79 Super Helpful Marketing Tools

Useful tools to take your marketing skills to the next level today!


Recent Episodes

Episode 232 | Posted on

How to Read People with Vanessa Van Edwards

You need to know how people work. You may have high proficiency in your field, but if you don’t possess the skills to engage other people, or you find you just have no way of reading people chances are you won’t get very far.  My guest today, Vanessa Van Edwards, is the lead investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. This is the first comprehensive, science-backed, real-life manual on human behavior and a completely new approach to building connections. The book has been translated into 15 different languages and more than 20 million people watch Vanessa’s YouTube videos.  I think one of the reasons I was excited to have Vanessa on the show is because of her scientific approach. Just like knowing the right formulas to use in chemistry or the right programming instructions to use when writing code, the hacks in her book are simple ways to solve problems for people. One of the topics we talk about is charisma, which is so important not just in personal interactions, but in web copy and branding, it is really key.  Most of us in our careers are involved one way or another in personal interaction and public speaking, and there’s so much fascinating stuff to learn from someone who has made this her life’s work, so without any further ado, let’s get into it!

Episode 231 | Posted on

How to Grow a Site from 0 to 6 Million Visitors with Chris Parker

Starting up a business is fraught with stressors and unknowns. And especially these days with what’s happening in the world - the pandemic, the global recession. Some of us are blessed with that entrepreneurial gene that tells them, “go for it!” But most of us are wary of walking away from the security of paychecks and benefits.  My guest today took that leap in 2000, when the Web was still pretty new. Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website attracting a remarkable 6,000,000 visitors a month. Twenty years ago, Chris created WhatIsMyIPAddress.com as a solution to finding his employer’s office IP address. Today, WhatIsMyIPAddress.com is among the top 3,000 websites in the U.S. and I have truly enjoyed working with him as a client for almost three years now.  We discuss stepping outside your comfort zone—something I encouraged Chris to do in our coaching by being a guest on podcasts, and now I’m excited to say he has just launched a podcast of his own, called Easy Prey. Great name, right? I thought of it!  In this episode, Chris and I talk about getting stuck, and ways to get unstuck, such as by delegating work and freeing up thinking time to grow the business. If you’re curious about what it takes to get 6 million uniques, and beyond, you’re in for a treat. And now, on with the show!

Episode 230 | Posted on

Social Media Meets Content Marketing with Michael Stelzner

In the marketing world, it is imperative that we focus on creating video because the future truly is video. There’s no better time as we’re recording this with the launch of Disney Plus, Apple Plus, and of course there is Netflix. Clearly there is an insatiable desire to consume video out there, as my guest today, Michael Stelzner points out. Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference, which is an incredible conference--I've been there multiple times. He’s also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society.  In this episode we talk about the Facebook apocalypse, the unreality of reality shows, the ever-changing algorithms of social media platforms, the growth of video consumption, and the transformation over the past five years in marketing from text to images to video. So if you’re curious about the world of social media and you want to hear about the inner workings from the guy who truly has his finger on the pulse, check out this episode. 

Episode 229 | Posted on

Buying and Selling Online Businesses with Jaryd Krause

It's been so interesting seeing the world of buying and selling websites mature into something akin to real estate investing. And one of the leading minds in this space is my guest today, Jaryd Krause. Jaryd used to be a plumber working 60+ hours a week and hating it. Fast forward to today and he now owns multiple online businesses himself, and many of his clients earn thousands to tens of thousands of dollars per month from their business that they bought working with Jaryd. His Buying Online Businesses Podcast is rated in the top five best passive income podcasts.  And in this episode, we get into a really interesting discussion about smart ways to dip your toe into the waters of investing in online businesses. We talked about everything from Freakonomics to aftermarket domains to due diligence and  cheat sheets. Even if you're not currently in the market to buy a website you'll glean some valuable tips to help your current online business thrive. And now, on with the show.

Episode 228 | Posted on

Here’s What Web 3.0 Looks Like with Gabriel Rene

While attending Abundance 360, I heard something that threw me. To paraphrase: At the end of this decade, there'll be two kinds of businesses: those using AI and those out of business. The Internet is evolving quickly and not just because of our increased usage. The emergence of new technologies like VR and AI combined with the integration of dynamic information are shifting us to what's being called Web 3.0. This new iteration of the web will be a spatial web, where there are few boundaries between the digital space and physical space. My guest, Gabriel Rene, is the co-author of the book, The Spatial Web For these emerging technologies like AI, VR, blockchain, and the Internet of Things to work together seamlessly, there needs to be standards and protocols we agree to adopt. That’s where Gabriel comes in. Gabriel is the Executive Director of VERSES Foundation, a nonprofit that’s leading the charge and developing open standards for the web 3.0 era, making sure everything is interoperable, and encouraging global adoption and the ethical use of all these emerging technologies. Before his work with VERSES, Gabriel was a thought leader in the tech and entertainment industries for over 25 years, running several companies and consulting for such brands as Verizon, Sony, Coca-Cola, Apple, Samsung , and Microsoft.  This truly is a mind-expanding conversation about where technology is headed. In this episode, we cover everything from cryptocurrency and the future world economy to the Digital Gaia Theory. If you're curious about the future of the Internet or just like to keep your finger on the pulse, you won't want to miss this episode. And on with the show.