What's the difference between a viral video campaign that gets millions of views, shares, and likes and an equally valuable one that languages in the backwaters of YouTube? Daniel Harmon is the co-founder and the creative visionary of the Harmon Brothers. You may not have heard of the Harmon Brothers but they're a big deal. The agency has delivered over 1.4 billion video views—that's B, billion—with over $350 million in consequent sales to their client lists which includes brands like Squatty Potty, Purple, Chatbooks, FiberFix, and Poo-Pourri. On this episode number 194, Daniel will reveal the Harmon Brothers' unique approach to a viral video, which has been so successful that they've launched online courses teaching their techniques at the Harmon Brothers University, and published a book explaining their methods, From Poop To Gold. If you've ever wondered if there's a proven formula for creating a viral ad, stick around because you're about to learn from someone who's basically unlocked the secret to success with a viral video and bottled it.
Some of the biggest influencers and internet celebrities of the 21st Century rose to fame via YouTube. While you may think that they happened to get lucky by being in the right place at the right time, there’s actually a lot of work and smarts that goes into a successful YouTube strategy. YouTube has a tremendous audience and is the second largest search engine after Google, so it pays to understand what makes the YouTube algorithm tick, and then to create, optimize, and to format your content in ways that most appeal to the algorithm. One man who lives and breathes YouTube is Derral Eves. Derral is the founder and CEO of Creatus and of VidSummit. He’s also one of the first people to be a YouTube-certified expert in audience growth. One of Derral’s claims to fame in the world of viral videos is Squatty Potty’s pooping unicorn ad which won a Webby award and which he produced. This episode number 190 is packed with massive value for anyone who ever uploaded a video to YouTube or plans to. Derral and I will be diving deep into video content, YouTube algorithms, recommendation engines, and even AI. With this knowledge, YouTube will surely become one of your best marketing weapons. Now, on with the show.
Have you ever had a numerology reading? Are you superstitious about numbers? My guest is Blair Gorman, the Founder of Numerologist.com, one of the most popular and successful numerology sites on the web. You may be wondering what numerology has to do with marketing? Whether you swear by your destiny number or not, you can definitely learn some amazing lessons about digital marketing from this show. That's because Numerologist.com is a powerful innovator in online marketing and has been for years. They are so innovative that at one time Google used them as a case study. Blair is often miles ahead of his competitors when it comes to embracing cutting-edge techniques. He'll be talking about interactive Video Sales Letters or VSLs, augmented reality, virtual reality, social media, how to write killer copy and most importantly, how to incorporate it all into a marketing strategy that generates impressive growth. Number 185, which is this episode’s number, in numerology is all about professional success, material abundance, and new beginnings. Keep tuned in because this episode might be your lucky number.
When we plopped down in front of Netflix, we often forget how massive the video streaming revolution really was. It wasn't long ago that TV watching was limited to whatever was being broadcast live over the air or on cable. If technology has taught us anything, it's that change is the only constant. What will the next revolution in streaming video be and how can you capitalize on it? My guest for this episode is Damian Pelliccione. He is the Cofounder and CEO of Revry, which has been called the Netflix for LGBTQ shows. Revry focuses on content that has been overlooked by mainstream streaming services. Considering they have 21 million minutes streamed and reached over 50 million homes, it sounds like they're crushing it. Damian is here to illuminate for us what marketers need to know about OTT and streaming, how to connect with Millennial and Gen Z audiences and the future of broadcast advertising and interactive content.
If you want to achieve long-term sustainable growth, then you need a system. Having been an SEO consultant for several decades, I can tell you that the same is true if you want to drive high-quality traffic to your website consistently. Creating a consistent income stream is one thing, but leveraging that income to attain access to your dream life is another thing entirely. Joe Fier and Matt Wolfe are the Founders of Evergreen Profits. They are the authors of The Evergreen Traffic Playbook, which draws on interviews with hundreds of online marketing experts and dissects their strategies and tactics to provide a roadmap to evergreen traffic. Joe and Matt not only advise their clients on growing their businesses, they also teach them how to create a balance in their lives and achieve more while working less. On this episode, we’ll not only be talking about systems and strategies for growth, we'll also be considering how you can optimize your life to ensure you achieve all your goals no matter how ambitious they may be.