In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. Dan has shared stages with other luminaries like Tony Robbins and Zig Ziglar. He's worked as a marketing advisor and consultant to business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.
Andre Chaperon joins us today to discuss why leading with the client’s needs and interests helps us create the business and life that we desire. Andre is an email marketing and story-based marketing wizard. He's here to share his top tips for email marketing so you can create relevant content no matter your client's interests. We discuss how to set up and automate emails, the best automation systems and much more!