Even if you don’t know much about SEO, the fact that we’re already at episode #144 of this podcast should be a pretty good indication that there’s a lot to cover. If you’re already familiar with the subject, you know that technical SEO can get pretty hairy. Here to explore this fascinating complexity with me is John Doherty, the founder of Credo, which makes it easy to find a great SEO or marketer. All of this complexity multiplies when you’re dealing with a huge website of a million pages or more. While we usually deal with smaller websites, this episode will dive deep into technical SEO for large websites.
It took about 100 years for the telephone and 50 years for the television to get one billion users. It took Facebook and smartphones for eight years. This accelerated rate of adoption is similar to the rate of technological innovation, which gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. Eric is my co-author on The Art of SEO, as well as the US Search Awards 2016 Search Personality of the Year, etc. While we’ll dig into the possibilities for the future, we’ll also explore what it means for us today, and how we can stay on top of SEO and organic Google rankings.
Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. In this episode, we’ll visit the darker side of SEO. While we won’t focus on the darkest of black hat tactics, we’ll definitely explore some of the greyer shades. Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. With that said, he freely admits that he uses grey hat tactics and has even had some black hat tendencies (although not with his clients). Matt is prolifically successful online; he’s the founder of Diggity Marketing, LeadSpring, etc.
As a listener of this podcast, there’s a good chance that you know enough about SEO to realize that keyword density concern is a thing of the past (within reason, anyway). What may be less clear is what you should be worrying about instead. It’s easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Today’s guest, Joost De Valk, is here to answer these questions. He’s the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. We’ll talk about how his plugin helps you assess the quality of your content, but also take a deep dive into WordPress SEO in general.