When you’re a content strategist and you’ve written a book called "Make a Killing With Content," people are going to expect you to have a pretty cool looking website. I’m talking about my guest today, Lacy Boggs. Lacy is the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. When you visit her site, it really does speak for itself as a calling card – from the high-concept look and feel to the fun and engaging copy on the site – well, she kind of has you at hello. Lacy is a strategist, as well as a super-talented writer. In today’s episode we talk about taking the long view, or as Lacy puts it, the 30,000-foot view. Which is to say, you can’t be everywhere, and you certainly don’t want to come off as all over the place… it’s so much more effective to be intentional with what you are doing and where you are showing up. This is a great episode for anyone who cares about persuasion, conversion, and quality vs. quantity. So, if you want to find out ways to distinguish your brand from all the noise out there stay tuned!
When the economy is in a downturn, it’s especially inspiring to talk to marketing pioneers who can inspire those in the trenches right now and help them not just adapt and adjust, but thrive. My guest today, Dwight Holcomb is someone I got to hear speak at a National Speakers Association LA chapter meeting, and he really impressed me, so I knew I had to have him on the show. In this episode, we talk about Dwight’s evolution from CMO of an enterprise software company where everybody was so stuck in old systems and old processes. Dwight takes us on a ride, detailing the lean methodology that he implemented in the marketing department while he was there, turning things around and getting unprecedented results. It began when he started making a unique kind of video, which you will hear about later in this episode. Dwight had so much success with this foray into video marketing that he decided to launch his own company six years ago. If you want to hear more from a real innovator who has that knack for knowing the next wave of marketing and getting ahead of it, then buckle, and let’s get started!
There are lots of best practices on how to shoot, edit, and distribute video in the most effective ways possible. Whether you’re on camera every day or a few times a month, whether it’s on Zoom, Facebook Live, YouTube, or Instagram — you need the skills you are about to learn in this episode! And what about monetizing your video appearances? Well don’t worry, we’ve got you covered! My guest today, Ken Okazaki, "The Video Marketing Guy” has really made all this a cornerstone to his life’s work. Clearly, marketing is not a one-dimensional concept. From getting people to stop scrolling to actually paying you money, Ken shows a simple yet effective approach. In this episode, we cover the importance of calibrating to, and truly connecting with, the person you are making the video for. You don’t address them, it’s not “you guys,” it’s you. Ken talks about sharing, not preaching, in order to make that real connection with the person you’re trying to reach. And if you’re recording a video on your cell phone, don’t get caught up with your appearance, it will show. You have to remember to look through the lens—connect. Ken is a detail guy – I was amazed by his Feng-Shui-d home office background, even his bookshelf is color-coded. For those of you who are listening, go to my show notes page and watch the video portion of this interview because this is inspiring! So without any further ado, let’s take a deep dive with Ken into understanding the nuance of how to create outstanding video content and monetize it.
In these times when marketing budgets are stretched, it can be really helpful to have fresh ways of reusing and repurposing content across media. And if you’re smart about it, all this content marketing will simultaneously enhance your SEO. And you’re about to learn a bunch of ninja tricks to pull this all off. My guest today is Andy Crestodina. Andy is co-founder and CMO of Orbit Media as well as the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Over the past 20 years, Andy’s provided guidance to 1000+ businesses and published hundreds of articles on content strategy, SEO and Analytics. I saw Andy speak at Content Marketing World and he crushed it--I knew I had to have him on the show. Get ready for a fun and lively discussion on an area of marketing that is near and dear to my heart! Enjoy!
The internet has been an incredible tool for opening up the world in so many ways, and blockchain technology takes this to a whole other level. When it comes to marketing, some of the most innovative and nimble companies out there are in the blockchain sector. And Everipedia is no exception, serving as a great example of this kind of forward-thinking. My guest today is Daniel Liebeskind, Chief Product Officer at Everipedia. Daniel is an experienced software engineer with a background in investment banking and venture capital. Everipedia, which happens to be a client of mine, is the encyclopedia of everything. It competes with Wikipedia, but with a number of key distinctions, not least of which is that it's built on the blockchain, which means there is a trusted, immutable record of everything stored in the encyclopedia. This company is on the cutting edge not just in terms of its technology but also in terms of its marketing. And that’s been accelerated by our work together, especially in the area of SEO. And you’re about to hear all about it! So let’s get this party started!