There are lots of best practices on how to shoot, edit, and distribute video in the most effective ways possible. Whether you’re on camera every day or a few times a month, whether it’s on Zoom, Facebook Live, YouTube, or Instagram — you need the skills you are about to learn in this episode! And what about monetizing your video appearances? Well don’t worry, we’ve got you covered! My guest today, Ken Okazaki, "The Video Marketing Guy” has really made all this a cornerstone to his life’s work. Clearly, marketing is not a one-dimensional concept. From getting people to stop scrolling to actually paying you money, Ken shows a simple yet effective approach. In this episode, we cover the importance of calibrating to, and truly connecting with, the person you are making the video for. You don’t address them, it’s not “you guys,” it’s you. Ken talks about sharing, not preaching, in order to make that real connection with the person you’re trying to reach. And if you’re recording a video on your cell phone, don’t get caught up with your appearance, it will show. You have to remember to look through the lens—connect. Ken is a detail guy – I was amazed by his Feng-Shui-d home office background, even his bookshelf is color-coded. For those of you who are listening, go to my show notes page and watch the video portion of this interview because this is inspiring! So without any further ado, let’s take a deep dive with Ken into understanding the nuance of how to create outstanding video content and monetize it.
Whether you’re an artist, brand, or agency, you should be creating videos. And lots of them. Mark Zuckerberg famously predicted that the Facebook news feed will be mostly video in five years. That was a while ago now, so that day is coming sooner than you might think. But today we’re not here to talk about Facebook, we’re here to talk about YouTube, the number 2 search engine, and how to get more reach and watch time on YouTube. According to Ahrefs, YouTube was 2019’s most visited website in the world, with an average of 8.6 billion monthly organic visits! A fundamental tenet in marketing is to be where your customers are. And your customers are on YouTube, that’s just a fact. So what do you do to reach them on YouTube? Fortunately, I have some answers for you, because we have YouTube expert Jeremy Vest in the house! Jeremy is the Director of Marketing at vidIQ. He’s created video marketing strategies for a number of Fortune 100 companies and famous YouTubers. He’s had clients with billions of views and millions of subscribers. He’s YouTube certified and he speaks at VidCon, Social Media Marketing World, VidSummit, among others. Whether you’re new to YouTube or you’re a seasoned veteran, this episode offers game-changing advice. Even if you have zero presence on YouTube, it's not too late for you! You’re about to learn what it takes to makes a video go viral, how to SEO your YouTube uploads, what the YouTube algorithm is looking for, and so much more. On with the show!
What's the difference between a viral video campaign that gets millions of views, shares, and likes and an equally valuable one that languages in the backwaters of YouTube? Daniel Harmon is the co-founder and the creative visionary of the Harmon Brothers. You may not have heard of the Harmon Brothers but they're a big deal. The agency has delivered over 1.4 billion video views—that's B, billion—with over $350 million in consequent sales to their client lists which includes brands like Squatty Potty, Purple, Chatbooks, FiberFix, and Poo-Pourri. On this episode number 194, Daniel will reveal the Harmon Brothers' unique approach to a viral video, which has been so successful that they've launched online courses teaching their techniques at the Harmon Brothers University, and published a book explaining their methods, From Poop To Gold. If you've ever wondered if there's a proven formula for creating a viral ad, stick around because you're about to learn from someone who's basically unlocked the secret to success with a viral video and bottled it.
Some of the biggest influencers and internet celebrities of the 21st Century rose to fame via YouTube. While you may think that they happened to get lucky by being in the right place at the right time, there’s actually a lot of work and smarts that goes into a successful YouTube strategy. YouTube has a tremendous audience and is the second largest search engine after Google, so it pays to understand what makes the YouTube algorithm tick, and then to create, optimize, and to format your content in ways that most appeal to the algorithm. One man who lives and breathes YouTube is Derral Eves. Derral is the founder and CEO of Creatus and of VidSummit. He’s also one of the first people to be a YouTube-certified expert in audience growth. One of Derral’s claims to fame in the world of viral videos is Squatty Potty’s pooping unicorn ad which won a Webby award and which he produced. This episode number 190 is packed with massive value for anyone who ever uploaded a video to YouTube or plans to. Derral and I will be diving deep into video content, YouTube algorithms, recommendation engines, and even AI. With this knowledge, YouTube will surely become one of your best marketing weapons. Now, on with the show.
For years, you've probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don't have a YouTube strategy, you're missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you're unfamiliar with the medium or if you're a perfectionist like me. If you're ready to unlock the power of video marketing, keep reading because this episode is going to be a masterclass from a true expert. Sunny Lenarduzzi has been called a master marketer by Entrepreneur.com. She's helped brands like Hootsuite develop winning social media and video strategies and she runs her highly successful YouTube channel, which has amassed over 260,000 followers and has been praised by Forbes. From scripting to why you need a loyal community of fans, Sunny will be revealing tried and tested techniques to help you leverage video to its maximum potential.