Episode 92 | Posted on

Subtle Selling and Building a Community in Social Media with Gavin McGarry

If you love sweets, which do you think would be a better option: practicing and developing willpower by keeping a bag of candies in the house but only allowing yourself to eat one a day, or not bringing candy into the house at all to avoid expending your willpower reserves? While this podcast is about marketing rather than dieting, this is a perfect analogy for social media in terms of having apps on our phones and constant easy access. In today’s episode, Gavin McGarry and I take differing stances on this question as part of a conversation that covers social media, various types of groups, the differences between generations, the future of augmented reality, and much more.

Episode 81 | Posted on

Create Remarkable and Converting Facebook Ads with Nicholas Kusmich

This is a very exciting episode for two main reasons. First, because it’s my first-ever Facebook Live podcast interview! I always do these as audio-only, but since today’s guest is the Facebook king, we’re making history here today and doing things in a new way. The second reason this is an exciting interview is because of the guest himself. Nick Kusmich, who I’ve known for a couple of years, is an absolute genius at Facebook advertising. He knows the ins and outs of Facebook ads and campaigns, and puts this knowledge to work to get his clients the best possible results. In this conversation, Nick talks about his new book, Give. He shares several formulas and frameworks that he uses successfully, including the four Ms (message, market, magnet, and mechanism) and SAGE (short, actionable, goal-oriented, and easy). In short, he shares a splash of that secret sauce that he uses to achieve success for himself and his clients.

Episode 76 | Posted on

Supercharge Your YouTube Marketing with Sean Cannell

Today we're talking to Sean Cannell, who is an avid YouTuber and a cofounder of the popular YouTube channel Video Influencers. As you might suspect, that means he’s an expert on YouTube marketing. He’s the go-to guy if you want to improve your YouTube engagement or deepen your understanding of the platform. We get down to the nitty-gritty on how you can improve your presence on YouTube and Beyond!

Episode 73 | Posted on

The Strategies and Techniques Behind Viral Videos with Jamie Salvatori

Today we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen.

Episode 32 | Posted on

Leveraging YouTube as an Ad Platform with Tommie Powers

When starting an ad campaign, most businesses turn to Google Adwords, but marketing on YouTube is not only equally successful, it’s also more cost effective. There are several ways to take advantage of advertising on YouTube, and Tommie Powers shares how he’s helped his clients generate nearly eight figures in revenue in the last three years through this underutilized platform. Tommie is a digital marketing expert, mentor, investor and YouTube ad expert. We discuss how to market on YouTube, the benefits of A/B testing your ads, Tommie’s favorite tools and more!