Episode 98 | Posted on

Using Publicity to Appear Larger Than Life: Heidi Krupp-Lisiten

On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode.

Episode 96 | Posted on

Build and Deliver the Most Powerfully Persuasive Presentations of Your Career: Dustin Mathews

Today I'm talking with Dustin Mathews. Dustin is the cofounder of Speaking Empire and the coauthor (along with the incredible Dan Kennedy) of No B.S. Guide to Powerful Presentations. He's here to explain about best techniques for selling, reaching out to new customers, and making the most of your in-person presentations. Whether you conduct sales in person from presentations on stage or virtually through webinars, Dustin’s advice today will offer incredible value.

Episode 93 | Posted on

Sell Like a Lion and Lead the Pride: Marcus Sheridan

Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors.

Episode 86 | Posted on

Upleveling Your Online Marketing with Storytelling and Authenticity: Joel Comm

Today's Guest is Joel Comm, an internet pioneer who has been around since the early days of the world wide web. In addition to his work online, Joel is the New York Times bestselling author of over a dozen books, and has recently released a new one: Self-Employed: 50 Signs That You Might Be An Entrepreneur. We discuss the key strategies of marketing, including going viral, storytelling, and the art of providing valuable swag.

Episode 85 | Posted on

Building Followers and Influence Through Social Media: Kim Garst

Today’s guest, Kim Garst, is one of the world’s most retweeted people among digital marketers, and her site, kimgarst.com, is one of the top social media resources. She’s also a renowned marketing strategist and the bestselling author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. In our chat, Kim discusses the path she took to become the powerful influencer she is today.

Episode 82 | Posted on

Advanced Digital Marketing Strategies That Get Results: Marty Weintraub

Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and shares much more insight and wisdom.

Episode 72 | Posted on

Elevate Your Speaking Skills to Get Your Message Across: Tamsen Webster

Today's guest is Tamsen Webster who's a brilliant keynote speaker and change strategist. She’s also an insightful “idea whisperer” who knows how to bring a talk or presentation to life. Her experience with the topic runs deep; she’s the executive director of the oldest (and one of the largest) locally organized TED talk events in the world. She’s particularly noteworthy for her simple yet powerful “red thread” framework, which she’ll explore in depth in this episode.