Episode 241 | Posted on

Thriving Against All Odds with Dr. Sean Stephenson

In difficult times like this, we need leaders to look up to, not just titans of business but true spiritual leaders. My guest for this episode, Dr. Sean Stephenson, was one of those larger than life people. Sadly, he passed away last year, about six months after this interview.  I got to know Sean through Joe Polish's mastermind, Genius Network, which we were both a part of. I'm very grateful to have met Sean in person. He was the kind of guy who lit up the room with his smile, his self-deprecating humor, and his pearls of wisdom. Sean was the living proof that the mind is a powerful weapon against adversity. Sean reminded me, in fact, of Viktor Frankl, another inspirational figure, whose work proved that striving for meaning is what keeps us alive through unspeakable tragedy. Sean was 40 years old, which was 40 years longer of a life span than doctors originally predicted. He was born with osteogenesis imperfecta, a rare bone disorder that made his bones very fragile and stunted his growth. By the time he was 18, he had fractured his bones over 200 times. Despite this, Sean overcame such challenges to become an incredible speaker, inspiring millions, appearing on Oprah, and sharing the stage with US presidents and the Dalai Lama.  This interview originally aired on my other show, Get Yourself Optimized, and I publish it here, not only to inspire you to be a better human, while you are being a better marketer, but also as a tribute to an incredible soul who inspired me and countless others. In this episode, Sean and I discussed everything from the benefits of having entrepreneurial parents to self-care and attracting wealth. Listen in as a 3-foot tall man teaches us a thing or two about walking tall. 

Episode 240 | Posted on

Clever Marketing for Difficult Times with Scott Oldford

It’s such an interesting time in marketing. The plates are shifting right beneath our feet. As a way to get our bearings, we look to marketing leaders who have the guidance to help us through the uncertainty.  My guest today, Scott Oldford is the mentor and investor behind entrepreneurs and influencers who are positively impacting the world. Scott has helped hundreds of businesses scale past 7-figures. What I love about Scott is he is completely self-taught, starting at age seven when he raised chickens and sold eggs out of his parents’ backyard. He is so relatable, admitting to the misses as well as the hits--all of it allowing him to have the learning experiences he needed to get to the impressive place he is now at the young age of 28.  In this episode we talk about having a flexible, open mindset and belief system with no ego attached in order to achieve success. We discuss not getting too attached to any one particular idea, business model, product, or service. We get into how important it is for you to get your own attention, your own awareness, and your own presence before you can then step inside anybody else's. It’s pretty great stuff, so without any further ado, let’s get on with the show!

Episode 239 | Posted on

Uplevel Your Video Marketing with Ken Okazaki

There are lots of best practices on how to shoot, edit, and distribute video in the most effective ways possible. Whether you’re on camera every day or a few times a month, whether it’s on Zoom, Facebook Live, YouTube, or Instagram — you need the skills you are about to learn in this episode! And what about monetizing your video appearances? Well don’t worry, we’ve got you covered!  My guest today, Ken Okazaki, "The Video Marketing Guy” has really made all this a cornerstone to his life’s work. Clearly, marketing is not a one-dimensional concept. From getting people to stop scrolling to actually paying you money, Ken shows a simple yet effective approach.  In this episode, we cover the importance of calibrating to, and truly connecting with, the person you are making the video for. You don’t address them, it’s not “you guys,” it’s you. Ken talks about sharing, not preaching, in order to make that real connection with the person you’re trying to reach. And if you’re recording a video on your cell phone, don’t get caught up with your appearance, it will show. You have to remember to look through the lens—connect. Ken is a detail guy – I was amazed by his Feng-Shui-d home office background, even his bookshelf is color-coded.  For those of you who are listening, go to my show notes page and watch the video portion of this interview because this is inspiring! So without any further ado, let’s take a deep dive with Ken into understanding the nuance of how to create outstanding video content and monetize it.

Episode 238 | Posted on

Evolve Your Content Marketing with Andy Crestodina

In these times when marketing budgets are stretched, it can be really helpful to have fresh ways of reusing and repurposing content across media. And if you’re smart about it, all this content marketing will simultaneously enhance your SEO. And you’re about to learn a bunch of ninja tricks to pull this all off.  My guest today is Andy Crestodina. Andy is co-founder and CMO of Orbit Media as well as the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Over the past 20 years, Andy’s provided guidance to 1000+ businesses and published hundreds of articles on content strategy, SEO and Analytics.  I saw Andy speak at Content Marketing World and he crushed it--I knew I had to have him on the show. Get ready for a fun and lively discussion on an area of marketing that is near and dear to my heart! Enjoy!

Episode 237 | Posted on

Marketing through Adversity with Joe Polish

Social isolation has brought on so many challenges because we are social, human creatures who thrive on connection, so people are really looking inward and figuring out how to adapt to this new reality, and still connect even if it’s just virtually.  My guest today is someone who has connected me to so many other amazing people, and he’s done this for countless others, in life-changing ways. He is truly a super-connector. I’m excited to have Joe Polish join me on the show today. Joe is the founder of Genius Network, which I have been a member of for the past several years. It’s a high-level group of entrepreneurs, bringing some of the most successful and dynamic innovators together to collaborate, network, and do great things in the world. Joe is a force of nature, and a force for good, too, with his Genius Recovery Foundation; working to change the global conversation around addiction and recovery to really help people on a deep level so that they can move on from addiction and get to a better place.  In this episode Joe and I deep dive into the topics of networking for a higher purpose, making meaningful connections, overcoming addictions and other challenges, the importance of gratitude, and responding vs. reacting, breakthroughs vs. breakdowns, and so much more. It’s a real privilege to have Joe with us today, so without any further ado, on with the show!