Pruning your website of low-quality content, expanding your presence by creating Google Actions; optimizing your videos on YouTube for better search performance—these are all excellent tips my guest today, Aleyda Solis teaches on her YouTube video series, “Crawling Mondays.” I interviewed Aleyda four years ago, and it seems so much has changed with Google’s ever-evolving algorithms, and clearly, she has excelled in the work she’s been doing. Aleyda is an International SEO Consultant and founder of Orainti – a highly specialized, boutique SEO consultancy. In 2018, she was awarded the impressive distinction of European Search Personality of the Year.
In today’s episode, we delve into YouTube and what Aleyda refers to as RER—relevance, engagement, and retention. We talk about the pros and cons of video hosting platforms like Wistia, the worthlessness of YouTube tags, and so much more. If you geek out on all this stuff, as I obviously do, you’re in for a real treat. And for anyone else out there who is an entrepreneur or someone with a website, I’m sure you know the weight that smart SEO carries at this point for absolutely anyone with a web presence, so without any further ado, on with the show!