Have you ever seen a cat catch a bird or rat, only to have no idea what to do with its captured prey? Unfortunately, many businesses are just like that cat. They know how to chase and catch customers and clients, but they aren’t really sure what to do once they’ve caught them. If that sounds familiar, you’ll benefit from hearing today’s conversation with award-winning speaker Joey Coleman! Joey specializes in helping companies keep their customers. His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Today, he’ll share this same methodology with you, and explain exactly how to turn any sale into a lifelong customer.
You only have between two and eight seconds to grab a website visitor’s attention before they lose interest. In that painfully brief time, you need to captivate your target audience with visuals that speak to them. This is why it’s so important to come up with your branding concepts before you begin creating your website. If you don’t get the branding right, the website design isn’t going to work effectively. Joining us today to explain all of this is Joana Galvao, co-founder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. Joana is intimately familiar with exactly what it takes to create compelling, actionable websites.
Customers can be hesitant to sign up for your services if they perceive that there’s too much risk involved. However, using terms like “risk-free” can create more problems than it solves. Customers don’t always consciously worry about risk. Using this terminology makes them realize that they should be considering it as a factor, which works against you rather than for you. Avoiding the acknowledgement of risk is a no-brainer, especially at lower price points. Joining me today to share many tips and insights is the remarkable Justin Rondeau. He’s here to dive into the depths of conversion rate optimization with an emphasis on testing. After listening to this conversation, you’ll be inspired and empowered to use A/B tests or split tests to help optimize your business.
We used to think that people would make rational decisions if they were equipped with the right tools and knowledge. Marketers thought that people primarily made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. The three things it takes for a behavior or action to occur are motivation, ability, and a trigger. Tim Ash joins me in this conversation to dig deeper into this topic and to explain how it applies to marketing and conversion rates. His company, SiteTuners, focuses on optimizing all facets of business for conversion. In this episode, he’ll offer many powerful tips and strategies to help you optimize your conversion rate and grow your business presence.
Have you heard of BOB? No, that’s not a person. BOB refers to the “big orange button” that many websites use as a call to action. BOB is eye-catching, appealing, and encourages users to click and proceed down the sales funnel. But the color of the button alone isn’t enough to draw users in. You need to consider several other factors to make your button as compelling as possible. For example, consider evoking curiosity and whether to use first-person or second-person pronouns. Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website’s conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and the author of the best-selling book You Should Test That. He’s also the founder of WiderFunnel.