Customers can be hesitant to sign up for your services if they perceive that there’s too much risk involved. However, using terms like “risk-free” can create more problems than it solves. Customers don’t always consciously worry about risk. Using this terminology makes them realize that they should be considering it as a factor, which works against you rather than for you. Avoiding the acknowledgement of risk is a no-brainer, especially at lower price points. Joining me today to share many tips and insights is the remarkable Justin Rondeau. He’s here to dive into the depths of conversion rate optimization with an emphasis on testing. After listening to this conversation, you’ll be inspired and empowered to use A/B tests or split tests to help optimize your business.
We used to think that people would make rational decisions if they were equipped with the right tools and knowledge. Marketers thought that people primarily made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. The three things it takes for a behavior or action to occur are motivation, ability, and a trigger. Tim Ash joins me in this conversation to dig deeper into this topic and to explain how it applies to marketing and conversion rates. His company, SiteTuners, focuses on optimizing all facets of business for conversion. In this episode, he’ll offer many powerful tips and strategies to help you optimize your conversion rate and grow your business presence.
Have you heard of BOB? No, that’s not a person. BOB refers to the “big orange button” that many websites use as a call to action. BOB is eye-catching, appealing, and encourages users to click and proceed down the sales funnel. But the color of the button alone isn’t enough to draw users in. You need to consider several other factors to make your button as compelling as possible. For example, consider evoking curiosity and whether to use first-person or second-person pronouns. Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website’s conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and the author of the best-selling book You Should Test That. He’s also the founder of WiderFunnel.
There’s one goal to many customer interactions: make a sale. A sale is considered a success, even if you don’t get repeat business or a referral from your customer. The great thing about membership sites is that making one sale isn’t the ultimate goal. Instead, you can create recurring revenue by essentially selling membership every month. If you like recurring revenue, you’ll love this conversation with Mike Morrison. Mike is co-founder of Membership Guys and host of the Membership Guys podcast. If you haven’t already heard his podcast, you need to check it out; it’s fantastic! He helps membership site owners master their craft and get more recurring revenue on his site and the Membership Mastermind Facebook group.
Here’s a situation that might sound familiar: you start an ad campaign on Facebook, spend $20 or $30, and see no results at all. Instead of pouring more money down the drain, you turn off the ad campaign and conclude that Facebook Ads don’t work. While that reaction may seem reasonable, the truth is that Facebook Ads can be a successful tool to grow your business. You just aren’t spending enough on them. Spending too little on Facebook Ads is one of the biggest mistakes that Cat Howell, my guest today, sees while working for her Facebook advertising agency. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets.