For those of us in the United States, it can be hard to imagine life without Google -- but for the 1.4 billion people who live in China, where Google doesn’t work at all, that’s the norm. Instead of Google, a search engine called Baidu has about 65% of the search engine market share in China. Similarly, instead of our familiar Facebook, China is hooked on WeChat, with over 700 million people using it (most of them daily). Today’s guest, Allen Qu, is an expert in these important (but, in the United States, lesser-known) platforms in online marketing. He’s the CEO of Netconcepts China, which may give you some insight into how I know him; he was one of my employees at the original Netconcepts, which I founded. In our conversation today, he goes into great depth on marketing on Baidu and the functions and uses of WeChat.
It’s more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it’s not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you. My guest today, Cindy Krum, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She’s also the CEO and founder of the mobile marketing consultancy MobileMoxie. Her depth of knowledge and passion about the subjects related to mobile marketing shine through in this conversation, and her expertise is made clear by the fact that, for once, I get to be the “nerd interpreter”!
Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction’s top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us.
In this episode, I’m shaking things up and taking my turn in the hot seat. And what better way to do it than with the intelligent, insightful questioning of the brilliant Jay Abraham! On the off chance that you haven’t already heard of him, Jay is a legend in the marketing world. In fact, he’s known as the godfather of marketing. He’s the CEO and founder of the Abraham Group, and has written two books: Getting Everything You Can Out of All You’ve Got and The Sticking Point Solution. It’s fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you’ve finished listening to this episode, go listen to that one too so you can hear his brilliant take on things.
Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on Searchmetrics, of which he is the founder and CTO. He’s an SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016. He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content. To top it off, he gives clear examples that can illuminate a confusing concept in a way that will help you apply it to your own case.