Marketing Speak Podcast

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Latest Podcast Episodes

The New SEO: Adapt or Die with John Shehata

The AI revolution isn’t just changing how we search—it’s fundamentally reshaping how content gets discovered, consumed, and monetized across the web. My guest on today’s show is John Shehata, founder of NewzDash and GDdash, and creator of the News & Editorial SEO Summit. Named one of USA Today’s top 10 SEO experts, John has optimized sites like ESPN, Reddit, and The Atlantic, and led global audience growth at Condé Nast across over 60 brands.

In our conversation, we unpack how Google’s AI overviews are reshaping traditional search behavior—and why Google Discover now accounts for 65% of publisher traffic. John breaks down the idea of query fan-out, where LLM answer engines like ChatGPT merge multiple user queries to generate rich, synthesized answers. We explore how strategies like content chunking and passage optimization have become critical for visibility in this new landscape.

John also shares practical ways to get your brand referenced in AI-generated results, along with survival tactics for publishers facing the collapse of display advertising. And in a bold move, he makes the case for adding “summarize with AI” buttons to articles, arguing that, paradoxically, it could increase reader engagement rather than dilute it.

This episode gives you the frameworks to thrive as AI reshapes how content gets discovered and consumed, so without any further ado, on with the show!

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Can Significantly Enhance Your Site’s Visibility And Revenue Potential

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Individual results may vary.

Case Studies

Here’s How I Helped Achieve Substantial Traffic Growth In Specific Client Campaigns

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled. (Individual results may vary.)

View More Case Studies

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