I saw the movie A Star is Born, which stars Lady Gaga and all I can say is, “Wow.” Not only is she an amazing singer, but she is also an amazing actress. One thing you may not know about her though is she is also world-class at customer loyalty, which is the topic of this episode. Our guest is Jackie Huba. She has published three books on customer loyalty, including Monster Loyalty: How Lady […]
Would you like to learn how to encourage word-of-mouth systematically? If so, you're in the right place. This is episode number 156. Our guest is Jay Baer. Jay's been on the show already on Episode 78. We talked about Hug Your Haters. He is President of the global marketing consultancy, Convince & Convert, a Hall of Fame Keynote Speaker and Cohost of the Social Pros Podcast.
There are millions of consultants, coaches and professional service owners who love their work and yet they struggle. All they want is a consistent flow of great clients and yet that alludes them. There is a solution. It’s a simple, repeatable client-getting system that best fits you and your strengths. Our guest who will teach this to you is Dov Gordon. Dov is the Founder of The Alchemist Entrepreneur. He’s an expert at helping companies attain a consistent flow of their ideal clients.
In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. Dan has shared stages with other luminaries like Tony Robbins and Zig Ziglar. He's worked as a marketing advisor and consultant to business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.
If you're looking to learn from a true marketing expert, you're in for a treat. Today's guest is strategic marketing expert Paul Watkins. In addition to his 25 years of marketing experience, Paul is a thought leader in developing strategies that interact with customer motivation and personal branding. Paul gives tons of insight into creating a cohesive image for you and your brand. We discuss awesome topics like the best speaking groups for up-and-coming professional speakers, attracting key traffic, and constructing a DIY focus group. Tune in!