Episode 239 | Posted on

Uplevel Your Video Marketing with Ken Okazaki

There are lots of best practices on how to shoot, edit, and distribute video in the most effective ways possible. Whether you’re on camera every day or a few times a month, whether it’s on Zoom, Facebook Live, YouTube, or Instagram — you need the skills you are about to learn in this episode! And what about monetizing your video appearances? Well don’t worry, we’ve got you covered!  My guest today, Ken Okazaki, "The Video Marketing Guy” has really made all this a cornerstone to his life’s work. Clearly, marketing is not a one-dimensional concept. From getting people to stop scrolling to actually paying you money, Ken shows a simple yet effective approach.  In this episode, we cover the importance of calibrating to, and truly connecting with, the person you are making the video for. You don’t address them, it’s not “you guys,” it’s you. Ken talks about sharing, not preaching, in order to make that real connection with the person you’re trying to reach. And if you’re recording a video on your cell phone, don’t get caught up with your appearance, it will show. You have to remember to look through the lens—connect. Ken is a detail guy – I was amazed by his Feng-Shui-d home office background, even his bookshelf is color-coded.  For those of you who are listening, go to my show notes page and watch the video portion of this interview because this is inspiring! So without any further ado, let’s take a deep dive with Ken into understanding the nuance of how to create outstanding video content and monetize it.

Episode 238 | Posted on

Evolve Your Content Marketing with Andy Crestodina

In these times when marketing budgets are stretched, it can be really helpful to have fresh ways of reusing and repurposing content across media. And if you’re smart about it, all this content marketing will simultaneously enhance your SEO. And you’re about to learn a bunch of ninja tricks to pull this all off.  My guest today is Andy Crestodina. Andy is co-founder and CMO of Orbit Media as well as the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Over the past 20 years, Andy’s provided guidance to 1000+ businesses and published hundreds of articles on content strategy, SEO and Analytics.  I saw Andy speak at Content Marketing World and he crushed it--I knew I had to have him on the show. Get ready for a fun and lively discussion on an area of marketing that is near and dear to my heart! Enjoy!

Episode 234 | Posted on

Fast-Forward Your Marketing with Daniel Liebeskind

The internet has been an incredible tool for opening up the world in so many ways, and blockchain technology takes this to a whole other level. When it comes to marketing, some of the most innovative and nimble companies out there are in the blockchain sector. And Everipedia is no exception, serving as a great example of this kind of forward-thinking. My guest today is Daniel Liebeskind, Chief Product Officer at Everipedia. Daniel is an experienced software engineer with a background in investment banking and venture capital.  Everipedia, which happens to be a client of mine, is the encyclopedia of everything. It competes with Wikipedia, but with a number of key distinctions, not least of which is that it's built on the blockchain, which means there is a trusted, immutable record of everything stored in the encyclopedia. This company is on the cutting edge not just in terms of its technology but also in terms of its marketing. And that’s been accelerated by our work together, especially in the area of SEO. And you’re about to hear all about it! So let’s get this party started!

Episode 231 | Posted on

How to Grow a Site from 0 to 6 Million Visitors with Chris Parker

Starting up a business is fraught with stressors and unknowns. And especially these days with what’s happening in the world - the pandemic, the global recession. Some of us are blessed with that entrepreneurial gene that tells them, “go for it!” But most of us are wary of walking away from the security of paychecks and benefits.  My guest today took that leap in 2000, when the Web was still pretty new. Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website attracting a remarkable 6,000,000 visitors a month. Twenty years ago, Chris created WhatIsMyIPAddress.com as a solution to finding his employer’s office IP address. Today, WhatIsMyIPAddress.com is among the top 3,000 websites in the U.S. and I have truly enjoyed working with him as a client for almost three years now.  We discuss stepping outside your comfort zone—something I encouraged Chris to do in our coaching by being a guest on podcasts, and now I’m excited to say he has just launched a podcast of his own, called Easy Prey. Great name, right? I thought of it!  In this episode, Chris and I talk about getting stuck, and ways to get unstuck, such as by delegating work and freeing up thinking time to grow the business. If you’re curious about what it takes to get 6 million uniques, and beyond, you’re in for a treat. And now, on with the show!

Episode 230 | Posted on

Social Media Meets Content Marketing with Michael Stelzner

In the marketing world, it is imperative that we focus on creating video because the future truly is video. There’s no better time as we’re recording this with the launch of Disney Plus, Apple Plus, and of course there is Netflix. Clearly there is an insatiable desire to consume video out there, as my guest today, Michael Stelzner points out. Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference, which is an incredible conference--I've been there multiple times. He’s also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society.  In this episode we talk about the Facebook apocalypse, the unreality of reality shows, the ever-changing algorithms of social media platforms, the growth of video consumption, and the transformation over the past five years in marketing from text to images to video. So if you’re curious about the world of social media and you want to hear about the inner workings from the guy who truly has his finger on the pulse, check out this episode.