Imagine having a great idea for a book. You have the knowledge and perseverance to write it yourself, but you don’t have the audience to make any sales. You don’t have to bury your book in a dark corner of Amazon where it will never see the light of day. There’s a way you can make five or six figures from your book without having a following. Here’s how it works: you take it to an influencer in the field who already has a broad following. Offer to publish your book in that person’s name and voice, and give them a percentage of the profits in exchange. Brad Costanzo is an entrepreneur and growth strategist who helps business owners grow and expand. Like me, he’s also a podcast host, and he’ll share some words of wisdom specific to podcasters! Most of the episode, though, is relevant to anyone who wants to expand or create their business regardless of industry. He offers creative tips and insights that you can apply to your own situation. Check out this episode whether you’re an ultra-successful business owner, someone considering starting a new business or podcast, or anywhere in between.
If there’s one thing that you and I definitely have in common, it’s podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. To be a truly great podcaster, you need to be a captivating storyteller while remaining true to your authentic self. To be an effective media consumer, you need to engage with it in a way that makes it more than a guilty pleasure. Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today’s biggest names in podcasting. In fact, his clients created over half of the top 100 business podcasts on iTunes. So sit back and listen to my chat with the "Podcast Answer Man"!
Welcome to the 100th episode of Marketing Speak. For this 100th episode, my amazing wife, Orion Talmay will be interviewing me. This is a very special episode as I answer some unexpected questions from Orion, but also share some highlights and insights from the past 100 episodes. Orion accuses me of not bragging about myself enough, fortunately, I have her to do that for me. Today, we talk about marketing and SEO along with how I have worked with and influenced major companies from Chanel to Zappos. We also talk about how I am passionate and knowledgeable about self-development, which you can learn all about on my other podcast, Get Yourself Optimized. In our conversation today, I reflect on the last hundred episodes of Marketing Speak and share some amazing tips and techniques that I have learned over the years.
There are a few Internet Marketers that are in the “inner circle”. These are the people who understand the tried and true principles of marketing along with the coolest and latest techniques. I just a happen to have one of these people on my show today. Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the new breed of marketers who are doing funnel marketing. Using chatbots like ManyChat in conjunction with Facebook ads to begin a conversation that can lead to more authenticity and possible conversion. We talk about creating lead machines where trust is built through sharing information that answers real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about membership sites, online courses, and how much time you need to invest when selling high-end and lower-end products.
In this conversation, you are going to hear one of the most informed and insightful people in podcasting, specifically podcast SEO. Daniel J. Lewis is an award-winning podcaster, podcast consultant, keynote speaker and Internet entrepreneur. He shares information that helps new podcasters launch effectively and podcasting veterans tweak their shows and settings to get the most traction. In podcasting, search comes down to quality. Podcasts are on different platforms and the search engine algorithms are significantly different between them. Throughout this episode, Daniel talks about the platforms, tools and techniques you need to know for peak visibility.