Episode 119 | Posted on

The Psychology Behind Conversion Rate Optimization: Tim Ash

Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. Tim shares how to use this information to help you optimize your conversion rate and grow your business presence.

Episode 116 | Posted on

How to Acquire, Develop, and Sell High-Value Domains: Peter Askew

Peter is an experienced domainer whose successful online businesses include DudeRanch.com and VidaliaOnions.com. Your domain name is one of your most important digital assets, it’s vital that you get a great one, and he’ll explain exactly how to do that. Instead of looking for an unregistered domain that no one has thought to buy before, spend your time searching expiring or expired domains instead.

Episode 115 | Posted on

Local SEO Techniques that Actually Work: Greg Gifford

It’s easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today’s guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you’ll learn how to get your businesses highly ranked in Google’s various search results, why it’s so important to keep your name, address, and phone number consistent, and which tools you should use to reach the top.

Episode 114 | Posted on

How to Win with AdWords: Perry Marshall

Perry Marshall joins me today to explain how you can do better in your online marketing. He’ll explain the tactics and strategies behind high-performing ads on Google and Facebook. In today’s world, and particularly online, it’s increasingly important to be excellent at what you do. Being “good enough” simply isn’t good enough anymore. You need to have a unique selling proposition and be the absolute best in your market. Listen as we dig into various tips and tricks for optimizing your AdWords performance.

Episode 113 | Posted on

Crank Up Your Website’s Conversion Rate: Chris Goward

Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website’s conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and is the author of the best-selling book You Should Test That. He’s also the founder of WiderFunnel.

Episode 108 | Posted on

Crank Up the Recurring Revenue Using Membership Sites: Mike Morrison

If you like recurring revenue, you’ll love this conversation with Mike Morrison. Mike is co-founder of Membership Guys and host of the Membership Guys podcast. He helps membership site owners master their craft and get more recurring revenue on his site and the Membership Mastermind Facebook group. There’s one goal to many customer interactions: to make a sale. Mike's here to help us understand the ins-and-outs of doing just that through site sign-ups!

Episode 106 | Posted on

This Is How You Make a Big Splash: Robert Allen

Robert Allen is here to inspire you to do extraordinary things in your business and to transform your finances. He has written some of the most influential financial books of all time, including Creating Wealth, Nothing Down, Multiple Streams of Income, and the One Minute Millionaire. Robert is a #1 New York Times bestselling author who has already written 11 books (and has 10 more in him).