As a marketer, how often do you read books about different topics like mathematics or architecture? If you’re like most people, the answer is probably “rarely to never.” While this is understandable, it’s also a mistake. It’s important to read books and consume information in completely different fields to find valuable information that you can apply to marketing. This is part of the holistic marketing strategy recommended by this episode’s guest, John Jantsch. John is a marketing consultant, speaker, and also the founder of the Duct Tape Marketing Consultant Network. John is here today to talk about his marketing system, his best strategies, and how to apply them in your own businesses. Chances are you’ll expand your creativity and find ideas that will make you stand out from the crowd.
If you feel stuck in scaling your business, or aren’t sure how to monetize your expertise, this is the episode for you! Turning your knowledge into highly profitable online courses is a fantastic way to draw in new clients and customers. It’s also a lot easier than you might think. You probably already have enough content to use as the foundation of your course. It’s just a matter of repurposing your content into this valuable asset. Megan Harrison is here to help you turn your knowledge into highly profitable online courses. You probably already have enough content to use as the foundation of your course. It’s just a matter of repurposing your content into this valuable asset. She’s an expert in online course design, consulting, and launch strategy, as well as the founder of a digital agency. Naturally, Megan also has her own online training courses and live workshops. If you feel stuck in scaling your business, or aren’t sure how to monetize your expertise, this is the episode for you!
Have you ever seen a cat catch a bird or rat, only to have no idea what to do with its captured prey? Unfortunately, many businesses are just like that cat. They know how to chase and catch customers and clients, but they aren’t really sure what to do once they’ve caught them. If that sounds familiar, you’ll benefit from hearing today’s conversation with award-winning speaker Joey Coleman! Joey specializes in helping companies keep their customers. His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Today, he’ll share this same methodology with you, and explain exactly how to turn any sale into a lifelong customer.
Is the age of the webinar over? The ever-increasing popularity of live videos has made many question whether webinars have a place in an effective online marketing strategy. While webinars and live videos have been merging closer together, using real webinars -- whether live or evergreen -- is still an important tool for online marketers to have in their toolbox. Done right, a webinar can be an effective way to connect with your audience, make sales, and grow your business. Jon Schumacher joins me in this episode for a deep dive into the topic of webinars. We’ll talk in great detail about exactly how to do them right and what the important differences are between live and evergreen webinars. Jon is an expert at marketing and selling through webinars. He’s the founder of a digital marketing agency that builds successful webinar funnels for businesses. Listen as we discuss whether webinars are still a secret weapon for the online marketer.
Customers can be hesitant to sign up for your services if they perceive that there’s too much risk involved. However, using terms like “risk-free” can create more problems than it solves. Customers don’t always consciously worry about risk. Using this terminology makes them realize that they should be considering it as a factor, which works against you rather than for you. Avoiding the acknowledgement of risk is a no-brainer, especially at lower price points. Joining me today to share many tips and insights is the remarkable Justin Rondeau. He’s here to dive into the depths of conversion rate optimization with an emphasis on testing. After listening to this conversation, you’ll be inspired and empowered to use A/B tests or split tests to help optimize your business.