Episode 133 | Posted on

Fundamentals of Facebook Advertising: Rick Mulready

Rick Mulready is here to dig into tools, tips, techniques, tactics, and more to help you take your Facebook ads to the next level. We’ll talk about split testing, the role of videos and Messenger, how to get the most bang for your buck with paid advertising, and myriad other important topics. Rick is an industry-leading authority on Facebook advertising, the host of the highly acclaimed podcast The Art of Paid Traffic, and the leader of The ROI Club.

Episode 126 | Posted on

Smart Ways to Repurpose Your Content: Hani Mourra

Hani Mourra is here today to talk with us about creating great content. He’s passionate about creating automation and content-repurposing tools, including the fantastic Repurpose. In our conversation today, we’ll go in depth about various topics related to podcasting, video, the future of content creation, and the need to listen to your audience. Tune in to learn much more!

Episode 123 | Posted on

Secrets to Social Media Marketing at Scale: Laura Roeder

In this conversation with Laura Roeder, you’ll learn about the magic of repurposing in your social media marketing. Laura is founder of MeetEdgar, a social media automation tool that she designed when she was frustrated with the limitations of the other options available. In addition to founding MeetEdgar, Laura has given talks at prominent conferences and has appeared in Forbes, Mashable, and other major publications.

Episode 120 | Posted on

A True Facebook Ad Strategist Tells All: Amanda Bond

Today's guest, Amanda Bond, is an expert in Facebook ad strategy. She uses her contagious enthusiasm and wealth of insight to change Facebook advertising from something intimidating into something understandable and fun. She offers clear advice, tips, and strategies on how to make the most of your Facebook advertising. She digs into topics about connecting with potential customers, helping your audience engage with your brand, and finding the best tools to use.

Episode 102 | Posted on

Create Killer Facebook Ad Campaigns that Convert: Cat Howell

On today’s show, I take a deep dive into Facebook advertising with my guest, Cat Howell. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies. Spending too little is one of the biggest mistakes that she sees in her Facebook advertising agency because Facebook ads are not effective unless they are done right. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets.

Episode 92 | Posted on

Subtle Selling and Building a Community in Social Media: Gavin McGarry

If you love sweets, which do you think would be a better option: practicing and developing willpower by keeping a bag of candies in the house but only allowing yourself to eat one a day, or not bringing candy into the house at all to avoid expending your willpower reserves? While this podcast is about marketing rather than dieting, this is a perfect analogy for social media in terms of having apps on our phones and constant easy access. In today’s episode, Gavin McGarry and I take differing stances on this question as part of a conversation that covers social media, various types of groups, the differences between generations, the future of augmented reality, and much more.

Episode 90 | Posted on

Finesse Your Marketing: From Funnels and Membership Sites to Online Courses and Bestseller Campaigns: Bart Baggett

Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the creation of lead machines where trust is built through sharing information that answer real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about membership sites, online courses, and how much time you need to invest when selling high-end and lower-end products.