How do you make yourself stand out when you give a presentation? You may tend to emphasize things that set you apart from your listeners. You want to present yourself as someone special, exceptional, and unique. Your audience would have no reason to listen to you if you were just one of them, right? Rattling off your accomplishments is not the best way to lead a presentation. You don’t want your audience to think “so what?” You want to get a resounding “me too!” As you may already know, I’m a big fan of mastermind events. I recently attended a fantastic one run by today’s guest, Doug Allen. Doug joins me this episode to share some of the fascinating and powerful studies, tools, and technologies that he explored in this mastermind. Doug is also a five-time best-selling author, hedge fund manager, business development consultant, and the founder of the Destiny Partnership Mastermind Group. Join us to get some valuable insights into presenting yourself to others.
Imagine that you’re jobless and struggling to make ends meet. You hear about a program that can teach you to make money working on your own so you submit an application. You make it to the final round of applicants, only to get a call saying you’ve been rejected and the program has chosen someone else. What do you you? Do you accept the rejection? Plan to apply again next year? Or tell them that they’ve clearly made a mistake and you’re the right choice for the program? Today you’ll learn how to turn this kind of rejection into a new opportunity. Robert Allen is here to inspire you to do extraordinary things in your business and to transform your finances. Robert is a #1 New York Times bestselling author who has already written 11 books (and has 10 more in him).
There’s a certain personality type that seems destined for a shining career in sales. These people are outgoing, charming, charismatic, and naturally persuasive. They have the gift of gab and a knack for turning strangers into friends (or customers). Surprisingly, you don’t need to have a sparkling personality to be a successful salesperson. In fact, following the best sales strategies sometimes comes more naturally to less gregarious, more detail-oriented people. Here to explain all this and much more is Matthew Kimberley, an expert sales trainer and keynote speaker. Matthew is the founder of The School for Selling and the creator of the Principles of Professional Persuasion. Today, we’ll go into depth about sales strategies, tools that can help during various stages of the sales process, and why having a great sales technique is so important.
Welcome to the 100th episode of Marketing Speak. For this 100th episode, my amazing wife, Orion Talmay will be interviewing me. This is a very special episode as I answer some unexpected questions from Orion, but also share some highlights and insights from the past 100 episodes. Orion accuses me of not bragging about myself enough, fortunately, I have her to do that for me. Today, we talk about marketing and SEO along with how I have worked with and influenced major companies from Chanel to Zappos. We also talk about how I am passionate and knowledgeable about self-development, which you can learn all about on my other podcast, The Optimized Geek. In our conversation today, I reflect on the last hundred episodes of Marketing Speak and share some amazing tips and techniques that I have learned over the years.
For many of us, there are certain sales techniques that seem like incredibly bad choices. For example, isn’t it giving too much information away if you list your prices online instead of sharing them with potential customers during a sales conversation? And wouldn’t it be a bad idea to explicitly list people who you aren’t a good fit for online, because that will drive away potential customers before you even have a chance to talk to them? Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors.