Episode 231 | Posted on

How to Grow a Site from 0 to 6 Million Visitors with Chris Parker

Starting up a business is fraught with stressors and unknowns. And especially these days with what’s happening in the world - the pandemic, the global recession. Some of us are blessed with that entrepreneurial gene that tells them, “go for it!” But most of us are wary of walking away from the security of paychecks and benefits.  My guest today took that leap in 2000, when the Web was still pretty new. Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website attracting a remarkable 6,000,000 visitors a month. Twenty years ago, Chris created WhatIsMyIPAddress.com as a solution to finding his employer’s office IP address. Today, WhatIsMyIPAddress.com is among the top 3,000 websites in the U.S. and I have truly enjoyed working with him as a client for almost three years now.  We discuss stepping outside your comfort zone—something I encouraged Chris to do in our coaching by being a guest on podcasts, and now I’m excited to say he has just launched a podcast of his own, called Easy Prey. Great name, right? I thought of it!  In this episode, Chris and I talk about getting stuck, and ways to get unstuck, such as by delegating work and freeing up thinking time to grow the business. If you’re curious about what it takes to get 6 million uniques, and beyond, you’re in for a treat. And now, on with the show!

Episode 230 | Posted on

Social Media Meets Content Marketing with Michael Stelzner

In the marketing world, it is imperative that we focus on creating video because the future truly is video. There’s no better time as we’re recording this with the launch of Disney Plus, Apple Plus, and of course there is Netflix. Clearly there is an insatiable desire to consume video out there, as my guest today, Michael Stelzner points out. Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference, which is an incredible conference--I've been there multiple times. He’s also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society.  In this episode we talk about the Facebook apocalypse, the unreality of reality shows, the ever-changing algorithms of social media platforms, the growth of video consumption, and the transformation over the past five years in marketing from text to images to video. So if you’re curious about the world of social media and you want to hear about the inner workings from the guy who truly has his finger on the pulse, check out this episode. 

Episode 220 | Posted on

The Road to Millions of YouTube Views with Jeremy Vest

Whether you’re an artist, brand, or agency, you should be creating videos. And lots of them. Mark Zuckerberg famously predicted that the Facebook news feed will be mostly video in five years. That was a while ago now, so that day is coming sooner than you might think. But today we’re not here to talk about Facebook, we’re here to talk about YouTube, the number 2 search engine, and how to get more reach and watch time on YouTube. According to Ahrefs, YouTube was 2019’s most visited website in the world, with an average of 8.6 billion monthly organic visits! A fundamental tenet in marketing is to be where your customers are. And your customers are on YouTube, that’s just a fact. So what do you do to reach them on YouTube? Fortunately, I have some answers for you, because we have YouTube expert Jeremy Vest in the house! Jeremy is the Director of Marketing at vidIQ. He’s created video marketing strategies for a number of Fortune 100 companies and famous YouTubers. He’s had clients with billions of views and millions of subscribers. He’s YouTube certified and he speaks at VidCon, Social Media Marketing World, VidSummit, among others. Whether you’re new to YouTube or you’re a seasoned veteran, this episode offers game-changing advice. Even if you have zero presence on YouTube, it's not too late for you! You’re about to learn what it takes to makes a video go viral, how to SEO your YouTube uploads, what the YouTube algorithm is looking for, and so much more. On with the show!

Episode 218 | Posted on

Create Content at Scale with Dave Snyder

In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money.  It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting your larger mission, helping with conversions or at least engagement, then you’re wasting everybody’s time – yours, your team’s, and your prospect’s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention. For this episode #218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs. Stay tuned to learn all about how to turn content into cash, as it’s going to be a full hour of knowledge bombs – if you’re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down.  On with the show!

Episode 209 | Posted on

Transform Your Marketing Department into a Profit Center with Robert Rose

What if everything you know about marketing is irrelevant in the 21st century? What if traditional marketing is dead, and marketing is evolving into something completely new and unexpected? That's the premise of Robert Rose and Joe Pulizzi's provocative book, Killing Marketing. It's a fascinating read that makes the case for killing off traditional marketing initiatives and transforming your marketing department from a cost center to a profit center. If that sounds a little heretical, it is. Robert Rose is my guest for this episode number 209 and he will explain exactly why he thinks you should rethink your approach to marketing and how you can turn a profit from it.  To give away a little spoiler, one secret is that you need an innovative content marketing strategy. If your marketing team can create content so awesome that people get massive value out of it, you can easily monetize your marketing and start generating revenue from it. Robert is a master content marketer. As the founder of The Content Advisory, Robert has worked with hundreds of companies including 15 of the Fortune 500. We all know that content is king, but if you want to make your content go ka-ching, stay tuned as Robert and I guide you through his ingenious strategies to monetize your marketing.