Search engine optimization is one of those things that many people know a little bit about, but very few people know a lot about. If you run a small business with an online presence, you’ve probably heard about things like keyword density. But you may not know much beyond that. If you’re already an SEO professional, you know that there’s always more to learn! This week’s guest explores various SEO topics in a way that is sure to bring value whether you’re a beginner or an expert. Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. Bill is an independent SEO consultant who has been working in the industry for over two decades. He’s a co-founder of DFWSEM and was a recent speaker at Pubcon on the topic of SEO audits.
When you embed a YouTube video on your page, don’t let it autoplay. Instead, make sure your viewers need to click to start the video. This may seem counter-intuitive, but YouTube doesn’t count any viewing activity for embedded videos that autoplay. If your website’s visitors manually start the video, you get the credit you deserve for the time they spend watching it. Jeff Martin, the Senior Vice President of Search and Social at Touchstorm, joins me to share this and many more tips related to YouTube. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort.
You might not realize the difference between HTTP, HTTPS, and HTTP2. That sort of information is generally reserved for SEO experts. But understanding the difference is more important than ever. Chrome users will soon be warned that sites using HTTP are no longer secure. How can you protect your site? You can make the switch to HTTPS. At least, that’s the short answer. Join me and my guest, Patrick Stox, for many more details on HTTP. You’ll learn SEO and development information that you can use to make your site run smoothly. If these aren’t things you can implement yourself, you’ll learn exactly what to ask your developer to do. Patrick is the technical SEO for IBM and the organizer of the Raleigh SEO Meetup. Patrick and I both recently spoke at Pubcon, where we recorded this episode.
Welcome to the 100th episode of Marketing Speak. For this 100th episode, my amazing wife, Orion Talmay will be interviewing me. This is a very special episode as I answer some unexpected questions from Orion, but also share some highlights and insights from the past 100 episodes. Orion accuses me of not bragging about myself enough, fortunately, I have her to do that for me. Today, we talk about marketing and SEO along with how I have worked with and influenced major companies from Chanel to Zappos. We also talk about how I am passionate and knowledgeable about self-development, which you can learn all about on my other podcast, Get Yourself Optimized. In our conversation today, I reflect on the last hundred episodes of Marketing Speak and share some amazing tips and techniques that I have learned over the years.
These days, it’s easy to find someone who thinks they are an expert on the best practices of SEO. It’s much rarer to find someone who is well-versed in the details like how to use data mining effectively, using 410s instead of 404s, the issues with hamburger menus, and what to do about redirect chains. Today, I’m joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those “not provided” keywords, and advanced search operators. If this sounds like your cup of tea, you’ll enjoy this episode as much as I did.