The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all. Rand shares how he came up with and created Moz programs, his favorite automation and SEO tools, and how to keep up in the ever-evolving landscape of SEO.
When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. Duane is a long-time friend who formerly ran the Webmaster Program at Bing at Microsoft. We discuss the quality and conversion rates from using Bing for pay-per-click. We also discuss the link between Bing and social media, using the free data and tools given to you by search engines and more.
While most people rely on a developer, David Vogelpohl believes that DIY website solutions provide everyone the opportunity to take on their website needs. David is the VP of Web Strategy at WP Engine, a premium-managed WordPress host designed for speed and reliability. From plugins, to finding a hosting solution package that can’t be beat, many businesses and professionals are taking a hands on approach to website updates and advertising, and in turn, making more while paying out less. We discuss the best SEO plugins, nurturing leads through email marketing, protecting your website and more
While most teenagers are earning minimum wage at the local pizza joint, Chloe Spencer was earning over $1000 per month in passive income after building and starting an SEO campaign on her Neopets fan website. Chloe is living proof that to start a business, all you need is drive and a willingness to learn. She is inspiring young entrepreneurs around the world to go after their dreams, and shares how she turned a passion into a profitable business. We discuss how to become a guest blogger, using viral content as a link building strategy, using social media to create a fanbase and more.
If you have considered expanding your business, reaching an international audience could be key. International SEO processes are an optimal way reach to your foreign target market. Aleyda Solis is an international consultant and SEO expert who works for companies in Europe, North America and Latin America. She shares how to reach audiences abroad, how to rank internationally and how to grow your client base. We discuss international tools, overcoming language barriers, optimizing sites for each country and more!