Episode 94 | Posted on

Your (Online) Reputation Precedes You with Mike Blumenthal

65% of Americans are likely to leave an online review about their experience with a business. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a not-so-great experience won’t leave a review for the whole world to see. Instead, you need to work on the assumption that you will get a review, and seek to provide exceptional service and value to stay on top of your online reputation. Here to explain this and much more about online reputation creation and management is Mike Blumenthal, an expert both in these topics and in the field of local search. He’s the co-founder of GetFiveStars and Local U. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to listen to this episode!

Episode 93 | Posted on

Sell Like a Lion and Lead the Pride with Marcus Sheridan

For many of us, there are certain sales techniques that seem like incredibly bad choices. For example, isn’t it giving too much information away if you list your prices online instead of sharing them with potential customers during a sales conversation? And wouldn’t it be a bad idea to explicitly list people who you aren’t a good fit for online, because that will drive away potential customers before you even have a chance to talk to them? Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors.

Episode 92 | Posted on

Subtle Selling and Building a Community in Social Media with Gavin McGarry

If you love sweets, which do you think would be a better option: practicing and developing willpower by keeping a bag of candies in the house but only allowing yourself to eat one a day, or not bringing candy into the house at all to avoid expending your willpower reserves? While this podcast is about marketing rather than dieting, this is a perfect analogy for social media in terms of having apps on our phones and constant easy access. In today’s episode, Gavin McGarry and I take differing stances on this question as part of a conversation that covers social media, various types of groups, the differences between generations, the future of augmented reality, and much more.

Episode 91 | Posted on

Boosting Engagement and Expanding Reach on Twitter with Ben Landis and Michael Tetro

Having a hundred thousand engaged followers on Twitter is far more than just an internet status symbol. It can open innumerable doors, both professionally and personally. Investing time, effort, and energy into creating such a following is in fact an investment in your own success. It can lead to career opportunities, fundraising success, and even the chance to go on all-expenses-paid trips! The question, though, is how you develop a large and engaged following. Ben Landis and Michael Tetro (who just goes by Tetro) are the founders of Fanbase, a social media technology platform that helps brands and celebrities to massively expand their reach. I’ve used the tool myself and have seen a dramatic increase in my followers, as I’ll explain on the show! Fanbase came about after Ben grew his personal Twitter from 150 followers all the way up to 1.5 million over the course of two years. Together, they’ve helped more than 600 clients gain more than 40 million real followers, and they’re here today to share their advice and strategies with you.

Episode 89 | Posted on

Link Building Secrets of the Masters, Part 1 of 2 with Christoph Cemper

One of the tricky (and frustrating) things about SEO is that once you’re penalized by Google, it can be hard to recover. This is particularly true for manual penalties, as opposed to algorithmic penalties. And, as if that in itself weren’t stressful enough, there’s an added stressor in the fact that Google has a history of penalizing retroactively. My guest today is Christoph Cemper, a guru at link analysis who has been a noteworthy figure in the online marketing space since the early 2000s. He created the remarkable LinkResearchTools, an amazing toolset that can help you triage your bad links. One of the tricky (and frustrating) things about SEO is that once you’re penalized by Google, it can be hard to recover. This is particularly true for manual penalties, as opposed to algorithmic penalties. Today, we’ll chat about analyzing your link profile, the important differences between 302 and 301 redirects, and much more.