In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. Dan has shared stages with other luminaries like Tony Robbins and Zig Ziglar. He's worked as a marketing advisor and consultant to business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.
If you're looking to learn from a true marketing expert, you're in for a treat. Today's guest is strategic marketing expert Paul Watkins. In addition to his 25 years of marketing experience, Paul is a thought leader in developing strategies that interact with customer motivation and personal branding. Paul gives tons of insight into creating a cohesive image for you and your brand. We discuss awesome topics like the best speaking groups for up-and-coming professional speakers, attracting key traffic, and constructing a DIY focus group. Tune in!