Episode 165 | Posted on

Experimenting with SEO with Will Critchlow

Split testing is typically a term bandied about in the CRO world, not the SEO world. In this episode, you're going to learn how to split test SEO. Running tests in parallel is not something that's easily done with SEO. There are plenty of reasons for that. Each page has its own link profile, making it hard to do head-to-head comparisons. Not to mention, you don't want to create duplicate content, so the copy on the pages need to be different too. Nevertheless, there are workarounds, which you are about to learn about. My guest is Will Critchlow. He's the CEO of Distilled, a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove Conference series in the US and UK, produces the popular online training platform, DistilledU, and runs the SEO testing platform, DistilledODN.

Episode 162 | Posted on

Keeping Up with the Google Updates with Marie Haynes

In SEO, the Google Algorithm is king. If your site winds up on the wrong end of a Google Algorithm update, watch out. You could see your rankings, traffic and revenue plummet. You may have been hit with a Google penalty. Like me, my guest on this episode number 162 has spent years studying Google’s updates and helping her clients stay on Google’s good side. Marie Haynes is a Search Marketing Consultant and expert on Google penalties. She has written extensively on Google’s site quality guidelines and major Google updates like Panda, Penguin and Medic. While Google updates are unpredictable, there are plenty of things you can do to minimize your risk of being affected by an update. Stay tuned as we reveal tips and best practice techniques for avoiding the wrath of Google.

Episode 160 | Posted on

Geeking Out on SEO with Barry Adams

If you're a Marketing Speak regular, then you know I'm a real uber-geek when it comes to technical SEO. That's why I love so much matching wits with a fellow SEO tech geek such as Barry Adams. Barry is the Founder of Polemic Digital, a UK based SEO agency that focuses on eCommerce and news websites. Barry and I will be getting down and dirty on technical SEO. Stick around for plenty of cutting-edge tips on how to tweak your website and improve your rankings. This is a transatlantic meeting of the SEO minds that is not to be missed.

Episode 154 | Posted on

Pragmatic Link Building with Julie Joyce

Link development is one of the most overlooked ingredients of a successful SEO campaign. However, acquiring high quality, relevant links is a key part of an SEO strategy. Website owners can place all the keywords they wish on their content and develop a search-engine friendly navigation scheme, but without a smart link development campaign, search engine visibility is short term. Julie Joyce, owner of the link building agency Link Fish Media, delves into the subject of link development and link building, touching on topics like link earning, link baiting, link analysis, and some of metrics and measurement for success. She also shares some of her favorite tools for link analysis and research.

Episode 145 | Posted on

JavaScript and Other Technical SEO Conundrums with Bartosz Góralewicz

These days, most websites are running JavaScript, yet not all JavaScript is search engine friendly. It's very important that you understand the implications of JavaScript and technical SEO. We have one of the world's top experts on that topic, Bartosz Góralewicz. He's the Co-founder of Elephate, which was recently awarded Best Small SEO Agency at the 2018 European Search Awards. Technical SEO isn't just Bartosz’ job, it's also one of his biggest passions, which is why he enjoys traveling all around the world to share his enthusiasm with likeminded SEO folks.