In this episode, we are going to peel back the curtain on marketing agencies, learning about how they handle scope creep, attribution and misattribution of their efforts, setting and resetting client expectations, retainers, performance-based pricing, leading and lagging metrics, dashboards, negative keywords, and a lot more. This episode is a success story 25 years in the making. Our guest is Ken Jurina. He founded his company, Top Draw, in 1993. In the early days, Top Draw was a humble graphic design agency and he was the sole employee. When he realized he was going to face some pretty stiff competition in the graphic design space, he knew he needed to differentiate himself. That is when he recognized that the internet represented a massive opportunity to grow his business. Fast forward 25 years, Top Draw is now a fully integrated digital marketing agency with dozens of employees and an impressive client list. These days, Ken is focused on business development and SEO which he has had the foresight to realize would give him a massive advantage over his competitors back in the ‘90s. Ken was also Cofounder and Cochair of the Canadian Search Engine Marketing Professional Organization, which establishes and promotes ethical internet marketing practices and guidelines in Canada. It is a meeting of two OGs. That is SEO and digital marketing veterans for those of you not familiar with the jargon on this episode on Marketing Speak. If you are in the mood for a masterclass, keep reading because you are about to read some tips and secrets drawn from years of blood, sweat and tears.
I saw the movie A Star is Born, which stars Lady Gaga and all I can say is, “Wow.” Not only is she an amazing singer, but she is also an amazing actress. One thing you may not know about her though is she is also world-class at customer loyalty, which is the topic of this episode. Our guest is Jackie Huba. She has published three books on customer loyalty, including Monster Loyalty: How Lady […]
Would you like to learn how to encourage word-of-mouth systematically? If so, you're in the right place. This is episode number 156. Our guest is Jay Baer. Jay's been on the show already on Episode 78. We talked about Hug Your Haters. He is President of the global marketing consultancy, Convince & Convert, a Hall of Fame Keynote Speaker and Cohost of the Social Pros Podcast.
There are millions of consultants, coaches and professional service owners who love their work and yet they struggle. All they want is a consistent flow of great clients and yet that alludes them. There is a solution. It’s a simple, repeatable client-getting system that best fits you and your strengths. Our guest who will teach this to you is Dov Gordon. Dov is the Founder of The Alchemist Entrepreneur. He’s an expert at helping companies attain a consistent flow of their ideal clients.
In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. Dan has shared stages with other luminaries like Tony Robbins and Zig Ziglar. He's worked as a marketing advisor and consultant to business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.