Episode 86 | Posted on

Upleveling Your Online Marketing with Storytelling and Authenticity: Joel Comm

Today's Guest is Joel Comm, an internet pioneer who has been around since the early days of the world wide web. In addition to his work online, Joel is the New York Times bestselling author of over a dozen books, and has recently released a new one: Self-Employed: 50 Signs That You Might Be An Entrepreneur. We discuss the key strategies of marketing, including going viral, storytelling, and the art of providing valuable swag.

Episode 85 | Posted on

Building Followers and Influence Through Social Media: Kim Garst

Today’s guest, Kim Garst, is one of the world’s most retweeted people among digital marketers, and her site, kimgarst.com, is one of the top social media resources. She’s also a renowned marketing strategist and the bestselling author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. In our chat, Kim discusses the path she took to become the powerful influencer she is today.

Episode 84 | Posted on

The Essential Primer to Chinese SEO and Content Marketing: Allen Qu

Today’s guest, Allen Qu, is the CEO of Netconcepts China, and a professor of online marketing at Beihang University. Where the United States have Google and Facebook, China has Baidu and WeChat. In our conversation, he shares the ins and outs of how to get the most out of marketing using Baidu and China’s biggest social platform WeChat. If search rankings in China matter to you, you will want to listen.

Episode 80 | Posted on

Be a Disruptasauraus – Be Heard and Stand out Online: Mike Koenigs

Today’s remarkable guest is immediately recognizable by his creative title alone: he’s the “Chief Disruptasaurus.” In case you’re not familiar with the title, the man in question is Mike Koenigs. As you’ll hear in our conversation today, Mike is an expert marketer. He offers an incredible amount of insight into topics such as using text messages and videos to capture attention and convert leads. In addition, Mike is a stage 3A colorectal survivor. This experience has deeply reshaped his perspectives on value and time, and he offers an inspirational message that I hope will help you, as a listener, to value your own time more highly.

Episode 79 | Posted on

Meetup, the Secret Weapon for Businesses: Mel Cutler

Today's conversation is with Mel Ethan Cutler, a Meetup expert and serial entrepreneur. Mel has created seven companies across four different markets since he discovered his entrepreneurial streak at 19 years old. He’s mastered the strategy of using Meetup to build a list and create a dedicated local following of people who want a specific product or service. Now, he shares his wisdom and insight with businesses—and, in this great conversation, with you.

Episode 78 | Posted on

Hug Your Haters: Jay Baer

Jay Baer is a renowned business strategist, keynote speaker, and New York Times bestselling author of five books. Throughout his career, he has advised over 700 companies (including an impressive 31 of the Fortune 500). These days, he travels the world helping businesses get (and keep) more customers. In this conversation, you’ll learn why it’s important to be nice even -- or especially -- to haters. Jay also shares some brilliant insight into reputation management, particularly if your online reputation is already less than stellar. His other tips and techniques include strategies for building your online community and audience, and being more selective (rather than broad) about who you’re marketing to. Tune in for all this and much more!