David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode!
Adam Witty joins me today for an in-depth discussion of authority marketing and the role that writing and publishing a book can play. There’s a difference between having authority and leveraging your authority. If you don’t have authority, there’s no point in trying to leverage it - you need to spend some time building it. We’ll discuss the seven pillars of authority marketing, as well as how to do market research to ensure your book will meet the needs of your audience.
To host this ultra-special 100th episode of Marketing Speak, I’m turning the reins over to none other than my amazing wife, Orion. She thinks I don’t always give myself enough credit, so in her interview, she makes sure I have the chance to shine. We’ll reflect on the last hundred episodes of Marketing Speak and talk all about various tips, tricks, and insights I’ve learned and discussed. We also touch on the past, present, and future of SEO, and whether it’s true that SEO is dead.
On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode.
Today I'm talking with Mike Blumenthal, an expert in online reputation creation & management as well as search optimization and online presence building. Three years ago, only about 50% of Americans were potentially willing to leave a review about their experience with a business. In the past three years, that number has gone up to 65%. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a lukewarm experience won’t leave a review for the whole world to see. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to hear this episode!