If you're like most business owners, you probably hate cold calling. I can relate. I hate it too. Selling isn't easy, not even for the raging extrovert who loves the limelight and chatting with random strangers. From a young age, we're taught to be humble and self-effacing. So it's no surprise that most of us find hyping up ourselves, our company and its products a little uncomfortable. Yet, sales is as necessary as the air we breathe. Without sales, a business can't exist. Even if you didn't have to interact with prospects and could leave it all to the sales team, it's still part of your job to get out there and evangelize your company. Today, I'm joined for this episode number 198 by sales expert three-time author and HubSpot partner Wes Schaeffer, also known as the Sales Whisperer for a crash course in sales. Wes will be revealing the biggest mistakes business owners make in sales. We'll be talking about the difference between sales and marketing and the method great products sell themselves. I hope you're ready for this no-nonsense lesson in sales funnels, pipeline, CRMs, and lead nurturing, so let's get this show on the road.
Lots of us get psychologically stuck at making deals of a certain level. Decades ago, a six-figure deal was incredibly impressive and many people’s end goal. These days, many people tend to fixate on six-figure deals instead of going higher. Imagine if you weren’t limited to six figures, though. Wouldn’t you like to make seven-figure deals, or even eight-figure deals? While it may be hard to imagine, it’s even possible to do a billion-dollar deal. Kelly Fidel is one of the amazing people who has successfully completed a billion-dollar deal. She’s a business turnaround expert, sales strategist, author, and professional speaker whose clients include the NFL, Mercedes Benz, and Warner Brothers among many others. In this episode, she shares her wisdom and experience to help you understand how you, too, can complete incredible deals. We’ll talk about why it’s so important to be a strong leader, the role of webinars in the sales process, the different kinds of “yes” you might hear, and much more.
Before you step onto a stage to speak, you need to have clarity on two big questions: who your target audience is and what specific problem you solve for them. Once you answer these questions, it’s surprisingly easy to put together a great talk (or webinar, podcast, and so on). It’s when you’re vague and loose with these answers that your talk might meander and not reach anyone. Pat Quinn didn’t get his start as a professional speaker. Instead, he worked as a professional magician for 10 years before deciding to get a “real” job. He became a public school teacher and taught high school for 12 years, during which time he got a degree in brain research and focused on how adults learn. This combination of experiences means he brings both stagecraft and a deep understanding of audiences to his presentations. Tune in to hear his wisdom and learn how to apply it to your own talks and presentations!
Especially when you’re burning with inspiration, the act of creating a business or event is the easy part. It’s once you get into the nitty gritty of making the details (and the finances) work that things get more complicated. If you’re hosting events, for example, you might end up cancelling if you don’t sell enough tickets to justify holding the event. For everything from podcasts to masterminds, having enough of a tribe to support what you build is one of the keys to growing your business. Natalie Eckdahl joins me today to talk about using your tribe to grow your business to seven figures, and beyond! As the host of the popular BizChix podcast and the leader of two masterminds, she’s intimately familiar with how growing your tribe can grow your business. She also emphasizes not burning out, and talks about creating passive income.
Have you ever seen a cat catch a bird or rat, only to have no idea what to do with its captured prey? Unfortunately, many businesses are just like that cat. They know how to chase and catch customers and clients, but they aren’t really sure what to do once they’ve caught them. If that sounds familiar, you’ll benefit from hearing today’s conversation with award-winning speaker Joey Coleman! Joey specializes in helping companies keep their customers. His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Today, he’ll share this same methodology with you, and explain exactly how to turn any sale into a lifelong customer.