What if everything you know about marketing is irrelevant in the 21st century? What if traditional marketing is dead, and marketing is evolving into something completely new and unexpected? That's the premise of Robert Rose and Joe Pulizzi's provocative book, Killing Marketing. It's a fascinating read that makes the case for killing off traditional marketing initiatives and transforming your marketing department from a cost center to a profit center. If that sounds a little heretical, it is. Robert Rose is my guest for this episode number 209 and he will explain exactly why he thinks you should rethink your approach to marketing and how you can turn a profit from it. To give away a little spoiler, one secret is that you need an innovative content marketing strategy. If your marketing team can create content so awesome that people get massive value out of it, you can easily monetize your marketing and start generating revenue from it. Robert is a master content marketer. As the founder of The Content Advisory, Robert has worked with hundreds of companies including 15 of the Fortune 500. We all know that content is king, but if you want to make your content go ka-ching, stay tuned as Robert and I guide you through his ingenious strategies to monetize your marketing.
Jay Abraham is a marketing legend and for good reason. This is a man who's literally made billions of dollars for his clients. If you're serious about marketing and I know you are, I would suggest you read any and all of his dozen books or better yet sign up for one of his live events to see him in action. But Jay's genius isn't limited to marketing. He is someone who is constantly monitoring trends in business, culture, and society at large. And you better believe he has some fascinating takes on the bigger picture, the problems that face us and ultimately where the human race is headed. I first heard of Jay way back in the mid-90s. Back then, he was a towering figure and I never dreamed I would ever be able to have the privilege of calling him a friend, yet now I do. Our conversations have really enriched my life in so many ways, and I'm grateful to be able to share this one with you. Now, this is the third time Jay's been on Marketing Speak. Those first two are must-listen episodes too. In this episode number 207, I'm confident you'll find unique out of all of Jay's many interviews over the years. Jay opens up about his personal journey and beliefs, what's really shaped him into the person he is today. We also dig into how to live a full and rich life where your business is just one piece of a puzzle that includes health, vitality, spirituality, and dedication to serving others. This is a raw and real discussion about drawing true fulfillment from your life's work and infusing into your business's purpose and meaning. I hope you enjoy listening as much as Jay and I enjoyed creating it. Jay loved this interview so much he aired it on his Ultimate Entrepreneur Podcast. I also published this episode over on my other show, Get Yourself Optimized so it's possible you may have already heard it. Even if you have, listen again. I promise it'll be worth your time. The insights you glean will undoubtedly bring tremendous value to your business and to your life. And now, on with the show.
Would you like to learn how to truly unlock the power of your right brain, or to be more technically accurate, the right hemisphere of your brain? If you're a knowledge worker like me, you spent a lot of time in your left hemisphere. But with simple techniques at your disposal, which you're about to learn, you will be able to engage your right hemisphere in problem-solving ideation, developing marketing campaigns, creating your daily to-do list and so much more. By now, you probably know I have another podcast called Get Yourself Optimized. It's all about optimizing your life, career business, intimate relationship, peer group, health, mindset, even your soul. The problem is, statistically speaking, you're probably not listening to it. And you, my friend, are missing out. In fact, I'm about to prove it to you because I'm about to share with you one of my early episodes from that show for this week's Marketing Speak. My guest for this episode number 204 of Marketing Speak is Bill Donius. Bill is an expert on creativity and unlocking the power of the right side of the brain. In fact, he's a New York Times bestselling author of the book, Thought Revolution, where he interviewed 200 CEOs, managers, and regular people, and it's all about how to think differently. Bill is a former public company CEO and his clients have included Fortune 500 companies such as Walt Disney Studios, Nestle, Wells Fargo, and Kawasaki. Bill also has a TEDx talk, which is a must-watch. And now and now without any further ado, on with the show.
If you have a unique skill or have cracked the code on running a successful business, sharing your heart and wisdom with others can provide you with an expanded product offering and generate a lucrative income stream. The main hurdle is finding a simple and scalable way to monetize your knowledge. If only there was a solution. Enter Jonathan Cronstedt or JCron, as he prefers to go by, our guest for today's episode number 197. He's the president of Kajabi, an online platform designed for the digital education entrepreneur, that simplifies the process of creating marketing and selling digital products, like courses, and in the process generating millions of dollars of revenue for its users. Prior to working at Kajabi, JCron was the general manager of Digital Learning Systems at Success Magazine and the CEO of DigitalMarketer. Get ready to learn what it takes to produce a profitable course, host your own events, and even start your own mastermind group. If you're an expert looking to diversify your revenue streams, or if you're just passionate to share what you know, this episode is packed with insider tips on how to leverage the eLearning boom.
What's the difference between a viral video campaign that gets millions of views, shares, and likes and an equally valuable one that languages in the backwaters of YouTube? Daniel Harmon is the co-founder and the creative visionary of the Harmon Brothers. You may not have heard of the Harmon Brothers but they're a big deal. The agency has delivered over 1.4 billion video views—that's B, billion—with over $350 million in consequent sales to their client lists which includes brands like Squatty Potty, Purple, Chatbooks, FiberFix, and Poo-Pourri. On this episode number 194, Daniel will reveal the Harmon Brothers' unique approach to a viral video, which has been so successful that they've launched online courses teaching their techniques at the Harmon Brothers University, and published a book explaining their methods, From Poop To Gold. If you've ever wondered if there's a proven formula for creating a viral ad, stick around because you're about to learn from someone who's basically unlocked the secret to success with a viral video and bottled it.