Episode 237 | Posted on

Marketing through Adversity with Joe Polish

Social isolation has brought on so many challenges because we are social, human creatures who thrive on connection, so people are really looking inward and figuring out how to adapt to this new reality, and still connect even if it’s just virtually.  My guest today is someone who has connected me to so many other amazing people, and he’s done this for countless others, in life-changing ways. He is truly a super-connector. I’m excited to have Joe Polish join me on the show today. Joe is the founder of Genius Network, which I have been a member of for the past several years. It’s a high-level group of entrepreneurs, bringing some of the most successful and dynamic innovators together to collaborate, network, and do great things in the world. Joe is a force of nature, and a force for good, too, with his Genius Recovery Foundation; working to change the global conversation around addiction and recovery to really help people on a deep level so that they can move on from addiction and get to a better place.  In this episode Joe and I deep dive into the topics of networking for a higher purpose, making meaningful connections, overcoming addictions and other challenges, the importance of gratitude, and responding vs. reacting, breakthroughs vs. breakdowns, and so much more. It’s a real privilege to have Joe with us today, so without any further ado, on with the show!

Episode 229 | Posted on

Buying and Selling Online Businesses with Jaryd Krause

It's been so interesting seeing the world of buying and selling websites mature into something akin to real estate investing. And one of the leading minds in this space is my guest today, Jaryd Krause. Jaryd used to be a plumber working 60+ hours a week and hating it. Fast forward to today and he now owns multiple online businesses himself, and many of his clients earn thousands to tens of thousands of dollars per month from their business that they bought working with Jaryd. His Buying Online Businesses Podcast is rated in the top five best passive income podcasts.  And in this episode, we get into a really interesting discussion about smart ways to dip your toe into the waters of investing in online businesses. We talked about everything from Freakonomics to aftermarket domains to due diligence and  cheat sheets. Even if you're not currently in the market to buy a website you'll glean some valuable tips to help your current online business thrive. And now, on with the show.

Episode 227 | Posted on

The One-Page Marketing Plan with Allan Dib

Oftentimes, it’s the simple things that are the most powerful. My guest today, Allan Dib talks about how having a plan that gives you clarity can truly transform your business. In this episode, we get into a really great conversation about everything from the key principles behind Allan’s wildly successful book, The 1-Page Marketing Plan, to ways to gauge the success of a marketing initiative, to the Art of War.  We talk about the complexities--and also the basics--of understanding who your customer is, what your end game is, and what the actionable strategies are that can get you there. Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, and author. He has started, grown and successfully exited multiple businesses in various industries, one of which was named by Business Review Weekly as one of Australia’s fastest-growing companies.  As a highly sought after business coach, consultant, and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world. Allan is here today to talk about his #1 bestselling book, so stay tuned to discover everything you ever wanted to know about creating a rock-solid marketing plan (and may have paid way too much money in the past to try to find out)!  

Episode 225 | Posted on

Hard-hitting Internet Marketing Advice with Rich Schefren

Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something profound. Profundity is defined as a deep insight or great depth of knowledge or thought. It's easy in our fast-moving world to keep things superficial or skim the surface. But to truly succeed, both in marketing and in life, we must find what deeply resonates. We ultimately want our business to connect with something universal. After all, that's the best way to convert new customers and clients as my guest, Rich Schefren, eloquently reminds us, you have more prospects than you have customers.  You don't get a reputation like "The Guru of Gurus" without having some pretty deep insight. I'm super grateful Rich shares some of his great depth of knowledge and thought with us. I first got to know of Rich many years ago from one of his YouTube videos, where he explained his unique speed reading style. In this episode, he explains how he figuratively and sometimes literally breaks down books to their most important parts. Clearly, his systems are working for him. He's personally added over $15 billion of additional revenue to his clients over the course of the many years he's been in business. And he's been featured on media outlets like the Wall Street Journal, Newsweek, ABC, NBC, Fox, MSNBC, the Discovery Channel, Daily News, New York Post, and many others. In this episode, we cover everything from writing compelling copy to working efficiently. Rich provides profound pearls of wisdom that stay with you, such as "that which is most personal is most general." And as Rich shares his personal journey, the books that he finds most helpful in business and in life, he provides advice that can appeal to anyone. This episode is not to be missed. Now on with the show.

Episode 222 | Posted on

Secrets to a Persuasive Website with Greg Merrilees

For most people, your website is the first impression they have of your brand. So you really want to have that "wow" factor that keeps them on the site and ready to take action. That "wow" factor goes beyond impressing people with high profile social proof, although that is an extremely important factor in your brand's credibility. In reality, you want your site to speak more about them and less about you in order to assure them that you can meet their needs and solve the problem that led them to your site in the first place. Every inch of your site must be imbibed with your branding from the top nav all the way down to your footer.  In my opinion, there's really no one better than Greg Merrilees and his company Studio 1 Design when it comes to creating web design that converts. And that's why I'm so excited to have him on the show today. Aside from the eight websites that Greg and his team has designed for me, I constantly refer him to my clients and colleagues. Studio 1 has custom designed well over 1500 websites. Their clients have included such big name internet marketers such as Kevin Rogers, Perry Marshall, Jordan Harbinger, James Schramko, Chris Ducker, and Ezra Firestone.  They even designed the website of Frank Oz, who's the voice of Yoda, Miss Piggy, other Muppets and Sesame Street characters. Greg doesn't just have an eye for modern engaging design, he goes beyond that by thinking about the entire customer journey as a user navigates through your site. Whether the end goal is to have them buy a product, book a consultation call or sign up to an email list, the site's design and flow is a crucial part of your business strategy. Stay tuned to discover what design elements you can apply today to start getting more conversions on your website.