Imagine you’re in a foreign country where you’re unfamiliar with the language. It’s hard to understand what’s going on and, at most, you understand the occasional word here or there. Suddenly, you encounter someone who speaks fluent English. Being able to truly communicate, to feel understood, and to hear them speaking your language is a breath of fresh air. That’s exactly how potential clients feel when you (figuratively) speak their language instead of in overused generalities like “closing the gap between where you are and where you want to be.” Christian Mickelsen joins me to teach you all about speaking the language of your potential clients. He’ll also speak in depth about how you can get more clients by giving away introductory sessions, which are partly a sales conversation and partly a sample of your amazing work. Christian is a #1 bestselling author and self-made multi-millionaire who has shared the stage with luminaries including Tony Robbins.
How do you make yourself stand out when you give a presentation? You may tend to emphasize things that set you apart from your listeners. You want to present yourself as someone special, exceptional, and unique. Your audience would have no reason to listen to you if you were just one of them, right? Rattling off your accomplishments is not the best way to lead a presentation. You don’t want your audience to think “so what?” You want to get a resounding “me too!” As you may already know, I’m a big fan of mastermind events. I recently attended a fantastic one run by today’s guest, Doug Allen. Doug joins me this episode to share some of the fascinating and powerful studies, tools, and technologies that he explored in this mastermind. Doug is also a five-time best-selling author, hedge fund manager, business development consultant, and the founder of the Destiny Partnership Mastermind Group. Join us to get some valuable insights into presenting yourself to others.
Imagine that you’re jobless and struggling to make ends meet. You hear about a program that can teach you to make money working on your own so you submit an application. You make it to the final round of applicants, only to get a call saying you’ve been rejected and the program has chosen someone else. What do you you? Do you accept the rejection? Plan to apply again next year? Or tell them that they’ve clearly made a mistake and you’re the right choice for the program? Today you’ll learn how to turn this kind of rejection into a new opportunity. Robert Allen is here to inspire you to do extraordinary things in your business and to transform your finances. Robert is a #1 New York Times bestselling author who has already written 11 books (and has 10 more in him).
Let’s be honest: we’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but it all boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode. Heidi Krupp-Lisiten is a world-recognized expert on publicity and public relations who sees herself as a strategist rather than a publicist. In our conversation today, we’ll workshop the aforementioned three questions, talk about the importance of taglines, and get a glimpse behind the scenes of publicity and strategizing.
We’ve all been the customer outside the money-back guarantee window asking for a refund. But refunds don’t have to be commonplace. Fortunately, there are tools and techniques that you can use to minimize returns. For example, reaching out to new customers can dramatically reduce the number of people who end up asking for refunds. Dustin Mathews is here to explain this and much more about the best techniques for selling. Whether you conduct sales in person, from presentations on stage or virtually through webinars, Dustin’s advice will offer incredible value.