It took about 100 years for the telephone and 50 years for the television to get one billion users. It took Facebook and smartphones for eight years. This accelerated rate of adoption is similar to the rate of technological innovation, which gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. Eric is my co-author on The Art of SEO, as well as the US Search Awards 2016 Search Personality of the Year, etc. While we’ll dig into the possibilities for the future, we’ll also explore what it means for us today, and how we can stay on top of SEO and organic Google rankings.
Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. In this episode, we’ll visit the darker side of SEO. While we won’t focus on the darkest of black hat tactics, we’ll definitely explore some of the greyer shades. Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. With that said, he freely admits that he uses grey hat tactics and has even had some black hat tendencies (although not with his clients). Matt is prolifically successful online; he’s the founder of Diggity Marketing, LeadSpring, etc.
As a listener of this podcast, there’s a good chance that you know enough about SEO to realize that keyword density concern is a thing of the past (within reason, anyway). What may be less clear is what you should be worrying about instead. It’s easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Today’s guest, Joost De Valk, is here to answer these questions. He’s the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. We’ll talk about how his plugin helps you assess the quality of your content, but also take a deep dive into WordPress SEO in general.
We’ve all heard about mobile-first design, but it can be hard to internalize. For many of us, our first instinct is to create a traditional desktop website and then work on making it mobile-friendly. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been -- and will only keep growing in importance. In this conversation, my guest and I are going to take a deep dive and geek out about technical SEO. It’s hard to imagine anyone better suited for such a conversation than Dawn Anderson, who is an internal SEO and digital marketing consultant for brands and startups alike. She and I speak at many of the same conferences, so I already know she’s a fantastic expert and the perfect guest for the show.
It’s easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today’s episode is a perfect combination of the best of both worlds, as we discuss SEO and online marketing for businesses with at least one physical location. Local SEO has some important differences from traditional SEO, such as the way that directory links are handled. Today’s guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you’ll learn how to get your businesses highly ranked in Google’s various search results, why it’s so important to keep your name, address, and phone number consistent, and which tools you should use to reach the top.