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Recent Episodes

Episode 215 | Posted on

Optimize Your Webinar Marketing with Casey Zeman

How many times have you logged out of a webinar early because it seemed like a waste of your time? Maybe the content just wasn’t engaging. Or maybe there were annoying technical issues. Or maybe you got tricked into thinking it was live when it was actually a replay. It’s a common experience that highlights the fact that if you’re running a webinar, you need to be on top of your game -- throughout the entire webinar. And, you need the right tools for the job.  One person who knows this better than anyone is Casey Zeman. Casey started out as a video marketer on YouTube and moved into webinars after he realized the massive financial potential. He never looked back, eventually building his own webinar software platform which became EasyWebinar. Along the way, Casey ran hundreds of successful webinars himself, learning what worked and what didn’t the hard way. Casey is also the founder of the TribeMinded Mastermind and has consulted with companies such as HarperCollins, Estee Lauder, and Dell. If you want to make the most of webinars in your marketing and you’re looking for latest and greatest tips, tools and tactics, this episode is for you. Casey and I will be discussing webinar automation, interactive tools, webinar sales funnels, and a bunch of ways to take your webinars to the next level. On with the show.

Episode 214 | Posted on

Conscious Marketing with Doug Bentley

To me, business is a spiritual game. This is something that you may have heard me say before, like in my most recent interview of Jay Abraham. With the right mindset, running marketing campaigns and growing your business can transcend the transactional and offer tremendous opportunities for personal growth. I find it extremely satisfying when I can use my business to help others and be a part of something bigger than myself.  My guest for this episode #214, Doug Bentley, also comes at his business from a spiritual perspective. Doug isn’t just a gifted web designer and entrepreneur, he’s also one of the most spiritual people I know. This is due in no small part to his 10 years as a Oneness monk in India serving under Guru Sri Bhagavan. Now he’s back in the US, running Inner Vision Studios, a conscious web design firm, and Sacred Wisdom School, which offers spiritual retreats and workshops. Doug has created a lot of value for me and for many others. He really demonstrates that businesses can reveal a lot of light in the world. I’m confident you’ll glean some great insights to help you to do that very thing in your marketing. So let’s get started!

Episode 213 | Posted on

Marketing Strategies that Can Make You a Global Phenomenon with Dave Asprey

Bulletproof Coffee has become a global phenomenon. And you’re about to hear from the man behind the phenomenon, Dave Asprey. Whether you’re a biohacker like me or not, Dave needs no introduction. He isn’t just the inventor of Bulletproof Coffee, he’s authored three New York Times bestsellers, he hosts the super-popular Bulletproof Radio podcast, and he’s famously declared that he fully intends to live to the ripe old age of 180.  Well, if anyone is going to live to 180, it will be Dave! To achieve his goal, Dave has consulted with some of the leading medical and scientific minds in the world and conducted dozens of experiments on himself. If you want to hear about all the wild and amazing things Dave has tried, check out my interview of him on my Get Yourself Optimized podcast episode #38 and my wife Orion’s interview of him on her Stellar Life podcast, also episode #38, ironically. Those interviews are mind-blowing. While Dave’s groundbreaking work in biohacking is obviously fascinating, there’s another aspect of his genius that’s often overlooked: his brilliant approach to marketing and business strategy. On this episode #213, Dave and I discuss the impact of Jay Abraham, the perils of joint ventures, and the power of authenticity in business. He’ll also reveal why you should always use codes in your affiliate deals! Dave has been featured on The Today Show, CNN, CNBC, Nightline, Dr. Oz, The Steve Harvey Show and too many more to mention. Here’s your opportunity to learn from someone who moves markets, creates industries, and shapes the hearts and minds of millions. Dave may be famous already, but mark my words, he’ll only become more influential in the future. Let’s get this party started!

Episode 212 | Posted on

The Real Money Is in Customer Value Optimization with Ryan Deiss

You can always find the smart marketers at Traffic and Conversion Summit every year. And as all those smart marketers know, Ryan Deiss' keynotes are one of the highlights of the event, especially if you want to be up with the emerging trends in marketing. Ryan, of course, founded Traffic and Conversion Summit and DigitalMarketer.com, and he's my guest on today's episode number 212. Ryan is the bestselling author of The Invisible Selling Machine and Digital Marketing for Dummies. To say Ryan is an innovator in the digital marketing world would be a massive understatement.  In this episode, Ryan will unpack his Customer Value Optimization methodology and how it's used by companies like McDonald's, Starbucks, Amazon, and Best Buy to achieve massive and sustainable growth. We also discuss in depth the latest digital marketing trends. Get ready for some immediately useful tips and techniques to up-level your online marketing. And now on with the show.

Episode 211 | Posted on

A Field-Tested Approach to Negotiation with Chris Voss

Whether you're negotiating with a prospect, client, or potential partner, it can sometimes feel like your life depends on it. One wrong move and it's all over in a matter of seconds. Thankfully, most sales calls are not life or death situations. However, my guest for this episode number 211, has been on countless calls that were actual life or death situations. His name is Chris Voss and for 24 years he worked as an international hostage negotiator for the FBI. Now he teaches others the high powered negotiation techniques he honed, while literally saving people's lives.  Chris is the founder of Black Swan Group and the author of the bestselling book on negotiation, Never Split the Difference: Negotiating as if Your Life Depended on it. He's been featured in TIME, Business Insider, Entrepreneur, Inc., Fast Company, Fortune, The Washington Post, CNN and more. And I have to tell you, this is one of my absolute favorite business books. I'm not kidding.  This episode originally aired on my podcast, Get Yourself Optimized. If you're not already a listener or subscriber I should say, why aren't you? There are such incredible guests on that show. Folks like Dave Asprey, JJ Virgin, John Gray, Byron Katie, Phil Town, Harville Hendrix... these are heroes to me and they are incredible people with such knowledge bombs that will change your life. Think of this episode as a little teaser to get you hooked on my Get Yourself Optimized podcast.  Chris's techniques involve zooming in on tiny pieces of information that can have a massive impact on the outcome of conversation or negotiation, along with other practices like mirroring and tactical empathy. Let me give you one quick example that I use constantly in my email follow-ups with SEO prospects. I asked them a question to elicit a "no" rather than a "yes" answer. For example, "did you decide to take the project in a different direction?" Or how about this one, "did SEO get sidelined for this year? Now people don't want to say yes because that's kind of cringe-worthy or embarrassing. So conventional wisdom might tell you to try to elicit a yes from a prospect, but in this case, Chris’s advice is to go for the opposite. And all I gotta say is, it works.  Negotiation is an essential part of every job, not just sales and not just marketing. I promise you this episode will deliver massive value to not just your business, but also to your personal life. Enjoy!