Episode 244 | Posted on

The Future of Marketing is Virtual with Alex Mandossian

Anyone who has studied how to be successful in marketing understands it takes out-of-the box thinking, and in the case of today’s incredibly successful guest, Alex Mandossian, it takes a lot of chutzpah.  Since 1993, Alex has generated nearly $417 million in sales and profits for his marketing students, clients and joint venture partners on six continents. He has shared the stage with Richard Branson, Larry King, Tony Robbins, Marianne Williamson, Robert Kiyosaki, Suze Ormand, Mikhail Gorbachev, and the Dalai Lama. He has published several books, including the recent Alexisms: Useful Life Lessons from a Recovering Serial Entrepreneur.  In today’s episode we talk about writing books, promoting books, doing virtual book tours, and the Socratic method as it applies to copywriting. We talk about the difference between giving people what they want, versus giving them what you think they need. And back to the chutzpah, Alex has done stuff like invite presidents to give an interview, and it worked both times he tried it. He tells all about how that came to be in this episode which I think you’re going to find pretty fascinating, so be sure to stay tuned!

Episode 242 | Posted on

The Path to Profitable Online Courses with Billy Bross

If you’re considering a foray into the world of online courses, you’re not alone. This is a really exciting niche that has grown dramatically in the last five years. I’d say it’s even gone mainstream, thanks in large part to Masterclass.com. And if you’re looking for a guide to help you navigate the world of course creation & marketing, you’re in luck, because today’s guest, Billy Bross happens to be an online course expert who has done this for himself and for a number of clients. Billy is an MBA turned online marketing consultant. He coaches his clients to build truly scalable business models for their online courses. In this episode, we discuss finding the pricing sweet spot, increasing course consumption, recorded versus live trainings, office hours, Facebook groups, launches, ideal course length, and much more. So, if you’re curious to learn the secret sauce to profitable online courses, you’re in the right place! Let’s get started!

Episode 241 | Posted on

Thriving Against All Odds with Dr. Sean Stephenson

In difficult times like this, we need leaders to look up to, not just titans of business but true spiritual leaders. My guest for this episode, Dr. Sean Stephenson, was one of those larger than life people. Sadly, he passed away last year, about six months after this interview.  I got to know Sean through Joe Polish's mastermind, Genius Network, which we were both a part of. I'm very grateful to have met Sean in person. He was the kind of guy who lit up the room with his smile, his self-deprecating humor, and his pearls of wisdom. Sean was the living proof that the mind is a powerful weapon against adversity. Sean reminded me, in fact, of Viktor Frankl, another inspirational figure, whose work proved that striving for meaning is what keeps us alive through unspeakable tragedy. Sean was 40 years old, which was 40 years longer of a life span than doctors originally predicted. He was born with osteogenesis imperfecta, a rare bone disorder that made his bones very fragile and stunted his growth. By the time he was 18, he had fractured his bones over 200 times. Despite this, Sean overcame such challenges to become an incredible speaker, inspiring millions, appearing on Oprah, and sharing the stage with US presidents and the Dalai Lama.  This interview originally aired on my other show, Get Yourself Optimized, and I publish it here, not only to inspire you to be a better human, while you are being a better marketer, but also as a tribute to an incredible soul who inspired me and countless others. In this episode, Sean and I discussed everything from the benefits of having entrepreneurial parents to self-care and attracting wealth. Listen in as a 3-foot tall man teaches us a thing or two about walking tall. 

Episode 237 | Posted on

Marketing through Adversity with Joe Polish

Social isolation has brought on so many challenges because we are social, human creatures who thrive on connection, so people are really looking inward and figuring out how to adapt to this new reality, and still connect even if it’s just virtually.  My guest today is someone who has connected me to so many other amazing people, and he’s done this for countless others, in life-changing ways. He is truly a super-connector. I’m excited to have Joe Polish join me on the show today. Joe is the founder of Genius Network, which I have been a member of for the past several years. It’s a high-level group of entrepreneurs, bringing some of the most successful and dynamic innovators together to collaborate, network, and do great things in the world. Joe is a force of nature, and a force for good, too, with his Genius Recovery Foundation; working to change the global conversation around addiction and recovery to really help people on a deep level so that they can move on from addiction and get to a better place.  In this episode Joe and I deep dive into the topics of networking for a higher purpose, making meaningful connections, overcoming addictions and other challenges, the importance of gratitude, and responding vs. reacting, breakthroughs vs. breakdowns, and so much more. It’s a real privilege to have Joe with us today, so without any further ado, on with the show!

Episode 229 | Posted on

Buying and Selling Online Businesses with Jaryd Krause

It's been so interesting seeing the world of buying and selling websites mature into something akin to real estate investing. And one of the leading minds in this space is my guest today, Jaryd Krause. Jaryd used to be a plumber working 60+ hours a week and hating it. Fast forward to today and he now owns multiple online businesses himself, and many of his clients earn thousands to tens of thousands of dollars per month from their business that they bought working with Jaryd. His Buying Online Businesses Podcast is rated in the top five best passive income podcasts.  And in this episode, we get into a really interesting discussion about smart ways to dip your toe into the waters of investing in online businesses. We talked about everything from Freakonomics to aftermarket domains to due diligence and  cheat sheets. Even if you're not currently in the market to buy a website you'll glean some valuable tips to help your current online business thrive. And now, on with the show.