Episode 129 | Posted on

Content Marketing Like a Boss with Clare McDermott

Productivity tools can save you incredible amounts of time when you find and use the rights ones correctly. From getting you motivated each morning to keeping you organized and on schedule throughout the day, they can save you time and ensure you (and your team) are on track to reach those big goals. With that said, focusing too much on productivity tools ultimately becomes counterproductive. Why not start off with the right tools instead? Here to help you streamline your productivity procedures is Clare McDermott. She’s a productivity tool junkie, an expert content marketer and chief editor, and a skilled demand generator. She’ll talk about all these topics and more in an accessible conversation that will help anyone become more productive.

Episode 126 | Posted on

Smart Ways to Repurpose Your Content with Hani Mourra

You’re here tuning into this episode of Marketing Speak, so it’s clear that you’re already part of the larger podcast world! There’s a question, though, of which is the medium of the future: podcasts or video. We all know that Facebook and YouTube are blazing forward with video content, but the podcasting world is exploding as well. Which direction is the nature of content going? As today’s guest will explain, it doesn’t need to be one or the other. Instead, the way of the future is good content in whatever form that may take! Hani Mourra is exactly the person who’s able to offer that perspective because he’s so deeply immersed in the world of content. He’s passionate about creating automation and content-repurposing tools, including the fantastic Repurpose. In our conversation today, we’ll go in depth about various topics related to podcasting, video, content creation, and the need to listen to your audience. Tune in to learn much more!

Episode 125 | Posted on

Make Your Branding and Design Irresistible with Joana Galvao

You only have between two and eight seconds to grab a website visitor’s attention before they lose interest. In that painfully brief time, you need to captivate your target audience with visuals that speak to them. This is why it’s so important to come up with your branding concepts before you begin creating your website. If you don’t get the branding right, the website design isn’t going to work effectively. Joining us today to explain all of this is Joana Galvao, co-founder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. Joana is intimately familiar with exactly what it takes to create compelling, actionable websites.

Episode 111 | Posted on

Build an Audience and your Personal Brand with Podcasting with Cliff Ravenscraft

If there’s one thing that you and I definitely have in common, it’s podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener.  To be a truly great podcaster, you need to be a captivating storyteller while remaining true to your authentic self. To be an effective media consumer, you need to engage with it in a way that makes it more than a guilty pleasure. Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today’s biggest names in podcasting. In fact, his clients created over half of the top 100 business podcasts on iTunes. So sit back and listen to my chat with the "Podcast Answer Man"!

Episode 97 | Posted on

Creating Ridiculously Good Content with Ann Handley

We don’t need more content. We need better content. Quality content is more important than ever in the world of marketing. You shouldn’t just be focused on churning out content in an attempt to reach more customers. That’s a surefire way for your content to get lost in the ever-widening sea of information. Instead, you need to specifically identify your audience and create content that addresses their needs. Ann Handley, author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, joins me today to explain what this means for you. She’s an amazing writer and marketer who knows exactly what it takes to attract, engage, and keep an audience in today’s market. Listen in to learn her secrets on how you can start making great content today!