You can’t predict when your content will go viral, but you can maximize the odds of it happening by following internet trends and engaging with your audience. Steve Spangler took my advice and started blogging back when no one realized how important it was for businesses to create quality web content, and it paid off. He’s also made himself hugely popular on YouTube with his engaging and entertaining science videos, and he has a lot of insight on how to grow your YouTube audience and what to do when you experience a sudden popularity spike. We discuss the advantages of following internet trends, going above and beyond for clients, and how to encourage engagement with your audience.
Marketing is a game, and Jeremy Schoemaker takes risks, and reaps the rewards. After starting several online businesses, and selling most of them in under a year, he has learned through trial and error how to run a successful business, and stand out in a crowd, even in a competitive market. He’s a serial entrepreneur who has founded 15 companies, including the massively successful ShoeMoney Media. We discuss how risks create wealth, the keys to creating viral content, and why you should give useful content away for free.
What online tools are available to help you run your business? How can I adapt my funnels to maximize my conversions? These are the kind of questions that plague modern business owners. Thankfully, Susan-Lassiter Lyons is here to give us answers. Susan is an Amazon #1 best-selling author and the founder of The Investor Insights. She's an expert in online marketing and she walks through the techniques that launched her brand and continued her success. Whether you are ready to jump into advertising, sales, or even running large events, the opportunities are ready to be discovered.
Content marketing is about giving value first and thinking about money second. Joe Pulizzi is a true practitioner of this methodology. Joe is a quintessential content marketer, author and founder of the Content Marketing Institute. Joe shares his tips on making content go viral, monetizing earned media, finding your niche and more!
Podcast creation and production might sound like a dream job. But trust me - it's a lot of work. No one knows this better than Laura Mansfield. Laura is a podcast consultant who helps brands large and small establish themselves in the podcasting world. She knows firsthand about the struggles of podcasting and how difficult it is to get past that infantile state of development. Fortunately, Laura is here to share her wisdom. I was able to glean must-hear tips about podcast mastery, such as the main types of unsuccessful podcasts, how podcasting should fit into your content strategy, and how to handle remote interviews.