Episode 61 | Posted on

Getting Into the A-Pile: Dan Kennedy

In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. His clients include business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.

Episode 13 | Posted on

Interest-Based Email Marketing: Andre Chaperon

Nobody wants their email to end up in the recipient’s spam folder, but there is a high risk of this occurring if you automate your email marketing. Andre shares how he manages to infiltrate the recipients’ primary inbox and gets the desired action out of them.