There is so much nuance to SEO and so much to know. It’s such a treat to talk with someone whose understanding of the discipline is as wide as it is deep, and vice versa. We could probably riff for days on the topic. And the someone I’m talking about is Dixon Jones. Dixon is an award-winning member of the internet marketing community with 20 years of experience in search marketing. He is the CEO and founder of InLinks.net, which is an entity-based SEO tool. He was also formerly the marketing director of Majestic, the largest link intelligence database in the world.
In this episode, we talk about Google’s core web vitals and what it means for you. We talk about authority and trust metrics and how to think of them as page-specific, not site-wide. We get into how a link could be powerful but not trusted, and also how it could be trusted but not powerful. And we get into what triggers a knowledge panel–those boxes on the right-hand side of a Google search result that make you look like more of a big deal–how they’re populated, and how you can get one. This is great practical information. If you want to learn about future-proofing your SEO, this is a must-listen. So without any further ado, on with the show!