Is email the fax machine of our era? Are we living through a tectonic shift in how people communicate online? Can a chatbot really get you conversions? There are many commentators who have proclaimed chat and chatbots as the future of marketing. But today I'm talking to someone who is actually creating that future. Larry Kim is the founder of Mobile Monkey, a Facebook Messenger marketing platform. And he's the founder of WordStream, a PPC marketing software company employing over 300 people and managing over $1B dollars in ad spend for tens of thousands of customers. Larry has been working at the coalface of AI innovation and natural language processing and has gleaned many important insights about the benefits and limits of automation and its role in marketing, along with some startling stats on the effectiveness of email marketing versus chat marketing. If you're interested in cutting through the hype and hearing from someone who has grappled with the real-world implications also implementing these technologies, then this episode number 208, is a must-listen. Similarly, if you've been on the fence about chat and chatbots, you won't want to miss what Larry has to say.
In January 2018, Mark Zuckerberg made it clear that Facebook was trying to go back to its roots by stopping the spread of fake news, engagement baiting, click baiting, and so on. As a result of the site’s prioritization of what it sees as valuable content, some sites have taken a big hit in organic traffic. To avoid this, the key is to offer genuine content that is valuable to users. With that said, Facebook is still a pay-to-play platform full of opportunity, as long as you’re doing it the right way by adding value. If you’re ready to learn all about Facebook advertising and much more, you’ll love this episode. Rick Mulready and I will dig into tools, tips, techniques, tactics, and more to help you take your Facebook ads to the next level. We’ll talk about split testing, the role of videos and Messenger, how to get the most bang for your buck with paid advertising, and myriad other important topics
You’re here tuning into this episode of Marketing Speak, so it’s clear that you’re already part of the larger podcast world! There’s a question, though, of which is the medium of the future: podcasts or video. We all know that Facebook and YouTube are blazing forward with video content, but the podcasting world is exploding as well. Which direction is the nature of content going? As today’s guest will explain, it doesn’t need to be one or the other. Instead, the way of the future is good content in whatever form that may take! Hani Mourra is exactly the person who’s able to offer that perspective because he’s so deeply immersed in the world of content. He’s passionate about creating automation and content-repurposing tools, including the fantastic Repurpose. In our conversation today, we’ll go in depth about various topics related to podcasting, video, content creation, and the need to listen to your audience. Tune in to learn much more!
Believe it or not, only 5 to 10% of your Twitter and Facebook followers see any given thing that you post. Most people, however, spend precious time coming up with multiple posts per day. This doesn’t make sense considering 90% of content goes unseen. The key to social media is repurposing content. Repurposing is a fast and easy way to get content in front of a larger slice of your audience. Best of all, it makes sure you don’t waste energy creating new content that most of your followers will never see. In this conversation with Laura Roeder, you’ll learn about the magic of repurposing in your social media marketing. Laura is founder of Edgar, a social media automation tool that she designed when she was frustrated with the limitations of the other options available.
We’re all familiar with the concept of marketing funnels. Today, you’ll learn how to reshape your understanding of the funnel Specifically, you’ll learn how to break down the funnel into three separate slices: the opening, the middle, and the bottom. Using these three slices, you can indoctrinate people into your brand, get them to understand you, and inspire them to make a purchase. Today’s guest calls these three phases connect, commit, and close. Amanda Bond, is an expert in Facebook ad strategy. She uses her contagious enthusiasm and wealth of insight to change Facebook advertising from something intimidating into something understandable and fun. She offers clear advice, tips, and strategies on how to make the most of your Facebook advertising. She digs into topics about connecting with potential customers, helping your audience engage with your brand, and finding the best tools to use.