My guest today is Christoph Cemper, a guru at link analysis who has been a noteworthy figure in the online marketing space since the early 2000s. He created the remarkable LinkResearchTools, an amazing toolset that can help you triage your bad links. One of the tricky (and frustrating) things about SEO is that once you’re penalized by Google, it can be hard to recover. This is particularly true for manual penalties, as opposed to algorithmic penalties. Today, we’ll chat about analyzing your link profile, the important differences between 302 and 301 redirects, and much more.
Today’s guest, Allen Qu, is the CEO of Netconcepts China, and a professor of online marketing at Beihang University. Where the United States have Google and Facebook, China has Baidu and WeChat. In our conversation, he shares the ins and outs of how to get the most out of marketing using Baidu and China’s biggest social platform WeChat. If search rankings in China matter to you, you will want to listen.
My guest today, Cindy Krum, is the CEO and founder of the mobile marketing consultancy MobileMoxie. It’s more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it’s not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you.
Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and shares much more insight and wisdom.
John Chow is the original dot com mogul -- as well as being an author, speaker, blogger, father, and entrepreneur. He rocketed onto the blogging scene when he showed the income power of blogging with a case study to see what it would take to make $3,000 a month. In this conversation, John walks us through many of the details involved in how he achieved this overwhelming success. The interview is full of invaluable tips and insights on various aspects of how to succeed in making money online.
Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction’s top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us.
In this episode, Jay Abraham puts Stephan in the hot seat to talk about his own experiences. Jay is a legend in the marketing world. In fact, he’s known as the godfather of marketing. It’s fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you’ve finished listening to this episode, go listen to that one too so you can hear his brilliant take on things.