In this episode, I’m shaking things up and taking my turn in the hot seat. And what better way to do it than with the intelligent, insightful questioning of the brilliant Jay Abraham! On the off chance that you haven’t already heard of him, Jay is a legend in the marketing world. In fact, he’s known as the godfather of marketing. He’s the CEO and founder of the Abraham Group, and has written two books: Getting Everything You Can Out of All You’ve Got and The Sticking Point Solution. It’s fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you’ve finished listening to this episode, go listen to that one too so you can hear his brilliant take on things.
Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on Searchmetrics, of which he is the founder and CTO. He’s an SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016. He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content. To top it off, he gives clear examples that can illuminate a confusing concept in a way that will help you apply it to your own case.
In this conversation, you are going to hear one of the most informed and insightful people in podcasting, specifically podcast SEO. Daniel J. Lewis is an award-winning podcaster, podcast consultant, keynote speaker and Internet entrepreneur. He shares information that helps new podcasters launch effectively and podcasting veterans tweak their shows and settings to get the most traction. In podcasting, search comes down to quality. Podcasts are on different platforms and the search engine algorithms are significantly different between them. Throughout this episode, Daniel talks about the platforms, tools and techniques you need to know for peak visibility.
The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all. Rand shares how he came up with and created Moz programs, his favorite automation and SEO tools, and how to keep up in the ever-evolving landscape of SEO.
When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. Duane is a long-time friend who formerly ran the Webmaster Program at Bing at Microsoft. We discuss the quality and conversion rates from using Bing for pay-per-click. We also discuss the link between Bing and social media, using the free data and tools given to you by search engines and more.