Episode 240 | Posted on

Clever Marketing for Difficult Times with Scott Oldford

It’s such an interesting time in marketing. The plates are shifting right beneath our feet. As a way to get our bearings, we look to marketing leaders who have the guidance to help us through the uncertainty.  My guest today, Scott Oldford is the mentor and investor behind entrepreneurs and influencers who are positively impacting the world. Scott has helped hundreds of businesses scale past 7-figures. What I love about Scott is he is completely self-taught, starting at age seven when he raised chickens and sold eggs out of his parents’ backyard. He is so relatable, admitting to the misses as well as the hits--all of it allowing him to have the learning experiences he needed to get to the impressive place he is now at the young age of 28.  In this episode we talk about having a flexible, open mindset and belief system with no ego attached in order to achieve success. We discuss not getting too attached to any one particular idea, business model, product, or service. We get into how important it is for you to get your own attention, your own awareness, and your own presence before you can then step inside anybody else's. It’s pretty great stuff, so without any further ado, let’s get on with the show!

Episode 239 | Posted on

Uplevel Your Video Marketing with Ken Okazaki

There are lots of best practices on how to shoot, edit, and distribute video in the most effective ways possible. Whether you’re on camera every day or a few times a month, whether it’s on Zoom, Facebook Live, YouTube, or Instagram — you need the skills you are about to learn in this episode! And what about monetizing your video appearances? Well don’t worry, we’ve got you covered!  My guest today, Ken Okazaki, "The Video Marketing Guy” has really made all this a cornerstone to his life’s work. Clearly, marketing is not a one-dimensional concept. From getting people to stop scrolling to actually paying you money, Ken shows a simple yet effective approach.  In this episode, we cover the importance of calibrating to, and truly connecting with, the person you are making the video for. You don’t address them, it’s not “you guys,” it’s you. Ken talks about sharing, not preaching, in order to make that real connection with the person you’re trying to reach. And if you’re recording a video on your cell phone, don’t get caught up with your appearance, it will show. You have to remember to look through the lens—connect. Ken is a detail guy – I was amazed by his Feng-Shui-d home office background, even his bookshelf is color-coded.  For those of you who are listening, go to my show notes page and watch the video portion of this interview because this is inspiring! So without any further ado, let’s take a deep dive with Ken into understanding the nuance of how to create outstanding video content and monetize it.

Episode 238 | Posted on

Evolve Your Content Marketing with Andy Crestodina

In these times when marketing budgets are stretched, it can be really helpful to have fresh ways of reusing and repurposing content across media. And if you’re smart about it, all this content marketing will simultaneously enhance your SEO. And you’re about to learn a bunch of ninja tricks to pull this all off.  My guest today is Andy Crestodina. Andy is co-founder and CMO of Orbit Media as well as the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Over the past 20 years, Andy’s provided guidance to 1000+ businesses and published hundreds of articles on content strategy, SEO and Analytics.  I saw Andy speak at Content Marketing World and he crushed it--I knew I had to have him on the show. Get ready for a fun and lively discussion on an area of marketing that is near and dear to my heart! Enjoy!

Episode 237 | Posted on

Marketing through Adversity with Joe Polish

Social isolation has brought on so many challenges because we are social, human creatures who thrive on connection, so people are really looking inward and figuring out how to adapt to this new reality, and still connect even if it’s just virtually.  My guest today is someone who has connected me to so many other amazing people, and he’s done this for countless others, in life-changing ways. He is truly a super-connector. I’m excited to have Joe Polish join me on the show today. Joe is the founder of Genius Network, which I have been a member of for the past several years. It’s a high-level group of entrepreneurs, bringing some of the most successful and dynamic innovators together to collaborate, network, and do great things in the world. Joe is a force of nature, and a force for good, too, with his Genius Recovery Foundation; working to change the global conversation around addiction and recovery to really help people on a deep level so that they can move on from addiction and get to a better place.  In this episode Joe and I deep dive into the topics of networking for a higher purpose, making meaningful connections, overcoming addictions and other challenges, the importance of gratitude, and responding vs. reacting, breakthroughs vs. breakdowns, and so much more. It’s a real privilege to have Joe with us today, so without any further ado, on with the show!

Episode 236 | Posted on

How to Leave a Long-Lasting Impression with Carmen Simon

‏According to my guest Carmen Simon, people forget about 90% of your content after 2 days. And the little they remember is random. But don’t worry, you can guide your audience to retain the bits that you deem most important. And you’re about to learn how.  Carmen is a Silicon Valley entrepreneur, cognitive neuroscientist and author of the book, Impossible to Ignore: Create Memorable Content to Influence Decisions. Carmen has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Carmen is also the founder of Memzy, an agency which helps teams create and deliver memorable content.