To foster and nurture strong connections with customers and prospects, you must master the arts of follow-ups, referrals, and retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers for life.
Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula.
For the past 12 years, he has helped business owners and entrepreneurs build profitable businesses in various niche markets and industries. His call center helps established companies fix their follow-up problems and customer retention without spending any money on ads.
In this episode, Mostafa and I talked about how to turn your customer retention into your most profitable and effective marketing strategy. We also discussed the importance of the human touch in the digital era, how to take care of your leads depending on where they are in their journey, how to avoid hard selling at all costs, and a lot more.
And now, without further ado, on with the show!
In This Episode
- [00:20] – In today’s episode, Stephan is joined by Mostafa Hosseini, CEO of Persyo Inc., to discuss how referrals and customer retention can strengthen your marketing strategy.
- [02:42] – When and how did Mostafa become involved with referral programs, retention, and follow-ups?
- [05:12] – Stephan asks about Mostafa’s team and future plans.
- [09:18] – Mostafa shares tips on attracting clients and manifesting success in your business.
- [22:26] – How soon should clients be asked for referrals?
- [28:15] – What are the best ways to get customer feedback?
- [34:41] – Mostafa demonstrates his strategies for handling a client-service provider conversation.
- [36:45] – If you’re interested in working with Mostafa and his team, go to fixmyfollowupproblem.com. Alternatively, you can contact him via Facebook or LinkedIn.
Mostafa, it’s so great to have you on the show.
Thank you. It is great to be here, and I look forward to our conversation.
And last week, we had a conversation where I was on your podcast, and we talked not just about SEO. We went into some really powerful and fascinating spiritual topics, too. That was fun.
Absolutely. I enjoyed our conversation. I can’t wait to see what we’re going to get into today.
Whatever unfolds is meant to unfold. The Arabic word Maktub means it is written. Our conversation and where it goes- all the kinds of rabbit holes we explore are already written.
Awesome. Let’s start with if you could maybe share a little origin story of how you focused so much on follow-ups, retention, and referrals. How did you get into that area of focus? Any crazy outlandish stories that you’d like to regale us with?
For sure. I ran a marketing agency from 2010–2018, where we did A to Z digital marketing for our clients and coached and consulted our clients on their marketing. Back in the day, I learned from Dan Kennedy about the power of follow-ups and customer retention, how it’s like low-hanging fruit, and not very many people actually do it.
I learned from Dan Kennedy about the power of follow-ups and customer retention, how it’s like low-hanging fruit, and not many people do it.
The story is that over the years, I would worry about it for a few days when I ran out of cash, customers, and referrals, and then I had a deadline with payroll and making payments. Then I would come to my senses and realize that I have a list of customers and prospects that I could probably tap into. So I would pick up the phone, make a round of calls to my list, and on the day of or shortly after, I would get cash, appointments, referrals, introductions, you name it.
Then, later on, I started teaching the things that worked for us, like the 80-20 results that we got from our agency days in a course called Simple Marketing Formula. Of course, the last module was always customer retention.
Then I’ll be like, “people, use this script.” This is the script that works for us. So follow this process, pick up the phone, call your list today, and you’ll see cash, appointments, referrals, and everything else starting today or next week.
Nobody would do it. I’m like, “people, this works. This is the process.” It turns out people hate to pick up the phone and make calls. That’s something that I do naturally almost every morning. My daily routine is to get up, go out, grab a coffee, go for a drive in the countryside, call my friends and family, have a conversation, touch base, come back to my office, and start working.
As I do this naturally, I see that people don’t want to do it. One time, I had a guy who was making calls for us. In the workshop, I was like, “people, I have a guy who can make calls for you to your list. Who wants an introduction? Everybody.” They’re like “yeah, that’s great.”
I’m like, “oh, that’s interesting.” What if we do it for you and manage it for you? Who wants us to do that? They’re like, “yes, brother. Sign us up. This is great.” It took me about a couple of years to put my thoughts together and start the call center. Over the years, follow-ups and retention have been our most profitable, highest converting marketing activity. That’s the story of how we started a call center specializing in follow-ups and customer retention.
That’s awesome. How many staff do you have?Over the years, follow-ups and retention has been our most profitable and highest-converting marketing activity. Click To Tweet
We have about a team of five now.
Awesome. Where do you see yourself heading over the next few years? There’s a lot of innovation happening with artificial intelligence, automation, and so forth. Where do you see this heading, your company, and generally in the industry?
We add to the mix that human touch that is missing quite a bit these days. There are a lot of digital things happening with AI. People are reading emails and spending a lot of time on apps. We will incorporate AI into technology and what we do. At the end of the day, my team and I pick up the phone and have a conversation with people. We add the human touch to the mix, and that’s ouned about manifesting and some spiritual concepts, the law of attraction, and all that sort of stuff. r focus and specialty for now unless we see many people saying “Mostafa, we don’t want this. We just want to go digital,” which hasn’t happened so far. People are pretty excited about what we do.
Are you focused on existing customers or clients?
We work with an existing list of leads, customers, and past clients. We work with an entire list from the moment they opt-in to get a lead magnet through following up with people on a webinar, an event, existing customers, past customers, and partners. We make sure that our customers don’t leave any money on the table, make sure everybody is contacted, build that bridge and re-establish that relationship, start booking appointments and get referrals.
So you’re not cold calling from the phone book or anything like that?
No. There’s always a transaction and a reason to call.
I got it. There’s a great story I heard from Vishen Lakhiani. He’s the founder of Mindvalley. He told how before he started Mindvalley, he worked at a law firm software company. They had software as a service and offered it specifically to law firms.
What he did was cold call sales. He was commissioned only and barely made enough money to survive. He would work through the phone books, start letter A, and go to the letter Z for the law firm section of the phone book. The yellow pages on business listings and the white pages, I guess, something like that.
Anyway, he would do that for a living, and it was hand to mouth, barely eking out a living. So then he went to the Silva Method Seminar. He learned about manifesting and some spiritual concepts, the law of attraction, and all that sort of stuff.
He came back, and instead of starting with the letter A in the alphabet for the different regions he was serving, he would go only to those law firms or call only the law firms where he felt this draw or spiritual connection. And his sales doubled. Then they doubled again, and they doubled again. He ended up, after several months, being promoted to a vice president role in that company.
If I feel the connection, we follow through. I don’t sweat it too much if I don’t feel it.
He later moved and founded Mindvalley, a huge eight-figure, maybe even nine-figure, personal development business offering all these amazing courses, communities and so forth. It’s such a great story. It’s an example of how if you marry the practical, pragmatic three-dimensional world with your connection to the unseen world and your higher self, it is the perfect combination. It’s like peanut butter and jelly or peanut butter and chocolate, two great tastes together. How do you manifest that magic in your business and life and inspire your clients to do the same?
I like one-on-one, face-to-face conversations, typically like what we’re doing now. If I feel the connection, we follow through. If I don’t feel the connection, I don’t sweat it too much. I don’t worry about it too much.
I’ve learned over the years that even if I try hard and sign up a customer that is not a good match, it doesn’t work at the end of the day. There will be a reason for us to part ways, and usually, it’s not on good terms. So now I’m like, “I would just wait.”
This morning I had a perfect example. I spoke at an event a couple of weeks ago— and I told you about it before we started— and when I spoke at the event, it wasn’t like the perfect audience for me. The people I was talking to were just of a different mindset, a different group of people. Not exactly a lot of the people that I was looking for.
When I see the right fit, there’s not much selling happening. If there’s a good connection, good vibe, and good back and forth, that’s how I qualify the right people.
However, there were like two or three people that would be almost perfect prospects for me. I spoke to one of them this morning, and it was like we were on the same page. The stuff that he would say, I would just like to be this is perfect. It sounds like we’re meant for each other. He’s like, “Mostafa, I’m ready to sign up.” Awesome.
When I see the right fit, there’s not much selling happening. There are good connections, there are good vibes, and there’s good back and forth. I think that’s how I would qualify the right people I come across.
That’s awesome. There’s a concept that I learned from Anne Marie Pizarro, who’s a very well-respected and legit Akashic records reader. Meaning, she opens your Akashic records. In Sanskrit, it means primal substance. It’s where all thoughts, words, and deeds are recorded across all lifetimes. So each of us has our Akashic records, and she accesses and reads your Akashic records with your permission, and you can ask questions. Then she will relay the answers that she receives from the Akashic record keepers.
It’s a pretty out-there-sounding concept for somebody who’s very much a materialist and skeptical, but she’s totally legit. There’s stuff that she’s told me that she couldn’t have possibly known what she said in one of her programs I was taking. I also learned how to open my Akashic records by taking a course from her.
Anyway, I got this concept from her that I just love, and it’s that you have an assigned group in your business. You don’t have clients. You have an assigned group. They’ve been assigned from above, from God, and from the upper worlds to work with you for whatever reason that will bring about the highest and best good for you to work with them and for them to work with you.
Back to the concept of Maktub, that it’s already written, these are clients you are destined to work with then. Your paths are meant to intersect. So that takes a lot of the pressure off. It’s like, “okay, I don’t have to hustle so much, like the GaryVee style of hustling to or make a living if I know I’m just being carried down the river.”A better way to increase customer retention is to have continuity built into your packages. Click To Tweet
In that regard, it takes the pressure off but also makes you more receptive if you believe in spirituality and there’s a bigger picture. It plugs you in more to that magic, mystical aspect, the unseen world, instead of just the seen world. So I’m curious to hear your thoughts about this idea of an assigned group.
I would typically attract the people attracted to me, and I’ll be attracted to them. But, over the years, it didn’t work for me every time I tried to hustle or work too hard. I just got burnt and frustrated, and it didn’t work. At the end of the day, I’d be tired and burnt out.
It wasn’t too long ago that I did an assessment of business years, and I realized that every time I was more relaxed, I did way better with business. When I tried too hard, it didn’t quite work as much. Even if I tried harder, the results weren’t too different at all.
Let go and then work on attracting and connecting with the right people at the right time.
When I relax, I feel that I’m opening up to the channels of receiving. When I get tense and try to hustle, I feel like I’m closing my receiving channels.
Then there was the idea that we talked about on my podcast. I read the book The Game of Life and How to Play It. There was a concept of just letting go and casting the burden so that letting God take care of things and just let it be. That way, I was like, “oh, that’s very relaxing, and I like it that way.”
I just let go and then work on attracting and being connected and getting connected with the right people at the right time. We even have our thing where we were booked on each other’s podcast in January this year. For some weird reason, it got canceled, and now we’re here today after I read the book The Game of Life and How to Play It. We talked, and you’re like, “oh, I’ve read it,” I’m like, “I’ve read it,” and we had this great connection.
If we had done it in January, neither of us would have read that book. So it feels very synchronistic like it was meant to happen in our organized and arranged timing. I loved that book so much.
There’s a concept I learned from Yanik Silver. He’s the founder of the Maverick1000 Mastermind. He’s a big internet marketer who has moved on to be more of a spiritual author— a Hay House author, and his Mastermind is very much a spiritual entrepreneurship mastermind. I love it. It’s one of five different Masterminds I’m in currently.
By the way, that’s how we met, through a different Mastermind called JVM (Joint Venture Mastermind). I love masterminds. I love the connections they forge and the insights you glean from the different members and stuff.Good customer service helps with customer retention because you're taking care of them. Click To Tweet
Anyway, The Game of Life and How to Play It. I learned about that book because YouTube randomly, not randomly—nothing’s random—presented that to me as a suggested video on the homepage of YouTube.
I’d never heard of Florence Scovel Shinn. She’s the author. The book is 100 years old, 1925. Most people will not have heard of it. I had not heard of it until six months ago. That concept of having something show up in your field, in the quantum field, at the right time is like the—if you ever saw Harry Potter—Room of Requirement. It just shows up when you need it at the right time in the right way.
I just was drawn to that. So I started listening to that audio on YouTube. By the way, that is a better-sounding audio narration, apparently, than the audible narration. I just love that book. It was almost like hearing Neo from The Matrix explain how the matrix worked. This is cutting-edge stuff back in the 1920s. I loved it.
Absolutely. Can I share my story here?
Seven years ago, I was visiting family in Tehran, Iran. I sat in this taxi, and this guy had a book on his dashboard. It was this book, and I’m like, “what is that?” He goes, “this is an amazing book that I read, and it changed my life. Do you want to read it?” I’m like, “yeah.” He goes, “read this chapter,’ and the chapter was the Law of Nonresistance.
Tehran has a very bad traffic issue. Driving in Tehran would drive you nuts. It would make me go crazy. So then what happened was I read this chapter in Law of Nonresistance, and it says, you got to be like water coming down a mountain and act like water. So when the water reaches a stone, it doesn’t fight the Stone. It just goes around it, and it continues until it makes it to the river.
As soon as I read that, I was like, “that’s very interesting,” and it improved my driving experience. I was looking for all this open space, and then I just dropped most of the resistances I had because I’m like, all right, I’m just going to continue flowing like water.
What I did was I went out and bought a copy of this book for almost every family member that I had. I probably bought 15 of them. Then I’m like, “this is an amazing book. You might want to check it out.” Then I didn’t read the book too much.
As you said, YouTube started suggesting this book to me over the past few months multiple times. Then one day, I’m like, “maybe I should check this out.” So I started reading the book. I’m like, “this sounds familiar.” Then I realized this was the book I bought seven or eight years ago, and gave each of my family members a copy. Then, I read it again. So I went back, and I called all of them up. I’m like, “you know that book I bought just seven years ago? You should probably look into it.” It’s an amazing book, and I got a few of them to read it.
That’s awesome. That’s a great story. What I was going to say about Yanik Silver, a past guest on this show, and founder of Maverick, is that he introduced me to the term bibliomancy, which means when you open a book with intention, you are taken to exactly the right place. It’s like if you pick a card out of a deck, a Tarot deck, angel cards, or something like that, none of this is random. It’s all orchestrated from above. It’s like the angels are editing your movie in real time.
I loved hearing that. I’ve had many experiences with bibliomancy. Then shortly after that, I learned from someone else a related concept, and that’s called shufflemancy.
It’s the same as bibliomancy, except it can be anywhere, especially online, such as when scrolling through your Facebook feed or going to the YouTube homepage. Any place where an algorithm will “randomly select” something seems random, but it’s not just an algorithm.
The algorithm is the angels working behind the scenes, editing your movie in real-time, using the algorithm as a way to do that. I know that sounds pretty out there for some of you folks listening, but if you have the willing suspension of disbelief and are open, then magical stuff starts happening.Immediately ask your clients for referrals, testimonials or reviews when they get their desired results. Every day, you'll lose a 10% chance of getting it. Click To Tweet
Shufflemancy is how I came across the book the Game of Life and How to Play It. There are so many synchronicities that happened in my life. I’m floored pretty much every day by the synchronicities and stuff. You just can’t make it up.
Anyway, I would love to hear more about your process and framework for getting more referrals, striking while the iron is hot, so to speak, asking for a referral or a recommendation. Asking for something like a testimonial when they’re at a peak state, you guys have knocked it out of the park rather than waiting until you’re in need. I’m sure you have a repeatable process, and it’s scalable. If you can break that down and walk us through it, that’d be great.
Absolutely. A couple of places are the best places to ask for a referral, a testimonial, or a review. One is when they first sign up when they make a purchasing decision. That’s one of the best places to ask for a referral.
The question is, who do you know that is having an issue or a problem with SEO? Who else do you know that is having an SEO problem? Because they just went through the process of trusting you, believing in your expertise, swiping their credit card, and giving you cash or credit.
A mistake that a lot of us make is waiting. The problem is that people have forgotten about the experience when you don’t ask for a review or referral immediately. The emotions are gone.
Now they trust you and are like, “you know what? I know Joe, who also has a website that is not showing up on Google. They should probably have a conversation with you.” That’s the first best time.
The second best time, similar to what you mentioned, is when you deliver a result. The moment when they’re happy, they’re experiencing the emotions they remember, and they are in the presence of what they have received. So that’s the second best time to ask for a review or a referral.
A mistake that a lot of people make is they wait for it. They’re like, “let me wait for a week, or two weeks, or a month, or six months to ask for a review or a referral.” The problem is that a week later, they have forgotten about that experience. The emotions are gone.
In my experience, every day that goes by, you lose about a 10% chance of getting that referral, testimonial, or review. Then, a week later, you have a 70% less chance of getting that review because they forgot all about it. They moved on. They’re now going through different emotions.
What we have is, in my workshop, Simple Marketing Formula, I have embedded in my slides at the end of the workshop, I get people to share their experiences. So that became testimonials and reviews about their experience because that was when they received the results.
The next day, they have to think about it, and they’ll remember. Then that’s when we also ask them, who else do you know that could use our services? Who else do you know that we could do business with? So that’s how I would do it.
The other place that we would ask for referrals is what we do is we follow up with our customers when they opt into a list of webinars, events, existing customers, and past customers. We consistently reach out to these people and have a very friendly, nurturing conversation. It’s embedded in our script to ask for a referral if the conversation is going well.
Even if the person in front of us is not a qualified prospect or customer, they may know someone that is. We always ask, who do you know that may be having an issue with X? X could be SEO, with their follow-up, sales, marketing, marriage, or whatever the topic is. You never know who knows who.
Even if the person in front of us is not a qualified prospect or customer, they may know someone that is.
When you ask that question 100 times, you will get between 1 to 5 referrals. It could be a referral to one person or a referral to a group of people. That’s how that would go. Of course, you can always ask for a very friendly, non-pushy referral.
I like that. Now, something else came to me as an example of an approach. I don’t know if you’ve ever done this, but if you have a joint webinar with someone famous in your industry or just generally renowned, let’s say. You’re one of the subject matter experts or the subject matter expert, and the person is introducing you. It’s in their best interest to shout your highest best qualities from the rooftops.
This happened to me years ago. Tony Robbins introduced me, and I was teaching a webinar on SEO to his platinum partners and high-end clients. He was singing my praises, and he said some amazing stuff. He called me one of the top SEO people in the world and all this stuff, and that webinar was recorded.
That webinar portion is on my testimonial page with the audio. In his distinctive voice, you can hear him saying, “I know Stephan. He’s one of the top SEO experts in the world,” and turned that audio into a text-based testimonial. You can listen to the audio, or you can just read it. It’s a huge credibility builder.
Going to Tony and asking for a testimonial would have felt not necessarily icky but hard to do for me. Whereas having them introduce me, in a way, to his tribe was easy. Have you come across this?
He basically referred you to all of his tribes.
Yeah, he referred to me, but he also gave an incredible testimonial about me at the beginning to introduce me. That was really cool.
Have you used any strategy like that?
I had a similar experience when I appeared on someone else’s podcast. When they did the introduction, they were my friends. They gave me a raving review about what they thought of me. So I could do what you could do if you show up on a podcast or show, you could, like you said, cut out that piece and use it as a review or here’s what other people say.
Webinars are one way. There are probably multiple ways to do that as well.
My next question is, how do you retain a client? What are some of the nonconventional or surprising techniques that work the best?
There are a few things that are embedded in customer retention that you have to have in place. One is you’ve got to have a good service and product at which you’re doing a great job. Another thing that affects your customer retention is your pricing model and how you have structured your packages.
Another really important piece that most businesses drop and don’t do a good job at is they don’t stay in touch with their customers. Instead, they assume that the customers are happy.
A better way to increase your customer retention rates is if you have a continuity built into your packages where your customers continue to use your services and products on a daily, weekly, monthly, or annual basis. That increases your customer retention rate. In addition, having good customer service in place helps with customer retention because you’re taking care of them.
Another really important piece that most businesses drop and don’t do a good job at is they don’t stay in touch with their customers. They assume that the customers are happy. So they don’t do surveys, they don’t pick up the phone and have conversations, and that’s where they drop the ball.
One very simple technique that helped me and steered me to start the call center is picking up the phone and having a very friendly conversation with your customers. It’s not ‘salesy’ or pushy talk. It’s just a matter of picking up the phone and saying, “hey, Stephan. It’s Mostafa here. How’s it going? I’m calling to say hi and see how things are going. How are things with you? Do you have any feedback about the product or service that you’re using?” You could just stay quiet and see what they say. “Is there anything we could improve about our product and service?” That’s another question.
Another simple question is, “is there anything else I could do for you?” They will let you know if there are other things that you could do for them, and that question could lead to an upsell doing more for them and whatnot. They may tell you or come back and say, “well, what else could you do for me?” You could open up the conversation about other services and products that you could do for them.
That one very friendly conversation that we do every three or four months–we pick up the phone every three or four months–make a round of calls to the entire list, does a lot of wonders in terms of appointments, referrals, introductions, and critical customer feedback. So that would be my simple trick that you could use today. Literally use that script. Pick up the phone, call your customers, and see what will transpire.
Let’s roleplay this. Let’s do an active customer call, but one with whom you haven’t had a conversation for a few months. We’re using the product and the service and getting some value from it. Otherwise, we would have stopped paying for it. Things are just ticking along, and I get a call from you out of the blue. Let’s roleplay this.
Pick up the phone, call your customers, and see what will transpire.
Alright. Ring ring.
Hello, this is Stephan.
Stephan, Mostafa here with Persyo. Did I catch you at a bad time?
No, now is good.
I won’t be too long. How’s your day going so far?
It’s going well. It’s been back-to-back meetings, so I can’t wait for it to end.
Tell me about it. I know we haven’t been in touch for a few months, so I just came across your name, and I thought I’d give you a call and say hi and see how things are going for you.
I appreciate that. Things are going well, and we’re still using your service, so we’re happy.
Fantastic. How would you rate our service on a scale of one to ten?
Nine and a half? What do we have to do to make it a ten for you?
Oh, I never give ten. Nobody’s perfect. I always look for progress, not perfection.
Fair enough. Is there any feedback that you could share with me that we could use to improve our product or service?
Not really, no. I think it does what you advertised it to do, and it’s a need that we’re getting fulfilled. Nothing comes to mind.
Fair enough. Stephan, is there anything else that you think we might be able to do for you guys?
At this moment, no.
Fair enough. If there’s something that we felt or we saw that we might be able to do for you guys, would it be a problem if I reached out to discuss other possibilities and things that we might be able to do for you guys that could deliver value to you and your company?
When it comes to that point where we might utilize some other services, sure, but right now, I’m not actively looking for anything.
Fair enough. Stephan, our business basically runs on referrals and introductions from our existing people. We spend and invest most of our profits in taking care of our customers. I’m just curious, who do you know that is leaving maybe money on the table and is not doing a great job of follow-ups with their prospects and customers?
I think my buddy Joe could use some help with that. He’s one of my Masterminds. So I could introduce you guys.Remember that the pricing model and how you structure your packages affect your retention rate. Click To Tweet
I appreciate that. Would it be all right if I send you an introduction template so you could take it, edit it, modify it to your liking and send it to Joe? Just to make your life easier?
Sure, no problem.
Absolutely. Stephan, I appreciate your time. Thank you very much. If anything comes up, please let us know. If we were missing quality in any part of our service, I would love to hear it from you first. Please don’t be a stranger. Please don’t keep it from us.
We look forward to serving and supporting you in the years to come.
All right, thanks very much. Perfect. I like that.
How was that? Can I break it down?
Instead of asking, “Is this a good time to chat?” Say, “Is this a bad time to chat?”
At first, I said hi and said did I catch you at a bad time? Notice I didn’t say, “is this a good time.” I learned this from Chris Voss, and it works like magic. No oriented question. Instead of asking, “is this a good time to chat?” You would say, “is this a bad time to chat?” They’re like, “well, no, it’s not a terrible time to chat.”
I interviewed Chris. He is an amazing negotiator and trainer on negotiating. That’s such a great episode. I appreciate that you worked with no questions.
Absolutely. Then I used another technique to say, “look, I know that I haven’t called you for a few months, and I’m just reaching out to say hi.” So I addressed the objection right off the bat. This guy hasn’t called me in forever. Then I got into how things are going, “what’s going on? Do you have any feedback for me?” Then I asked for a referral. “Who do you know that could use our service?”
Those are the few things that I did. We do that on a touch basis every three or four months with our customers. So that was the breakdown of the call.
That’s awesome. I really like it. I can see how this is something for somebody uncomfortable with making not unsolicited but unexpected calls and getting rejected. They’ve got that discomfort with it, so they procrastinate. I could see how outsourcing this to a company such as yours would be valuable because it conveys that uncomfortable feeling out of the way, and you don’t have to overcome it. You just outsource it. I like that.
If our listener wants to work with your company and outsource their follow-up process to you or get help with their referral getting or testimonial getting, where do they go? How do they work with you?
You could go to fixmyfollowupproblem.com. You can reach out, book a call, and there is a video where I share our process and get a hold of us there. You can also find me on Facebook or LinkedIn, send me a message and send me friend requests and mention Stephan Spencer. We will have a conversation and set up a chat to see what we might be able to do.
Awesome. Well, thank you, Mostafa, and thank you, listener. I hope you got amazing insights into follow-ups, referrals, and retention from this episode. It’s not just enough, though, to learn it. You have to put it into action. Make a change in your business, see the results, and rinse and repeat. We’ll catch you in the next episode. I’m your host, Stephan Spencer, signing off.
Youtube – Persyo
Facebook – Mostafa Hosseini
LinkedIn – Mostafa Hosseini
A Field-Tested Approach to Negotiation with Chris Voss – previous episode
The Intersection of Growth, Impact, and Fun with Yanik Silver – previous episode
Get Answers to Life’s Most Pressing Questions with Anne Marie Pizarro – GYO previous episode
Your Checklist of Actions to Take
Learn to let go. Cast my burdens to God and allow Him to take care of things.
Learn to relax. Relaxing will open up my channels of receiving.
Don’t sign up for a customer that isn’t a good match. At the end of the day, the business relationship will not work, and you have to part ways not on good terms.
Ask for a referral, a testimonial, or a review from my clients. First, when they make a purchasing decision. Second, when they receive their desired result. And third, when I do a follow-up.
Consistently reach out to my clients and nurture a friendly conversation. A consistent experience across the entire customer journey will increase satisfaction, build trust and boost loyalty.
Have a good product or service. The quality of my product or service is important because it affects the company’s success and helps establish its reputation in customer markets.
Be strategic in my pricing model and how I structure my packages. Pricing and packages are important because they define the value of my product or service. In addition, the tangible price point lets the customers know whether it is worth their time and investment.
Provide great customer service. Having customer service will generate more marketing and sales opportunities. Meeting my customers’ satisfaction is paramount to keeping my business growing successfully.
Check out fixmyfollowupproblem.com to watch a short video where Mostafa Hosseini explains his process, and book a call.
About Mostafa Hosseini
Mostafa Hosseini is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula.
For the past 12 years, he has helped business owners and entrepreneurs build profitable businesses in various niche markets and industries. Currently, his call center helps establish businesses fix their follow-up problems and scale through referrals and customer retention (without spending any money on ads). He is an avid skier & hiker and loves spending time with his family and friends.