If you're a Marketing Speak regular, then you know I'm a real uber-geek when it comes to technical SEO. That's why I love so much matching wits with a fellow SEO tech geek such as Barry Adams. Barry is the Founder of Polemic Digital, a UK based SEO agency that focuses on eCommerce and news websites. Barry and I will be getting down and dirty on technical SEO. Stick around for plenty of cutting-edge tips on how to tweak your website and improve your rankings. This is a transatlantic meeting of the SEO minds that is not to be missed.
Link development is one of the most overlooked ingredients of a successful SEO campaign. However, acquiring high quality, relevant links is a key part of an SEO strategy. Website owners can place all the keywords they wish on their content and develop a search-engine friendly navigation scheme, but without a smart link development campaign, search engine visibility is short term. Julie Joyce, owner of the link building agency Link Fish Media, delves into the subject of link development and link building, touching on topics like link earning, link baiting, link analysis, and some of metrics and measurement for success. She also shares some of her favorite tools for link analysis and research.
Even if you don’t know much about SEO, the fact that we’re already at episode #144 of this podcast should be a pretty good indication that there’s a lot to cover. If you’re already familiar with the subject, you know that technical SEO can get pretty hairy. Here to explore this fascinating complexity with me is John Doherty, the founder of Credo, which makes it easy to find a great SEO or marketer. All of this complexity multiplies when you’re dealing with a huge website of a million pages or more. While we usually deal with smaller websites, this episode will dive deep into technical SEO for large websites.
It took about 100 years for the telephone and 50 years for the television to get one billion users. It took Facebook and smartphones for eight years. This accelerated rate of adoption is similar to the rate of technological innovation, which gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. Eric is my co-author on The Art of SEO, as well as the US Search Awards 2016 Search Personality of the Year, etc. While we’ll dig into the possibilities for the future, we’ll also explore what it means for us today, and how we can stay on top of SEO and organic Google rankings.