Episode 128 | Posted on

How to Onboard Customers So They’ll Never Leave: Joey Coleman

If you know how to chase and catch customers or clients, but aren’t really sure what to do once you’ve caught them, you’ll want to listen to today’s conversation with award-winning speaker Joey Coleman! His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Joey has applied his methodology at organizations including Hyatt, NASA, and Zappos. Today, he’ll share this same methodology with you, and explain exactly how to turn any sale into a lifelong customer.

Episode 125 | Posted on

Make Your Branding and Design Irresistible: Joana Galvao

Joining us today is Joana Galvao, cofounder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. We go beyond what makes a website bad or good, and talk about the nitty-gritty that can make an unparalleled website.

Episode 121 | Posted on

Big Profits Through Split Testing: Justin Rondeau

Joining me today is the remarkable Justin Rondeau, who’s here to dive into the depths of conversion rate optimization. After listening to this conversation, you’ll be inspired and empowered to use A/B tests or split tests to help optimize your business. Justin is a uniquely expert. He’s the leader of the marketing and growth team at DigitalMarketer, which produces the Traffic & Conversion Summit.

Episode 120 | Posted on

A True Facebook Ad Strategist Tells All: Amanda Bond

Today's guest, Amanda Bond, is an expert in Facebook ad strategy. She uses her contagious enthusiasm and wealth of insight to change Facebook advertising from something intimidating into something understandable and fun. She offers clear advice, tips, and strategies on how to make the most of your Facebook advertising. She digs into topics about connecting with potential customers, helping your audience engage with your brand, and finding the best tools to use.

Episode 119 | Posted on

The Psychology Behind Conversion Rate Optimization: Tim Ash

Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. Tim shares how to use this information to help you optimize your conversion rate and grow your business presence.

Episode 118 | Posted on

Common Technical SEO Mistakes and How to Avoid Them: Dawn Anderson

In this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she’s a fantastic expert and the perfect guest for the show. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been -- and will only keep growing in importance.

Episode 117 | Posted on

The Magic Phrases That Will Turn Your Prospects Into Clients: Christian Mickelsen

Christian Mickelsen joins me to teach you all about speaking the language of your potential clients. Christian is a #1 bestselling author and self-made multi-millionaire who has shared the stage with luminaries including Tony Robbins. He also manages to charge $100,000 for a full day of coaching.