Have you ever seen a cat catch a bird or rat, only to have no idea what to do with its captured prey? Unfortunately, many businesses are just like that cat. They know how to chase and catch customers and clients, but they aren’t really sure what to do once they’ve caught them. If that sounds familiar, you’ll benefit from hearing today’s conversation with award-winning speaker Joey Coleman! Joey specializes in helping companies keep their customers. His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Today, he’ll share this same methodology with you, and explain exactly how to turn any sale into a lifelong customer.
There’s one goal to many customer interactions: make a sale. A sale is considered a success, even if you don’t get repeat business or a referral from your customer. The great thing about membership sites is that making one sale isn’t the ultimate goal. Instead, you can create recurring revenue by essentially selling membership every month. If you like recurring revenue, you’ll love this conversation with Mike Morrison. Mike is co-founder of Membership Guys and host of the Membership Guys podcast. If you haven’t already heard his podcast, you need to check it out; it’s fantastic! He helps membership site owners master their craft and get more recurring revenue on his site and the Membership Mastermind Facebook group.
One of the big challenges in today’s marketing world is not only getting people to sign up for your online courses and trainings, but also getting them to follow through and actually participate. One strategy for keeping people engaged involves using micro-commitments and macro-commitments as motivational tools. If that’s something you’d like to learn more about, you’re in the right place! Troy Dean, today’s guest, is the co-founder of WP Elevation, an online program and community designed specifically for WordPress consultants. He’s passionate about helping WordPress consultants build successful businesses and has discovered innovative ways to keep people motivated and engaged. In fact, his online courses boast impressive completion rates of over 70%. Today, he’ll be sharing his tips and insights into how you can achieve amazing results.
Some of my favorite Marketing Speak episodes are the ones where my guest is so deeply knowledgeable about a specific subject that we get to spend an hour just geeking out. These are the episodes that are packed full of advice and provide ultra-specific value for listeners.. They have tons of tips and insights that aren’t normally compiled together in one place. That’s exactly what you’ll get today from Melodie Moore, a true expert on automation. We’ll geek out together and talk about Infusionsoft as well as various tools that integrate with it. We’ll also talk about marketing campaigns, indoctrination sequences, membership sites, online courses, and a ton more. As the founder of Business Tech Ninjas, a company that specializes in creating membership sites, Melodie is chock full of tips that I hope are as helpful for you as they were for me!
Jay Baer is a renowned business strategist, keynote speaker, and New York Times bestselling author of five books. In this conversation, you’ll learn why it’s important to be nice even -- or especially -- to haters. Jay also shares some brilliant insight into reputation management, particularly if your online reputation is already less than stellar. His other tips and techniques include strategies for building your online community and audience, and being more selective (rather than broad) about who you’re marketing to. Tune in for all this and much more -- and a free gift that Jay is generously offering to Marketing Speak listeners!