You only have between two and eight seconds to grab a website visitor’s attention before they lose interest. In that painfully brief time, you need to captivate your target audience with visuals that speak to them. This is why it’s so important to come up with your branding concepts before you begin creating your website. If you don’t get the branding right, the website design isn’t going to work effectively. Joining us today to explain all of this is Joana Galvao, co-founder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. Joana is intimately familiar with exactly what it takes to create compelling, actionable websites.
There will always be people charging less and more than you no matter your business or industry. You just need to decide where on the pricing scale you want to be! Of course, we all want to be on the higher end of the spectrum. Fortunately, getting there is easier than you might think. One of the most powerful ways you can do this is by figuring out the quantum benefits that you offer and making them very clear to potential clients. My guest today, Jennifer Diepstraten is an expert on getting paid top dollar and closing big sales. She has successfully and rapidly grown her business to multiple six figures, so she definitely walks the talk! In our conversation, she’ll address various aspects of how to command dramatically higher rates for your services. You’ll learn how to identify your quantum benefits, raise rates for your existing clients, and more.
Is the age of the webinar over? The ever-increasing popularity of live videos has made many question whether webinars have a place in an effective online marketing strategy. While webinars and live videos have been merging closer together, using real webinars -- whether live or evergreen -- is still an important tool for online marketers to have in their toolbox. Done right, a webinar can be an effective way to connect with your audience, make sales, and grow your business. Jon Schumacher joins me in this episode for a deep dive into the topic of webinars. We’ll talk in great detail about exactly how to do them right and what the important differences are between live and evergreen webinars. Jon is an expert at marketing and selling through webinars. He’s the founder of a digital marketing agency that builds successful webinar funnels for businesses. Listen as we discuss whether webinars are still a secret weapon for the online marketer.
Customers can be hesitant to sign up for your services if they perceive that there’s too much risk involved. However, using terms like “risk-free” can create more problems than it solves. Customers don’t always consciously worry about risk. Using this terminology makes them realize that they should be considering it as a factor, which works against you rather than for you. Avoiding the acknowledgement of risk is a no-brainer, especially at lower price points. Joining me today to share many tips and insights is the remarkable Justin Rondeau. He’s here to dive into the depths of conversion rate optimization with an emphasis on testing. After listening to this conversation, you’ll be inspired and empowered to use A/B tests or split tests to help optimize your business.
Imagine you’re in a foreign country where you’re unfamiliar with the language. It’s hard to understand what’s going on and, at most, you understand the occasional word here or there. Suddenly, you encounter someone who speaks fluent English. Being able to truly communicate, to feel understood, and to hear them speaking your language is a breath of fresh air. That’s exactly how potential clients feel when you (figuratively) speak their language instead of in overused generalities like “closing the gap between where you are and where you want to be.” Christian Mickelsen joins me to teach you all about speaking the language of your potential clients. He’ll also speak in depth about how you can get more clients by giving away introductory sessions, which are partly a sales conversation and partly a sample of your amazing work. Christian is a #1 bestselling author and self-made multi-millionaire who has shared the stage with luminaries including Tony Robbins.