Episode 138 | Posted on

Fix Your Small Business Marketing With a Bit of Duct Tape with John Jantsch

As a marketer, how often do you read books about different topics like mathematics or architecture? If you’re like most people, the answer is probably “rarely to never.” While this is understandable, it’s also a mistake. It’s important to read books and consume information in completely different fields to find valuable information that you can apply to marketing. This is part of the holistic marketing strategy recommended by this episode’s guest, John Jantsch. John is a marketing consultant, speaker, and also the founder of the Duct Tape Marketing Consultant Network. John is here today to talk about his marketing system, his best strategies, and how to apply them in your own businesses. Chances are you’ll expand your creativity and find ideas that will make you stand out from the crowd.

Episode 129 | Posted on

Content Marketing Like a Boss with Clare McDermott

Productivity tools can save you incredible amounts of time when you find and use the rights ones correctly. From getting you motivated each morning to keeping you organized and on schedule throughout the day, they can save you time and ensure you (and your team) are on track to reach those big goals. With that said, focusing too much on productivity tools ultimately becomes counterproductive. Why not start off with the right tools instead? Here to help you streamline your productivity procedures is Clare McDermott. She’s a productivity tool junkie, an expert content marketer and chief editor, and a skilled demand generator. She’ll talk about all these topics and more in an accessible conversation that will help anyone become more productive.

Episode 126 | Posted on

Smart Ways to Repurpose Your Content with Hani Mourra

You’re here tuning into this episode of Marketing Speak, so it’s clear that you’re already part of the larger podcast world! There’s a question, though, of which is the medium of the future: podcasts or video. We all know that Facebook and YouTube are blazing forward with video content, but the podcasting world is exploding as well. Which direction is the nature of content going? As today’s guest will explain, it doesn’t need to be one or the other. Instead, the way of the future is good content in whatever form that may take! Hani Mourra is exactly the person who’s able to offer that perspective because he’s so deeply immersed in the world of content. He’s passionate about creating automation and content-repurposing tools, including the fantastic Repurpose. In our conversation today, we’ll go in depth about various topics related to podcasting, video, content creation, and the need to listen to your audience. Tune in to learn much more!

Episode 125 | Posted on

Make Your Branding and Design Irresistible with Joana Galvao

You only have between two and eight seconds to grab a website visitor’s attention before they lose interest. In that painfully brief time, you need to captivate your target audience with visuals that speak to them. This is why it’s so important to come up with your branding concepts before you begin creating your website. If you don’t get the branding right, the website design isn’t going to work effectively. Joining us today to explain all of this is Joana Galvao, co-founder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. Joana is intimately familiar with exactly what it takes to create compelling, actionable websites.

Episode 111 | Posted on

Build an Audience and your Personal Brand with Podcasting with Cliff Ravenscraft

If there’s one thing that you and I definitely have in common, it’s podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener.  To be a truly great podcaster, you need to be a captivating storyteller while remaining true to your authentic self. To be an effective media consumer, you need to engage with it in a way that makes it more than a guilty pleasure. Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today’s biggest names in podcasting. In fact, his clients created over half of the top 100 business podcasts on iTunes. So sit back and listen to my chat with the "Podcast Answer Man"!