It’s increasingly important to be excellent at what you do in today’s world. Being “good enough” simply isn’t good enough anymore. You need to have a unique selling proposition and be #1 in your market to get consistent business. In fact, as you’ll learn in this conversation, this is especially true online. The familiar 80/20 rule is shifting to a 95/5 rule on the internet. Perry Marshall literally wrote the book on 80/20 Sales and Marketing. He joins me today to explain how you can do better in your online marketing. He’ll explain the tactics and strategies behind high-performing ads on Google and Facebook. He’ll also dig into various tips and tricks for optimizing your AdWords performance. Perry is also the author of the Ultimate Guide to Google Adwords, which is used as course material in several business schools.
Today we're talking with Brad Geddes, who has been involved with PPC since 1998, so he’s an early pioneer of the pay-per-click advertising model. In our conversation, he shares his expertise by getting into the nitty-gritty of PPC. He gives particularly great and in-depth advice about audience targeting and various ways of managing different types of keywords. He also openly discusses his favorite tools, techniques, and strategies for various aspects of effective PPC advertising.