Wayne Gretzky famously said that you have to skate to where the puck is going to be, not to where it’s currently at. In the fast-paced realm of local marketing, no one embraces this philosophy better than our guest today, Mike Stewart.
A seasoned veteran in marketing and sales, Mike transitioned businesses into the digital landscape in the early 2000s, leading the charge in local search marketing to organically elevate client websites.
In this episode, Mike and I discuss how predictive analytics are not just a tool, but a canvas for creating masterpieces of targeted campaigns. We explore how machine learning algorithms don’t just assist but elevate ad targeting to an art form, painting in the vibrant colors of precision and personalization. This is the world Mike navigates daily, steering brands to not just keep up but lead in a digital race that reinvents itself at breakneck speed.
Join us as we dive deep into a conversation that is as much about the future of digital marketing as it is about holding on to the soul of marketing in an AI-driven world. So, without any further ado, on with the show!