Episode 199 | Posted on

Doing Outreach at Scale for Links and PR with Michael Geneles

Link Building is an essential component to SEO, yet it is often given short shrift, probably because so much of it is outside of our control, at least in comparison to on-page SEO. While the on-page stuff can be quite technically complex in terms of the diagnosis and the implementation, after all, that's why a lot of companies bring me in to help them, at least it's pretty straightforward and that you are the master of your own destiny. Either you implement, or you don't. With link building, not so much. There's a lot of spray and pray happening, which obviously isn't very effective.  Effective link building is digital public relations. It's also mastering the science of persuasion- that wildcard element of the webmasters, bloggers, journalists deciding to link to your site doesn't have to be so much outside of your control. Yet too many businesses wind up throwing link building and the outreach side of it in particular into the too hard basket. This is a shame because it's often a massive missed opportunity that's leveraged against them by their competitors.  One company that has been a huge innovator and link building is Pitchbox. Pitchbox isn't just a tool, it's a robust platform that allows you to automate large chunks of the link building process, making outreach easier and saving you hundreds of hours. I should know; my team actually uses this tool. On this episode number 199, I'm joined by serial entrepreneur and Pitchbox co-founder Michael Geneles. If you've struggled to scale your link building efforts or even failed to get them off the ground, today's episode is going to be a godsend. We're going to be talking a lot about link building best practices. And Michael will be revealing plenty of insider knowledge, including his theory on why you should run your link building team like a sales team. Forget the old school link building techniques you've learned in the past because this is going to be next-level stuff. If you're looking to get the jump on your competitors online, stick around and let's get this party started.

Episode 106 | Posted on

This Is How You Make a Big Splash with Robert Allen

Imagine that you’re jobless and struggling to make ends meet. You hear about a program that can teach you to make money working on your own so you submit an application. You make it to the final round of applicants, only to get a call saying you’ve been rejected and the program has chosen someone else. What do you you? Do you accept the rejection? Plan to apply again next year? Or tell them that they’ve clearly made a mistake and you’re the right choice for the program? Today you’ll learn how to turn this kind of rejection into a new opportunity. Robert Allen is here to inspire you to do extraordinary things in your business and to transform your finances. Robert is a #1 New York Times bestselling author who has already written 11 books (and has 10 more in him).

Episode 90 | Posted on

Finesse Your Marketing: From Funnels and Membership Sites to Online Courses and Bestseller Campaigns with Bart Baggett

There are a few Internet Marketers that are in the “inner circle”. These are the people who understand the tried and true principles of marketing along with the coolest and latest techniques. I just a happen to have one of these people on my show today. Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the new breed of marketers who are doing funnel marketing. Using chatbots like ManyChat in conjunction with Facebook ads to begin a conversation that can lead to more authenticity and possible conversion. We talk about creating lead machines where trust is built through sharing information that answers real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about membership sites, online courses, and how much time you need to invest when selling high-end and lower-end products.

Episode 85 | Posted on

Building Followers and Influence Through Social Media with Kim Garst

We all know the negative stereotype of people who use their social media accounts to share pictures of their dinners. Boring, right? Well, believe it or not, that’s exactly the right thing to do sometimes. That isn’t to say that your professional social media accounts should focus solely on your meals, but now and then your audience likes to see behind the curtain and get to know who you really are. Today’s guest, Kim Garst, is one of the world’s most retweeted people among digital marketers, and her site, kimgarst.com, is one of the top social media resources. She’s also a renowned marketing strategist and the bestselling author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. In our chat, Kim discusses the path she took to become the powerful influencer she is today.

Episode 80 | Posted on

Be a Disruptasauraus – Be Heard and Stand out Online with Mike Koenigs

Today’s remarkable guest is immediately recognizable by his creative title alone: he’s the “Chief Disruptasaurus.” In case you’re not familiar with the title, the man in question is Mike Koenigs. As you’ll hear in our conversation today, Mike is an expert marketer. He offers an incredible amount of insight into topics such as using text messages and videos to capture attention and convert leads. In addition, Mike is a stage 3A colorectal survivor. This experience has deeply reshaped his perspectives on value and time, and he offers an inspirational message that I hope will help you, as a listener, to value your own time more highly.