The great wave of automation is coming, whether you like it or not. Eventually, all of our jobs are going to be replaced by AIs and robots but in the meantime, you have an opportunity to leverage automation throughout your business and in your marketing. You have two options: ignore automation at your peril or embrace the opportunity and adapt quickly. My guest hasn't just embraced marketing automation. He's made it his business to help others use automation to their advantage. I'm talking about Brad Martineau, Cofounder and CEO of SixthDivision. In this episode, you'll be getting some real insight into how to incorporate automation into your marketing strategy and even your overall business strategy. You'll also be getting some power tips on using Infusionsoft and how to build an effective customer journey that gets results. If you're serious about leveling up your business, stick around as Brad reveals the secrets to doing automation right.
If there's one thing we could all use more of, it’s leads. Not just any leads, mind you, I'm talking about quality leads. Qualified leads who know exactly what's up and understand the value of your offer. If there's one man who has turned lead generation into a science, it's Tom Poland. He even has a name for it, Leadsology. If you're skeptical, remember that Tom has founded and sold many multimillion-dollar businesses himself. He even wrote a book where he explains how to do it. If you're looking to crack the code on lead generation for your business, then you want to hear what Tom has to say. This episode is all about the nuts and bolts of attracting and qualifying leads and more importantly, how to create replicable and delegatable processes that work. In other words, a scientific approach to lead generation. Keep tuned in because it's time to stop messing about with random marketing experiments and create a system for bringing the right people straight to your sales page.
Do you want to learn how to create a seven-figure launch strategy for your online course, membership site, Software as a Service, book, product or service? If so, then this episode number 153 is for you. This episode’s guest is Andrew Fox, also known as Foxy. Andrew is a serial entrepreneur and supercar addict who had sold over $7 million of information software and membership products. His latest venture, Hyper Funnel Formula, teaches people the A to Z Blueprint that he has used for many years to create all of his success.
In this episode number 151, you are going to learn how to productize and systematize your business. We are going to achieve scale through marketing optimization and simplification. Our guest is Greg Hickman. He is a marketing funnel strategist and the Founder of System.ly - a marketing automation consultancy working primarily with service providers, consultants, and coaches to productize their services and systematize their delivery. Greg's work has been featured on the Huffington Post, Copyblogger, and many more.
There are millions of consultants, coaches and professional service owners who love their work and yet they struggle. All they want is a consistent flow of great clients and yet that alludes them. There is a solution. It’s a simple, repeatable client-getting system that best fits you and your strengths. Our guest who will teach this to you is Dov Gordon. Dov is the Founder of The Alchemist Entrepreneur. He’s an expert at helping companies attain a consistent flow of their ideal clients.