Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. In this episode, we’ll visit the darker side of SEO. While we won’t focus on the darkest of black hat tactics, we’ll definitely explore some of the greyer shades. Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. With that said, he freely admits that he uses grey hat tactics and has even had some black hat tendencies (although not with his clients). Matt is prolifically successful online; he’s the founder of Diggity Marketing, LeadSpring, etc.
As a listener of this podcast, there’s a good chance that you know enough about SEO to realize that keyword density concern is a thing of the past (within reason, anyway). What may be less clear is what you should be worrying about instead. It’s easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Today’s guest, Joost De Valk, is here to answer these questions. He’s the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. We’ll talk about how his plugin helps you assess the quality of your content, but also take a deep dive into WordPress SEO in general.
We’ve all heard about mobile-first design, but it can be hard to internalize. For many of us, our first instinct is to create a traditional desktop website and then work on making it mobile-friendly. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been -- and will only keep growing in importance. In this conversation, my guest and I are going to take a deep dive and geek out about technical SEO. It’s hard to imagine anyone better suited for such a conversation than Dawn Anderson, who is an internal SEO and digital marketing consultant for brands and startups alike. She and I speak at many of the same conferences, so I already know she’s a fantastic expert and the perfect guest for the show.
It’s easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today’s episode is a perfect combination of the best of both worlds, as we discuss SEO and online marketing for businesses with at least one physical location. Local SEO has some important differences from traditional SEO, such as the way that directory links are handled. Today’s guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you’ll learn how to get your businesses highly ranked in Google’s various search results, why it’s so important to keep your name, address, and phone number consistent, and which tools you should use to reach the top.
Search engine optimization is one of those things that many people know a little bit about, but very few people know a lot about. If you run a small business with an online presence, you’ve probably heard about things like keyword density. But you may not know much beyond that. If you’re already an SEO professional, you know that there’s always more to learn! This week’s guest explores various SEO topics in a way that is sure to bring value whether you’re a beginner or an expert. Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. Bill is an independent SEO consultant who has been working in the industry for over two decades. He’s a co-founder of DFWSEM and was a recent speaker at Pubcon on the topic of SEO audits.