You can always find the smart marketers at Traffic and Conversion Summit every year. And as all those smart marketers know, Ryan Deiss' keynotes are one of the highlights of the event, especially if you want to be up with the emerging trends in marketing. Ryan, of course, founded Traffic and Conversion Summit and DigitalMarketer.com, and he's my guest on today's episode number 212. Ryan is the bestselling author of The Invisible Selling Machine and Digital Marketing for Dummies. To say Ryan is an innovator in the digital marketing world would be a massive understatement. In this episode, Ryan will unpack his Customer Value Optimization methodology and how it's used by companies like McDonald's, Starbucks, Amazon, and Best Buy to achieve massive and sustainable growth. We also discuss in depth the latest digital marketing trends. Get ready for some immediately useful tips and techniques to up-level your online marketing. And now on with the show.
As marketers, it's really important for us to understand what makes people tick, our target audience in particular. We learned a lot from last week's episode with Dr. Robert Cialdini, author of Influence and Pre-suasion. Now, we're going to continue to dive deep into people's brains and why they do what they do, and how we can rewrite their source code, installing new tiny habits that change their lives and their destinies. And of course, what you learn today about habit formation can help you install the habits you've been wishing you had for years. For example, hitting the gym, quitting smoking, waking up early, creating a morning ritual that you actually stick with. So this is a game-changing episode for you personally. Today's guest in this episode number 202 is Dr. BJ Fogg. BJ is a world-renowned behavior scientist with deep experience in innovation and teaching. He runs the Behavior Design Lab at Stanford University. He also teaches his models and methods and graduate seminars. On the industry side, BJ trains innovators to use his work so they can create solutions that influence behavior. The focus areas include health, financial wellbeing, learning, productivity, and more. Some really big names in Silicon Valley were BJ students. BJ wrote a seminal book persuasive technology about how computers can be designed to influence attitudes and behaviors. That book, together with his early experiences, inspired an annual global conference on the topic. Fortune Magazine named BJ a new guru you should know for his insights about mobile and social networks. BJ has a new book coming out called Tiny Habits which you can pre-order on Amazon. It'll be out December 31, just in time for your New Year's resolutions. But here's a massive action you can take today, not having to wait till December 31. This will change your destiny. Register for The Optimized Entrepreneur workshop that BJ and I are teaching together at Stanford on October 1st, go to bitly.com/getoptimizedworkshop and now on with the show.
Growth hacking, it's one of those buzzwords that you love to hate. Essentially, I think of it as marketing but with no budget. Maybe I'm going to get corrected for my misconceptions in this episode number 147 but maybe not. We'll see. Our guest is infamous growth hacker, Vin Clancy. He went from being on welfare in the UK to launching two online magazines that got over twenty million-page views in their first two years with zero ad spend. His accomplishments created one of the biggest marketing communities on Facebook and moved to LA where he teaches companies how to rapidly grow audiences and businesses.
The majority of companies are laser focused on marketing and sales, but there’s much more that should be going into your business plan. Sujan Patel is the co-founder of ContentMarketer.io and Narrow.io and a leading expert in digital marketing. Sujan discusses how growth hacking is more important to the overall success of your daily efforts. He shares his tops on how to identify your goals, create an action plan, generate profits and succeed.
What online tools are available to help you run your business? How can I adapt my funnels to maximize my conversions? These are the kind of questions that plague modern business owners. Thankfully, Susan-Lassiter Lyons is here to give us answers. Susan is an Amazon #1 best-selling author and the founder of The Investor Insights. She's an expert in online marketing and she walks through the techniques that launched her brand and continued her success. Whether you are ready to jump into advertising, sales, or even running large events, the opportunities are ready to be discovered.