Episode 97 | Posted on

Creating Ridiculously Good Content with Ann Handley

We don’t need more content. We need better content. Quality content is more important than ever in the world of marketing. You shouldn’t just be focused on churning out content in an attempt to reach more customers. That’s a surefire way for your content to get lost in the ever-widening sea of information. Instead, you need to specifically identify your audience and create content that addresses their needs. Ann Handley, author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, joins me today to explain what this means for you. She’s an amazing writer and marketer who knows exactly what it takes to attract, engage, and keep an audience in today’s market. Listen in to learn her secrets on how you can start making great content today!

Episode 96 | Posted on

Build and Deliver the Most Powerfully Persuasive Presentations of Your Career with Dustin Mathews

We’ve all  been the customer outside the money-back guarantee window asking for a refund. But refunds don’t have to be commonplace. Fortunately, there are tools and techniques that you can use to minimize returns. For example, reaching out to new customers can dramatically reduce the number of people who end up asking for refunds. Dustin Mathews is here to explain this and much more about the best techniques for selling. Whether you conduct sales in person, from presentations on stage or virtually through webinars, Dustin’s advice will offer incredible value.

Episode 95 | Posted on

Link Building Secrets of the Masters, Part 2 with Christoph Cemper

If you’re a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. Christoph had so much wisdom to share that we decided to do a part 2 so he can bring you more of his incredibly useful knowledge! Christoph created the remarkable LinkResearchTools, an amazing toolset with lots of incredibly useful features that I use frequently. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you’ve received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the lightning round at the end, Christoph offers even more amazing value, including a chance to win a free spot at his upcoming training event in Las Vegas.

Episode 94 | Posted on

Your (Online) Reputation Precedes You with Mike Blumenthal

65% of Americans are likely to leave an online review about their experience with a business. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a not-so-great experience won’t leave a review for the whole world to see. Instead, you need to work on the assumption that you will get a review, and seek to provide exceptional service and value to stay on top of your online reputation. Here to explain this and much more about online reputation creation and management is Mike Blumenthal, an expert both in these topics and in the field of local search. He’s the co-founder of GetFiveStars and Local U. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to listen to this episode!

Episode 93 | Posted on

Sell Like a Lion and Lead the Pride with Marcus Sheridan

For many of us, there are certain sales techniques that seem like incredibly bad choices. For example, isn’t it giving too much information away if you list your prices online instead of sharing them with potential customers during a sales conversation? And wouldn’t it be a bad idea to explicitly list people who you aren’t a good fit for online, because that will drive away potential customers before you even have a chance to talk to them? Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors.