Some of the biggest influencers and internet celebrities of the 21st Century rose to fame via YouTube. While you may think that they happened to get lucky by being in the right place at the right time, there’s actually a lot of work and smarts that goes into a successful YouTube strategy. YouTube has a tremendous audience and is the second largest search engine after Google, so it pays to understand what makes the YouTube algorithm tick, and then to create, optimize, and to format your content in ways that most appeal to the algorithm. One man who lives and breathes YouTube is Derral Eves. Derral is the founder and CEO of Creatus and of VidSummit. He’s also one of the first people to be a YouTube-certified expert in audience growth. One of Derral’s claims to fame in the world of viral videos is Squatty Potty’s pooping unicorn ad which won a Webby award and which he produced. This episode number 190 is packed with massive value for anyone who ever uploaded a video to YouTube or plans to. Derral and I will be diving deep into video content, YouTube algorithms, recommendation engines, and even AI. With this knowledge, YouTube will surely become one of your best marketing weapons. Now, on with the show.
Have you ever had a numerology reading? Are you superstitious about numbers? My guest is Blair Gorman, the Founder of Numerologist.com, one of the most popular and successful numerology sites on the web. You may be wondering what numerology has to do with marketing? Whether you swear by your destiny number or not, you can definitely learn some amazing lessons about digital marketing from this show. That's because Numerologist.com is a powerful innovator in online marketing and has been for years. They are so innovative that at one time Google used them as a case study. Blair is often miles ahead of his competitors when it comes to embracing cutting-edge techniques. He'll be talking about interactive Video Sales Letters or VSLs, augmented reality, virtual reality, social media, how to write killer copy and most importantly, how to incorporate it all into a marketing strategy that generates impressive growth. Number 185, which is this episode’s number, in numerology is all about professional success, material abundance, and new beginnings. Keep tuned in because this episode might be your lucky number.
When we plopped down in front of Netflix, we often forget how massive the video streaming revolution really was. It wasn't long ago that TV watching was limited to whatever was being broadcast live over the air or on cable. If technology has taught us anything, it's that change is the only constant. What will the next revolution in streaming video be and how can you capitalize on it? My guest for this episode is Damian Pelliccione. He is the Cofounder and CEO of Revry, which has been called the Netflix for LGBTQ shows. Revry focuses on content that has been overlooked by mainstream streaming services. Considering they have 21 million minutes streamed and reached over 50 million homes, it sounds like they're crushing it. Damian is here to illuminate for us what marketers need to know about OTT and streaming, how to connect with Millennial and Gen Z audiences and the future of broadcast advertising and interactive content.
If you want to achieve long-term sustainable growth, then you need a system. Having been an SEO consultant for several decades, I can tell you that the same is true if you want to drive high-quality traffic to your website consistently. Creating a consistent income stream is one thing, but leveraging that income to attain access to your dream life is another thing entirely. Joe Fier and Matt Wolfe are the Founders of Evergreen Profits. They are the authors of The Evergreen Traffic Playbook, which draws on interviews with hundreds of online marketing experts and dissects their strategies and tactics to provide a roadmap to evergreen traffic. Joe and Matt not only advise their clients on growing their businesses, they also teach them how to create a balance in their lives and achieve more while working less. On this episode, we’ll not only be talking about systems and strategies for growth, we'll also be considering how you can optimize your life to ensure you achieve all your goals no matter how ambitious they may be.
Our guest for this episode number 159 is known for meatball sundaes, purple cows and unleashing idea viruses. He's written books on these very topics. I'm not talking about a mad scientist or a performance artist. I'm talking about the legendary author, entrepreneur and teacher, Seth Godin. Seth Godin's reputation precedes him. I can't tell you how excited and honored I am to have had the opportunity to interview him. He's one of the true godfathers of marketing. Seth is a master at cutting through the noise and cutting right to the core of the matter. His provocative ideas have garnered him much attention, but they have also deeply reshaped the way we think about marketing. Seth is the author of nineteen bestselling books including his book, This Is Marketing. He's not just a prolific author, he's a prolific blogger and he runs an awesome podcast, Akimbo. His quote adorns the back cover of my book, The Art of SEO. It meant a lot to me to have the endorsement of someone who is a marketing hero to me. Stay tuned as we go deep and philosophical about marketing and some other mind-blowing topics.