We used to think that people would make rational decisions if they were equipped with the right tools and knowledge. Marketers thought that people primarily made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. The three things it takes for a behavior or action to occur are motivation, ability, and a trigger. Tim Ash joins me in this conversation to dig deeper into this topic and to explain how it applies to marketing and conversion rates. His company, SiteTuners, focuses on optimizing all facets of business for conversion. In this episode, he’ll offer many powerful tips and strategies to help you optimize your conversion rate and grow your business presence.
Have you heard of BOB? No, that’s not a person. BOB refers to the “big orange button” that many websites use as a call to action. BOB is eye-catching, appealing, and encourages users to click and proceed down the sales funnel. But the color of the button alone isn’t enough to draw users in. You need to consider several other factors to make your button as compelling as possible. For example, consider evoking curiosity and whether to use first-person or second-person pronouns. Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website’s conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and the author of the best-selling book You Should Test That. He’s also the founder of WiderFunnel.
There’s one goal to many customer interactions: make a sale. A sale is considered a success, even if you don’t get repeat business or a referral from your customer. The great thing about membership sites is that making one sale isn’t the ultimate goal. Instead, you can create recurring revenue by essentially selling membership every month. If you like recurring revenue, you’ll love this conversation with Mike Morrison. Mike is co-founder of Membership Guys and host of the Membership Guys podcast. If you haven’t already heard his podcast, you need to check it out; it’s fantastic! He helps membership site owners master their craft and get more recurring revenue on his site and the Membership Mastermind Facebook group.
Here’s a situation that might sound familiar: you start an ad campaign on Facebook, spend $20 or $30, and see no results at all. Instead of pouring more money down the drain, you turn off the ad campaign and conclude that Facebook Ads don’t work. While that reaction may seem reasonable, the truth is that Facebook Ads can be a successful tool to grow your business. You just aren’t spending enough on them. Spending too little on Facebook Ads is one of the biggest mistakes that Cat Howell, my guest today, sees while working for her Facebook advertising agency. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets.
For many of us, there are certain sales techniques that seem like incredibly bad choices. For example, isn’t it giving too much information away if you list your prices online instead of sharing them with potential customers during a sales conversation? And wouldn’t it be a bad idea to explicitly list people who you aren’t a good fit for online, because that will drive away potential customers before you even have a chance to talk to them? Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors.