optimization field.
  • [18:20] – What are some other technical SEO issues that a lot of people get wrong?
  • [20:48] – For listeners who aren’t as familiar with technical SEO, Stephan clarifies and explains what Dawn has been talking about in simpler terms.
  • [22:58] – Dawn offers an example involving an ecommerce site to illustrate what she and Stephan have been talking about.
  • [26:15] – The older the site, the longer the process can take for all but the largest and most important sites, Dawn explains.
  • [28:34] – What is hreflang, and why should we care? Dawn and Stephan discuss the challenges inherent in having different sites for Canada, Australia, England, and the United States, for example.
  • [32:51] – These challenges apply in foreign languages too, Stephan points out, using the example of France and Quebec.
  • [35:08] – Stephan and Dawn talk about the time that SEO takes.
  • [36:56] – Dawn talks about a very recent Google release involving mobile-first indexing. Stephan then clarifies why it’s important to think about mobile first as your strategy, and desktop second.
  • [40:01] – Dawn was recently watching a webinar, which she describes and discusses.
  • [44:12] – On a desktop site, tabbed content is still in the HTML but not displayed by default. On mobile devices, Google isn’t discounting it in the same way.
  • [45:25] – What is AMP?  And do all Marketing Speak listeners need to implement it on their sites?
  • [47:47] – Dawn explains that there have been issues with AMP’s proprietary code, but overall it increases performance and conversion rates.
  • [49:26] – Speeding up a slow-loading website is the carrot, but there are sticks as well, Dawn points out.
  • [51:36] – Does Dawn have a parting tidbit or bit of advice for technical SEO? She recommends making sure that you focus completely on mobile and make sure it’s a fast experience.

 

Links and Resources:

 

Leave a Reply

Your email address will not be published. Required fields are marked *